Finn-PPC-Presentation.pdf

Transcript

1. Unconventional PPC Tactics That Deliver Unparalleled Results Greg Finn CYPRESS NORTH Speakerdeck.com/gregfinn @gregfinn @gregfinn
2. So many ways to do PPC!
3. New Customer Prioritization
4. New Customer Prioritization
5. PMax with Product Feed Only
6. PMax with Product Feed Only Campaign Type Clicks Cost Revenue ROAS “Smart Shopping” PMax Product Feed Only 14,891 $74,618 $446,720 599% Standard Shopping 16,985 $92,069 $404,722 440% 30 Day Period 10/16-11/14, Google Ads only
7. Page Feed PMax
8. Page Feed PMax 30 Day Period 10/16-11/14, Google Ads only Campaign Type Clicks Cost Revenue ROAS PMax Page Feed 3,847 $22,195 $74,313 335% Standard DSAs 2,798 $16,475 $34,298 208%
9. YouTube Placements
10. YouTube Placements a) Scrape YouTube b) Scrape the SERPs & filter out YT
11. YouTube Placements
12. YouTube Placements
13. YouTube Drive Conversions
14. YouTube Drive Conversions Campaign Type Clicks Cost Revenue ROAS Drive Conversions YT Campaign 7,376 $11,857 $28,459 240% Jan 1 - October 30 2024, Google Ads only
15. Dynamic Remarketing on MSFT
16. Dynamic Remarketing on MSFT October 1-31 2024, Google Ads only Campaign Type Clicks Cost Revenue ROAS Dynamic Remarketing Search Campaigns 1,033 $10,912 $54,396 499% Other Search Campaigns 11,769 $54,404 $212,759 377%
17. Portfolio Bid Caps
18. Portfolio Bid Caps
19. Brand Inclusion - Higher tROAS
20. Brand Inclusion
21. Brand Exclusion - High $ or # Customers
22. Brand Exclusion
23. Broad Match For Lead Generation
24. Broad Match For Lead Generation Broad Phrase & Exact
25. Multiple PMax Efforts w/Same Content
26. Multiple PMax Efforts w/Same Content Campaign Type Approved Apps Cost Per Approved App Search 34 $746 PMax 187 $455
27. Multiple PMax Efforts w/Same Content
28. Demand Gen - Remarketing Only
29. Demand Gen
30. Dumb Broad Match
31. Dumb Broad Match
32. Requirement: The Fitting
33. Get more of this every week!
34. Image Assets
35. Image Assets
36. Connect: me @gregfinn podcast @marketingoclock agency @cypressnorth