CREAL_Company Overview

Transcript

1. クリアル株式会社 Company Profile © CREAL Inc. All Rights Reserved. Last Update : 2025.08 Creal Inc.
2. Company Overview 2 Company Overview Company Name CREAL Inc. Representative President and CEO Daizo Yokota Establishment Date May 11, 2011 Head Office Location 8th Floor, Shimbashi 27MT Building, 2-12-11 Shimbashi, Minato-ku, Tokyo 105-0004, Japan (Group General Reception) Registered Capital JPY 1,284,847,950 (as of the end of June 2025) Business Activities Asset Management Platform Business Real Estate Fund Online Marketplace - "CREAL" Real Estate Investment Management Service for Individuals - "CREAL PB" Asset Management Service for Institutional Investors and Ultra-High-Net-Worth Individuals - "CREAL PRO" Group Companies CREAL PARTNERS Inc. CREAL ASIA Pte Ltd CREAL HOTELS Inc. USUKI SECURITIES Co.,Ltd. Number of Employees 269（Consolidated, as of July 1, 2025) Licenses ・Real Estate Specific Joint Enterprise Permit : License Number FSA & MLIT No.135 ・Registered Financial Instrument Business (Type II Financial Instrument Business, Advisor and Agency): Kanto Financial Bureau Chief (Financial Instruments) No.2898 ・Real Estate Business License: Tokyo Governor's License (2) No.100911
3. Company History 3 Year Month Event 2011 May Registered as a Type II Financial Instruments Business (brokerage, investment advisory and agency business). 2016 January Registered as a Financial Instrument Business (Type II Financial Instrument Business, Advisor and Agency) 2017 July Acquired Real Estate Business License 2018 October November ・Acquired Type II license for Specified Joint Real Estate Ventures (including electronic transaction business) ・Launched the “CREAL” service 2021 March ・Changed corporate name to “CREAL Inc.” 2022 April ・Listed on the Tokyo Stock Exchange Growth Market 2023 February May August November ・Formed a capital and business alliance with SBI Holdings ・Relocated head office to current location ・Established the Real Estate Crowdfunding Association, led by our company’s founder, who assumed office as the association's representative director. ・Established CREAL ASIA Pte Ltd. in Singapore. 2024 July November ・Established CREAL Hotels Inc. ・Entered into a business alliance with TAT Co., Ltd. and made it into an equity-method affiliate 2025 January Made Usuki Securities Co., Ltd. a wholly-owned subsidiary Company Overview
4. Transforming Real Estate Investment for a Better Future Promoting the digital transformation (DX) of the real estate investment process innovatively Through real estate investment, we create asset management services that are accessible, user-friendly, and secure for everyone Company Mission Company Overview 4
5. Founded CREAL Group in May 2011, having previously served at Goldman Sachs Securities (Investment Banking Division) and Carlyle Japan LLC (Buyout Team). Joined the Company in November 2018, after working at Pacific Management (later renamed Pacific Holdings) and Japan REIT Advisors. Joined the Company in July 2018, having previously served at IMJ (currently Accenture) and Recruit Technologies (currently Recruit). Joined the Company in September 2016, following tenure at Chuo Aoyama Audit Corporation and PwC Advisory. Daizo Yokota President & CEO, Representative Director, Executive Officer Joined the Company as President and CEO in April 2017, following tenure at Accenture, Orix, LaSalle Investment Management, and Shinsei Bank. 2020 Member, Ministry of Land, Infrastructure, Transport and Tourism’s Committee on Real Estate Specified Joint Ventures (FTK) 2022 Director, Real Estate Tech Association Yoshihiro Kaneko CPA (Japan) 2023 Director, Real Estate Specified Joint Venture Association, Representative Director, Real Estate Crowdfunding Association Yusuke Yamanaka Tomoaki Ota Akinari Tokuyama Executive Vice President & CFO, Director, Executive Officer CTO, Director, Executive Officer CIO, Director, Executive Officer Chairman, Director Executive Management Company Overview 5
