Choose Your Adventure!

Designers can't be developers and companies who build web apps can't build desktop apps. Well, maybe in 1997 — but it's 2012. Things done changed. It's time to focus on building amazing companies full of fantastic people. Build amazing apps that people love to use. Screw false specialization, iOS shops, and mobile-only products. We're people building apps for other people to use on technofantastical devices of tomorrow.

Transcript

1. choose your adventure! START HERE *
2. 1997 Me = 13 years old
5. I’m Kyle Neath Find me @kneath
6. I’m Director of Design I work at GitHub. It’s a tech thing.
7. Mostly, I discuss features write code sketch design
8. I’m ≅ Designer That label frustrates me.
9. I’m a Builder I build things with computers.
10. games photo-sharing START HERE TOOLS
11. Our tools are kinda shitty Well, historically they’ve been shitty.
12. THE FIGHT of the decade designer developer vs.
13. Pretty dumb.
14. Things are looking up!
15.  AppKit UIKit
16. Deployment just isn’t a thing
17. Remembering my first time
18. The most challenging part of building Nightfire…
19. ASP 3.0 Game concept SQL Getting the @*!¡#*; hosted
20. Getting the @*!¡#*; hosted Time spent not building the game
21. > Please enter cheat code...
22. > Please enter cheat code... >
23. > Please enter cheat code... > > Skipping Stage 1: Learn Ubuntu
24. > Please enter cheat code... > > Skipping Stage 1: Learn Ubuntu > Please continue building rad shit
25. Gets this 
26.  WWDC 1997 e way you get programmer productivity is not by increasing the lines of code per programmer per day. at doesn’t work.
27.  WWDC 1997 e way you get programmer productivity is by eliminating lines of code you have to write.
28.  NeXT Philosophy RADNESS EFFORT EFFORT FRAMEWORK
29.  NeXT Philosophy RADNESS EFFORT EFFORT FRAMEWORK Manages  complexity
30. EFFORT We’re still writing code solving hard problems pushing limits
31. FRAMEWORK
32. increase your potential for building rad shit TOOLS
33. Spectrum of Builders Where do you want to apply your potential?
34. Network Ops Business Executive Copywriter Visual Designer UX Designer Sysadmin Assembly Hacker Kernel Hacker Mac Developer Marketer
35. This is your potential How do you want to spend it? Proficient Mastered
36. 1997 I want to be a master Mac Developer Mastered
37. 1997 I want to be a master Visual Designer Mastered
38. 1997 I want to be a proficient Visual Designer and play around as a Mac Developer Proficient
39. 2012 I want to be a master Visual Designer and a proficient Mac Developer Proficient Mastered TOOLS and a proficient Marketer! and learn me some Unix!
40. ? 20.. Proficient TOOLS What does it mean when we hit Double Rainbow?
41. increase your potential for building rad shit better companies
42. GitHub is a web shop mac shop java shop iphone shop windows shop android shop
43. GitHub builds good tools
44. GitHub hires for web mac java iphone windows android …
45. Our windows developer Loves to work on the web api windows  needs  a  good  api the  api  needs  good  clients
46. Our iPhone developer Now works on a CoffeeScript app Got sick of iOS development everyone  needs  change everyone  wants  to  learn
47. GitHub hires really good builders and keeps them happy so they build great tools
52. better companies Closing thoughts
53. Design is a philosophy Not a profession.
54. Engineering is a philosophy Not a profession.
55. Why can’t you code? If the end product is well-designed software,
56. Why can’t you design? If the end product is well-designed software,
57. Know how to design and code It’s your personal responsibility