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Folashade Uba

Folashade Uba

Analysing Customer Insight, Unleashing SEO Potentials From Support Queries.

Folashade Uba

September 28, 2024
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  1. Analysing Customer Insight, Unleashing SEO Potentials From Support Queries. Folashade

    Uba AP MOLLER - MAERSK @folashadeuba Speakerdeck.com/folashadeuba
  2. “It’s important to remember that your website is not about

    YOU. It’s about YOUR VISITORS and their NEEDS” Derek Halpern
  3. Understanding Customer Needs and Pain Points Keyword and Topic Discovery

    Improving Search Intent Alignment Reduce bounce rate and increase conversions
  4. Understanding Customer Needs and Pain Points Keyword and Topic Discovery

    Improving Search Intent Alignment Reduce bounce rate and increase conversions
  5. Customer Pain Points Analysis(We are looking out for ….) Uncover

    Search Intent Discover Themes and Patterns
  6. Part-of-speech (POS) tagging What is POS and how is it

    to be used in the analysis? • Noun • Adverb • Adjective • Verbs Lemma
  7. Negative Reviews (Adverbs and Adjectives) 114 110 102 80 63

    61 55 53 45 39 39 36 0 20 40 60 80 100 120 when very so only then again even back just however never later Adverb Lemmas Contact Form Data 72 51 44 39 38 36 32 31 27 26 26 0 10 20 30 40 50 60 70 80 next other good more first last old poor full long uncomfortable Adjective Lemmas Contact Form Data
  8. Negative Reviews (Verbs and Nouns) 2228 992 991 852 650

    642 624 509 499 487 457 350 0 500 1000 1500 2000 2500 have fly get be check make take give serve go use offer Verbs Lemma Contact Forms Data 4391 2176 2027 1580 1552 1171 1109 1072 1014 891 879 864 0 1000 2000 3000 4000 5000 flight seat service time food staff class hour crew business cabin airline Noun Lemmas Contact Form Data
  9. • Airplane • Comfort • Flight • Meal • Time

    • Trip Themes 5 7 10 14 17 47 0 5 10 15 20 25 30 35 40 45 50 Trip Time Meal Flight Comfort Airplane number_unique _lemma Theme Number of Unique Lemmas per Cluster
  10. 12 12 13 14 19 49 56 62 116 0

    20 40 60 80 100 120 140 have time cancel flight use Qatar cdg doh fly experience fly business take care fly Qatar connect flight Most Common Action Pairs(Lemmatised Bigrams)
  11. Designing CONTENT tailored to their NEEDS and PROBLEMS will guide

    them smoothly toward CONVERSION. KEY TAKEAWAY