6. Founded somebuddy Inc. after roles at Chuo Aoyama Audit Corporation, UBS Securities, KPMG Healthcare Japan, and Uzabase, Inc. Experienced in audit, M&A advisory, and IPO as CFO. Currently supports multiple companies and serves as an outside director for several firms Miyuki Tani Mirai Murakami CPA (Japan) Joined The Mitsubishi Bank, Ltd. (now MUFG Bank, Ltd.), earned an MBA from the Wharton School, University of Pennsylvania, and held key positions including Branch Manager, Director at Tokyo-Mitsubishi Securities (now Mitsubishi UFJ Morgan Stanley Securities), and Executive Officer at Dentsu International Information Services. Satoshi Sadakata Outside Directors (Independent) Began career in audit at Arthur Andersen LLP (Chicago), then engaged in real estate and hotel investment in Japan. Previously served as CFO of Panorama Hospitality and Executive Director at Morgan Stanley Capital. Master’s degree from Hitotsubashi University, Graduate School of International Corporate Strategy. Executive Management: Outside Directors/Audit & Supervisory Board Members Company Overview Began career at Chuo Aoyama Audit Corporation and founded Kazunori Honda CPA Office in 2007. Experienced in audit, SOX compliance, and internal control. Appointed Full-time Audit & Supervisory Board Member in 2019 Kazunori Honda （Full-time） CPA (Japan) ／Certified Tax Accountant Tomohiro Sato Kiyoshi Hirono Statutory Auditors Lawyer (JP & New York) Joined Asahi & Koma Law Offices (now Nishimura & Asahi). LL.M. from Boston University (2007) and King’s College London (2008). Admitted to the New York State Bar in 2008. Currently a Partner at Nishimura & Asahi Worked at Deloitte Touche Tohmatsu (now Deloitte Japan) and GAGA Communications Inc. (now GAGA Corporation) before becoming independent. Currently serves as Outside Director at CELM Inc. CPA (Japan) 6
7. Real Estate Disposition Institutional Investors and High-Net-Worth Individuals (HNWIs) The Network of the Person in Charge The Network of the Person in Charge Manual Operations Small-Scale Online Investment via Crowdfunding 24/7 Sourcing and Accurate Evaluation Powered by AI Fast and Cost-Efficient Online Financial and Management Reporting N-to-N Matching Using Web/App Transforming Real Estate Investment Operations and Property Management Reporting Real Estate Acquisition All Investors, Including Individual Investors Utilization of AI Online N-to-N Matching Typical Real Estate Investment Process Investors Enabling Easy and Stable Real Estate Investment for All Digitalization of the Asset Management Process Democratization of Real Estate Investment for a Better Future Driving Digital Transformation in Real Estate Investment Asset Management, which has yet to be embraced Our Platform The Innovation CREAL Brings to Real Estate Investment Company Overview 7
8. Operating an asset management platform that leverages DX to deliver self-structured investment products to a broad range of investors. CREAL is our core growth driver, aiming to democratize real estate investment Crowdfunding Direct Real Estate Private Fund 10,000 yen Short-Term Online Investment Products Investment Amount from Large-Scale Real Estate Investment Long-Term DX-Driven Direct Real Estate Investment Hotel Operations Property Management Services Pipeline Supply of Hotel Projects Value-Added through Leasing and Rent Renewals Asset Management Platform Business Professional Real Estate Fund Business Retail Real Estate Investment Real Estate Fund Online Marketplace Entry-level Investors Asset Accumulation Segment Experienced Investors High-Net-Worth Individuals (HNWIs) Institutional Investors Pipeline Supply and Value-Addition Distributing tailored products to each investor segment through proprietary channels Our Core Growth Business 10 million yen Investment Amount from 100 million yen Investment Amount from Asset Management Platform Business Attracting a Wide Range of Investors Company Overview 8
9. Private Credit Crowdfunding Direct Real Estate Private Fund (Tentative) Multi-Asset Multi-product Real Estate FUND(Tentative) We plan to launch new asset management products backed by real estate, such as security tokens (ST) and digital bonds. In addition, we are developing funds that target a wide range of alternative assets beyond real estate, promoting a “multi-asset × multi-product” strategy × security token (ST) Other Alternative Investments Entry-level Investors Asset Accumulation Segment Experienced Investors High-Net-Worth Individuals (HNWIs) Institutional Investors Multi-Product Strategy Tailored to Each Investor Segment via Proprietary Channels Evolving into an Asset Management Platform Covering a Broad Range of Alternative Assets Creating and Distributing Financial Products In-House : “Financial Product SPA” (Financial Product Manufacturer-Retailer) Diversified Pipeline of Alternative Assets Beyond Real Estate Our Aspirational Future — Product Portfolio and Customer Reach in Five Years Company Overview 9
