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UXA2022 Day 2; Rich Brophy - Death to “best practice”: The journey to cohesive design practice at scale

uxaustralia
August 26, 2022

UXA2022 Day 2; Rich Brophy - Death to “best practice”: The journey to cohesive design practice at scale

Governments and organisations around the world pay extortionate fees to consultants and design departments to help define and embed “best practice” design.

But best practice is a myth. Effective practice however, is real and valuable and based on what actually works.

This practical and entertaining presentation delves into how to embed a cohesive design practice at scale simply by tapping into what already works.

uxaustralia

August 26, 2022
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Transcript

  1. ➔ Playbooks aren’t being used ➔ There’s a will to

    do research but a lack of support ➔ Leaders motivated by “delivering” ➔ Trying new things takes confidence ➔ Starting is the hardest part ➔ Align with leader motivations ➔ Make resources “feel” right ➔ Focus on the beginning ➔ Shortest path to action ➔ Be clear on value and outputs
  2. What exactly is best practice? A procedure that has been

    shown by research and experience to produce optimal results and that is established or proposed as a standard suitable for widespread adoption. Merriam-Webster Dictionary A yardstick for an organisation Something that ignites the most creative solution A base you can build on Something retrospectively recognised when something succeeds A common denominator for solving problems A mirage - it’s always ahead of you (A means to) improve the efficiency of human capital
  3. ➔ Playbooks aren’t being used ➔ Looking for what works

    around here ➔ Adapting external resources to suit ➔ Acutely aware of the challenges of government and local culture ➔ Leveraged those who excel in NSW ➔ Unique to NSW ➔ Accessible layouts & language ➔ Framework-agnostic ➔ Highly adaptable
  4. What you do How you do it Why you do

    it Who you do it with When you do it
  5. ➔ People are proactive when they’re faced with a problem

    ➔ Big promises kill trust ➔ People care about progress, not practice ➔ High value “slices” of the design process ➔ Pro tips ➔ Highly adaptable
  6. Those who excel Those who want to excel Our role

    Aw areness Consideration Engagem ent Endorsem ent* Recognition Content Contribution Contribution