brighton2025_pdf.pdf

Transcript

2. #folashadeuba #brightonSEO
4. #folashadeuba #brightonSEO
5. “The BEST WAY to PREDICT the FUTURE is to INVENT IT ” Alan Kay #folashadeuba #brightonSEO
6. #folashadeuba #brightonSEO IF ONLY…… WHAT IF…..?
7. #folashadeuba #brightonSEO dd Grow our search channel Missing Opportunities Clicks and Conversions
8. #folashadeuba #brightonSEO dd Predictive insights help us anticipate changes, plan strategically, and drive more traffic and conversions.
9. With Predictive Insights • Build a robust content calendar • Develop a strong, targeted strategy • Drive tangible outcome
11. What is Reactive and Proactive SEO(Powered by Predictive analysis) #folashadeuba #brightonSEO
12. #folashadeuba #brightonSEO Existing Trends Competitors Actions Past Performance
13. Search Engine Algorithms Market Trends User Behaviour #folashadeuba #brightonSEO
14. Predictive Analysis Data analysis Machine Learning AI Statistical Models Patterns #folashadeuba #brightonSEO
15. Rethink data—ANTICIPATE,SHAPE AND ACT. Identify PATTERNS early to create REAL-TIME SOLUTIONS that meet CUSTOMER NEEDS and OUTPACE COMPETITORS. #folashadeuba #brightonSEO
16. Responding to trends after they peak Preparing content before demand peaks REACTIVE SEO PROACTIVE SEO #folashadeuba #brightonSEO
17. Responding to trends after they peak Preparing content before demand peaks Optimizing based on historical data Anticipating search behaviour changes REACTIVE SEO PROACTIVE SEO #folashadeuba #brightonSEO
18. Responding to trends after they peak Preparing content before demand peaks Optimizing based on historical data Forecasting user behaviour changes Playing catch-up with competitors Gaining a competitive edge REACTIVE SEO PROACTIVE SEO #folashadeuba #brightonSEO
19. Responding to trends after they peak Preparing content before demand peaks Optimizing based on historical data Anticipating user behaviour changes Lower ROI on content efforts Playing catch-up with competitors Gaining a competitive edge REACTIVE SEO PROACTIVE SEO Missing emerging trends Identifying emerging trends
20. Why should we invest in PREDICTIVE ANALYSIS Increase User satisfaction Proactive Strategy Data-Driven Decision Making Enhance Content Relevance Competitive Advantage Higher Content ROI #folashadeuba #brightonSEO
21. Predictive Analysis
22. Practical ML for SEO Pros (Like You!) • Data Sources (that you already use!) • Simple ML Models (no complex coding) • Identifying Opportunities (the payoff!) #folashadeuba #brightonSEO
23. Analysis (With this analysis, we aim to….) #folashadeuba #brightonSEO
24. Spot trends before they peak Measure growth potential in key topics Prioritize resources by future value Build a robust data-driven calendar #folashadeuba #brightonSEO
25. Focus on transactional clusters/topics & category pages #folashadeuba #brightonSEO
26. Your Existing Data is Gold! Google Search Console: Understanding current performance #folashadeuba #brightonSEO
27. Your Existing Data is Gold! Google Search Console: Understanding current performance Google Analytics: Understanding user behaviour #folashadeuba #brightonSEO
28. Your Existing Data is Gold! Google Search Console: Understanding current performance Google Analytics: Understanding user behaviour Market Data: Understanding market direction #folashadeuba #brightonSEO
29. Data Sources and Data Integration Site Data Optimize based on your performance patterns #folashadeuba #brightonSEO Market Data Identify new opportunities, shifts & gaps
30. Sample Df
31. Identify High-Potential Topics #folashadeuba #brightonSEO
32. Identify Low-Priority Topics #folashadeuba #brightonSEO
35. #folashadeuba #brightonSEO
36. Predict Future Behavior-ML MODELS Forecasting -ARIMA, PROPHET, AHREFS #folashadeuba #brightonSEO
37. Predict Future Behavior
38. Predict Users Behavior engagement_level (BOUNCE RATE,TIME SPENT ON PAGE) #folashadeuba #brightonSEO
39. Clustering Analysis Using K-Means #folashadeuba #brightonSEO
40. Clustering Analysis Using K-Means #folashadeuba #brightonSEO
41. Moving from Insights to Action #folashadeuba #brightonSEO
42. Optimize Content Strategy #folashadeuba #brightonSEO
43. Enhance SEO & Keyword Targeting #folashadeuba #brightonSEO
44. Improve Resource Allocation #folashadeuba #brightonSEO
45. Strengthen Competitive Positioning #folashadeuba #brightonSEO
46. Enhance Cross Collaboration across teams #folashadeuba #brightonSEO
47. Boost User Engagement & Conversion #folashadeuba #brightonSEO
48. pinterest-predicts-2025 Drum.com
49. #folashadeuba #brightonSEO
50. "The future belongs to those who prepare for it today." Malcolm X #folashadeuba #brightonSEO
51. Key Takeaway The future of search is shaped by those who anticipate and address needs before they emerge as queries. #folashadeuba #brightonSEO