10. Real estate investment should be an attractive asset management option with a mid-risk, mid-return profile—but for individual investors, it often feels out of reach “CREAL” Solves Real Estate Investment Challenges CREAL is a service that democratizes real estate investment—making it easy to invest online from as little as ¥10,000 Fully Online No Loan Required Hands-Off Operation Simple Video Introductions Monthly Reports Abundant information Easy to Understand Leading company CREAL also co-invests Various properties including ESG Safe and Trustworthy Common Perceptions of Real Estate Investment Involves debt Complicated Hard to understand Risky Suspicious Too much hassle 1 2 3 Challenges of Real Estate Investment for Individuals CREAL Crowdfunding 10
11. Complete investment online from just 10,000 yen Utilizing crowdfunding technology, this service allows investment in various real estate starting from a single unit of 10,000 yen Simple 3.0%～10.0%*1 3mo～7yr*2 10,000yen You can invest in various real estate types such as residentials, hotels, healthcare, commercial facilities, and logistics facilities *1 Expected dividend yield of each fund from service launch until the end of March 2025 *2 Expected investment period of each fund from service launch until the end of March 2025 Investment Amount Yield Investment Period Enter the amount and complete Agree to the contract documents Click to apply for investment Choose a fund *The fund mentioned is from past offerings and is no longer accepting investments 1 1 2 3 4 CREAL Crowdfunding 11
12. Professional Management from Operation to Exit From post-investment property management and operations to the optimal exit strategy, every step of the real estate investment process is handled by professionals Deposition (property sale) Operations and property management Investment execution Loan arrangement through financial institutions Traditional Real Estate Investment Process All processes handled by professionals Investment executed entirely online From just ¥10,000 per unit. No loan required Simple 1 CREAL Crowdfunding 12
13. CREAL Investment Product Information Page By leveraging IT, we provide a wide range of disclosures—from video interviews to third-party evaluations by real estate appraisal firms—resolving the issue of “information asymmetry*” that has long been a challenge in real estate investment Easy to Understand Property video & operator interview Risk disclosure Property report & building inspection Rent/sales comps Return simulation Operator & lease overview Fundraising amount & use of proceeds Disclosure Items (e.g.) ＊Refers to the imbalance of information between the property seller (a real estate company) and the buyer (a general individual), which often forces the buyer to invest in real estate under unfavorable conditions 2 Property details (map, land/building info, plans) CREAL Crowdfunding 13
14. A profit-sharing scheme We have introduced a scheme in which profits from the sale of properties are shared between our company and investors, enabling us to operate with a common profit objective. By aligning our investment performance with the realization of investor returns, we achieve highly transparent and reliable asset management. Safe and Trustworthy CREAL Investors Investment Funds Online Fund Residence Office Nursery School Hotel Real Estate Investors CREAL Inc. （Operating Entity） Investment Dividends Principal Repayment Acquisition Rent Deposition Proceeds from Sale Logistics Retail 3 1 4 7 2 3 5 6 CREAL Crowdfunding 14
15. ESG real estate investments Promoting institutional investment in ESG real estate, which has faced scale and track record challenges, to achieve both financial and social returns Track Record PAL International Nursery@Tokyo University of Foreign Studies Education Regional Revitalization Q Stay and Lounge Ueno Over 5 bn yen*1 Building Reuse Chikura Tsunagu Hotel Our strength lies in the continued formation and offering of ESG-focused funds - a unique advantage Family Hospice Nakajima Park House Healthcare Social Finance*2 Initiatives Issued social bonds through private funds investing in ESG real estate Healthcare Development of general hospitals Development of senior care facilities *1 Total funds raised for ESG real estate investments via CREAL as of March 2025 *2 Social finance refers to financing methods that support projects addressing social issues Creating Investment Opportunities in ESG Real Estate Safe and Trustworthy 3 CREAL Crowdfunding 15
16. CREAL Track Record To meet the diverse needs of investors, we have expanded our attractive product lineup. As a result, our total amount raised has surpassed 78 billion yen (as of June 11, 2025) 132 (As of June 11, 2025) 78.1bn Funds 0 Recent Major Fund Achievements Real Estate Crowdfunding Cumulative Amount Raised Operating Performance Redemption Record 2.49 bn CREAL Logistics Iruma 1.74 bn Nishiarai Healthcare Facility 2.262 bn Saragaku (Daikanyama commercial facility) 3.619 bn TSUKI Tokyo (hotel in Ginza area) 16 JPY cases of principal impairment CREAL Crowdfunding
