brighton2025_pdf.pdf

Transcript

2. #folashadeuba #brightonSEO
4. #folashadeuba #brightonSEO
5. “The BEST WAY to PREDICT the FUTURE is to INVENT IT ” Alan Kay #folashadeuba #brightonSEO
6. #folashadeuba #brightonSEO IF ONLY…… WHAT IF…..?
7. #folashadeuba #brightonSEO dd Grow our search channel Missing Opportunities Clicks and Conversions
8. #folashadeuba #brightonSEO dd Predictive insights Anticipate changes Plan strategically Increased Traffic and Conversions
9. With Predictive Insights • Build a robust content plan • Develop a strong, targeted strategy • Drive tangible outcome
10. What is Reactive and Proactive SEO(Powered by Predictive analysis) #folashadeuba #brightonSEO
11. #folashadeuba #brightonSEO Existing Trends Competitors Actions Past Performance
12. Algorithms Changes Market Trends User Behaviour #folashadeuba #brightonSEO
13. Rethink data #folashadeuba #brightonSEO Anticipate Shape Act
14. Identify OPPORTUNITIES early to create REAL-TIME SOLUTIONS that meet CUSTOMER NEEDS and OUTPACE COMPETITORS. #folashadeuba #brightonSEO
15. Responding to trends after they peak Crafting Content Before Demand Peaks REACTIVE SEO PROACTIVE SEO #folashadeuba #brightonSEO
16. Responding to trends after they peak Crafting Content Before Demand Peaks Optimizing based on historical data Predicting Shifts in User Behavior REACTIVE SEO PROACTIVE SEO #folashadeuba #brightonSEO
17. Responding to trends after they peak Crafting Content Before Demand Peaks Optimizing based on historical data Predicting Shifts in User Behavior Playing catch-up with competitors Gaining a competitive edge REACTIVE SEO PROACTIVE SEO #folashadeuba #brightonSEO
18. Responding to trends after they peak Crafting Content Before Demand Peaks Optimizing based on historical data Predicting Shifts in User Behavior Lower ROI on content efforts Playing catch-up with competitors Gaining a competitive edge REACTIVE SEO PROACTIVE SEO Missing Early Signals of Emerging Trends Identifying and Capitalizing on Emerging Trends Early
19. Why should we invest in PREDICTIVE ANALYSIS Increase User satisfaction Proactive Strategy Data-Driven Decision Making Enhance Content Relevance Competitive Advantage Higher Content ROI #folashadeuba #brightonSEO
20. Predictive Analysis
21. Practical Methods for SEO Pros (Like You!) #folashadeuba #brightonSEO • Data Sources (that you already use!) • Easy Processes (no complex coding) • Spotting Opportunities (the real payoff!)
22. Analysis (With this analysis, we aim to….) #folashadeuba #brightonSEO
23. Spot trends before they peak Measure growth potential in key topics Prioritize resources by future value Build a robust data-driven calendar #folashadeuba #brightonSEO
24. Focus on transactional clusters/topics & category pages #folashadeuba #brightonSEO
25. Your Existing Data is Gold! Google Search Console: Understanding current performance #folashadeuba #brightonSEO
26. Your Existing Data is Gold! Google Search Console: Understanding current performance Google Analytics: Understanding user behaviour #folashadeuba #brightonSEO
27. Your Existing Data is Gold! Google Search Console: Understanding current performance Google Analytics: Understanding user behaviour Market Data: Understanding market direction #folashadeuba #brightonSEO
28. Data Sources and Data Integration Site Data Optimize based on your performance patterns #folashadeuba #brightonSEO Market Data Identify new opportunities, shifts & gaps
29. Sample Df
30. Identify High-Potential Topics #folashadeuba #brightonSEO
31. Identify Low-Priority Topics #folashadeuba #brightonSEO
34. Topic Performance Analysis
35. ML MODELS Feature Engineering, XGBoost, Random Forest ARIMA, PROPHET, AHREFS #folashadeuba #brightonSEO
36. Predict Users Behavior engagement_level (BOUNCE RATE,TIME SPENT ON PAGE) #folashadeuba #brightonSEO
37. Clustering Analysis Using K-Means #folashadeuba #brightonSEO
38. Clustering Analysis Using K-Means #folashadeuba #brightonSEO
39. Moving from Insights to Action #folashadeuba #brightonSEO
40. Optimize Content Strategy #folashadeuba #brightonSEO
41. Enhance SEO & Keyword Targeting #folashadeuba #brightonSEO
42. Improve Resource Allocation #folashadeuba #brightonSEO
43. Strengthen Competitive Positioning #folashadeuba #brightonSEO
44. Enhance Cross Collaboration across teams #folashadeuba #brightonSEO
45. Boost User Engagement & Conversion #folashadeuba #brightonSEO
46. pinterest-predicts-2025 Drum.com
47. #folashadeuba #brightonSEO
48. "The future belongs to those who prepare for it today." Malcolm X #folashadeuba #brightonSEO
49. Actionable Framework Data Integration #folashadeuba #brightonSEO Opportunity Identification Strategic Planning
50. 3 Main Takeaway The shift from reactive to proactive SEO #folashadeuba #brightonSEO Leverage existing data intelligently Take action with strategic resource allocation
51. The future of search is shaped by those who anticipate and address needs before they emerge as queries. #folashadeuba #brightonSEO
52. Download Slides @folashadeuba Let’s Connect on LinkedIn