17. Operating under the Real Estate Specified Joint Enterprise Act requires not only a license for online transactions but also strong capabilities in system development, investment management, and marketing Product Development Investment Management Team System Development Engineering Team Marketing Marketing Team A team with real estate and finance expertise offers a wide range of investment products Skilled in-house engineers and designers develop advanced, user- friendly DX systems System Development Product Development Marketing Experts from top web marketing firms use data-driven strategies to efficiently acquire investors 1 2 3 1 2 3 CREAL Crowdfunding Our Competitive Advantages 17
18. CREAL offers unique advantages in ease of investment, stability, and clear information disclosure, unlike traditional investment products Ease of Investment Stability Clarity of Information Investment possible from 10,000 yen • No daily price fluctuations • Subordinated investments by CREAL provide a cushion against principal loss Detailed and easy-to- understand disclosures for each individual property Usually require minimum investments of several hundred thousand yen Fluctuate daily and are affected by macroeconomic conditions and specific negative news Provide detailed documents, but they can be difficult for beginners to understand Stock Investment / REIT CREAL Crowdfunding Comparison with Other Financial Products 18
19. There are various schemes for real estate crowdfunding. CREAL uses an equity-based scheme, which differs from the widely used loan-based scheme Governance Information Disclosure Same Boat Investment FTK1&2 Fund The operator owns the property and can directly use, earn income from, and dispose of it Disclosure of property operation and financial results is at the operator's discretion Operators, including CREAL, generally make subordinated investments to cover losses* Funds are lent to borrowers via a crowdfunding platform. Direct use, income, or disposal of the property is not possible. Thus, managing borrowers' financial conditions, fund usage, and governance is critical Disclosure of property operation and financial results requires borrower consent No subordinated investment is generally provided Loan-Based Crowdfunding (Social Lending) Equity-Based Crowdfunding (Specified Joint Real Estate Business Act) * In case of losses, operators protect investors by bearing losses first through subordinated investments FTK3&4 Fund Ownership is held by an SPC, while the operator manages asset management. Direct use, income, and disposal are possible CREAL Crowdfunding Comparison of Real Estate Crowdfunding Schemes 19
20. With the vision of “enabling everyone to easily start stable real estate investment,” our lineup focuses on Core, Core Plus, and Value-Add funds Income Return Opportunistic Funds primarily seek capital returns through buying and selling properties based on market forecasts Value-Add Funds aim for capital returns by actively improving and increasing the value of undervalued properties, in addition to earning rental income Core Plus Funds focus mainly on rental income like Core funds but also seek some capital returns Core Funds primarily aim to generate income returns from property rentals Defined by ARES https://index.ares.or.jp/ja/about/corefund.php Return Composition Capital Return High Low Risk CREAL Crowdfunding Risk and Return of CREAL Funds 20
21. By leveraging crowdfunding technology, more individuals can invest in real estate online with small amounts. The global online real estate investment market is expected to grow, with Japan’s market projected to reach approximately 58.3 bn by 2032 Source：Polaris Market Research & Consulting LLP, Real Estate Crowdfunding Market Report (Forecast to 2032) *1 Japan's projected annual growth rate of online real estate investment balance from 2022 to 2032 *2 Global projected annual growth rate of online real estate investment balance from 2022 to 2032 CAGR*1 50.6% (mn USD) (mn USD) 814 1,077 58,380 CAGR*2 50.9% 793,477 14,295 10,783 Japan Global Individual Investor 28.2% Institutional Investor 71.8% Individual Investor 28.0% Institutional Investor 72.0% CREAL Crowdfunding Growth of Online Real Estate Investment and Crowdfunding Market 21
22. We promote DX across the entire value chain to achieve high efficiency. We develop proprietary systems for each phase—(i) property acquisition, (ii) sales/customer management, and (iii) rental management—establishing a competitive edge Property Acquisition Sales/Customer Management Rental Management*2 Offline information gathering and property acquisition AI-driven ・Automated deal sourcing ・Rent and price assessment (used alongside traditional offline sourcing) Offline profit and loss reporting and customer management Online reporting system In-house developed SFA/CRM*1 *1 SFA: Sales Force Automation CRM: Customer Relationship Management Additional purchase Online management system enabling efficient operations Offline information management and decentralized control *2 The rental management business is operated by a subsidiary and classified as "Other Services." CREAL PB Other Services 3 2 1 CREAL PB DX and Competitive Advantage Driven by CREAL PB 22
23. Full process streamlined via in-house DX: sourcing, sales, CRM, rental management Large TAM with significant growth potential Greater Tokyo Pre-Owned Condominium Market Size Approx 1.7trillion yen*2 annually Our Market Share 0.4%*3 Potential Market *1 Total Addressable Market (maximum market size) *2 Based on the Real Estate Information Network for East Japan report (Apr 2023–Mar 2024) *3 CREAL PB sales as a share of the Tokyo metro pre-owned condo market (1.7 trillion JPY) in FY2024/3 CREAL PB Greater Tokyo Pre-Owned Condominium Market 23
24. CREAL PRO offers real estate investment management for institutional and HNWIs. It targets large properties, using professional networks for sourcing and exits, and builds a stable fee business through fund management CREAL Real Estate Market Investors Fund under Management Residential/Hotel/Healthcare/Nursery etc. Property Asset Management Fee Investment Dividend CREAL PRO CREAL PRO: Services for Institutional and HNWIs 24
25. Established in November 2023 to support the global expansion of CREAL, CREAL PRO, and CREAL PB services. The company has handled numerous fund arrangements backed by overseas investors HOTEL + HOSTEL AsakusaⅠ・Ⅱ ・A restart project following a temporary closure due to the COVID-19 pandemic ・Differentiated from competitors in the area by offering a higher-grade dormitory style and a large communal bath ・In collaboration with an operator experienced in managing traditional Machiya-style hotels ・Located in the central Shijo- Kawaramachi area of Kyoto, this hotel maximizes the appeal of a two-story wooden Machiya townhouse built in 1918, offering an authentic Kyoto experience ・Inbound investment demand for residential properties within Tokyo’s 23 wards ・In response to this demand, a portfolio was assembled combining CREAL-listed properties (as shown on page 23) and external properties THE MACHIYA EBISUYA Operator Change Rebranding Fund Arrangement Asset Management Fund Arrangement Asset Management Tokyo 23-Ward Residential Fund Fund Arrangement Property Management （CREAL PARTNERS） 25 Overseas Business 【CREAL ASIA】Our Singapore subsidiary, serves as the core of global expansion
26. Address Opening Date We launched our hotel brand “LACER” on January 23, 2025, following the reservation site release on December 27, 2024. Developed in-house, the site leverages DX to streamline operations and improve comfort “LACER,” meaning “to connect” in French, represents a smart hotel experience that connects guests with Creal and delivers essential value LACER Okinawa Naha Miebashi LACER Okinawa Naha Tomariport 3-7-7, Maeshima, Naha, Okinawa 2-22-12, Maeshima, Naha, Okinawa 2025/1/23 2025/1/23 ▪Standardizing a Seamless Stay ◼ Streamlined and labor-saving operations ◼ Data-driven improvements to customer value ◼ Full digitalization of all guest services Mobile Key Ticketless Access Mobile Check- In/Out Future Vision through DX Hotel Operating Business 【CREAL HOTELS】 Launch of In-House Hotel Brand 26
27. Building Crowdfunding Database Transparency In December 2024, the Real Estate Crowdfunding Association for Japan(RCA), led by President Yokota, became the sole industry body through a merger. This boosted membership and project registrations. The association aims to further develop the industry by strengthening ties with the Parliamentary League Number of Members & Number of Projects in Database Association Establishment Association Merger Monthly Data Collection from Member Companies (Repayments, Performance, etc.) Data Volumes (Cumulative) 40 691 Industry Reports and White Papers Information Disclosure as an Industry Association Awareness Hosting Various Seminars and Events （# of Projects） (# of Companies) ▪ Number of New Members (Right Axis) - Number of Projects in Database 2023/8 2023/12 2024/9 2024/12 2025/3 Real Estate Crowdfunding Association for Japan(RCA) Activities of the Real Estate Crowdfunding Association for Japan(RCA) 27