January_2024_ENG.pdf

Transcript

1. We know what Ukraine is watching TV viewing survey January 2024
2. SUMMARY • Fraction groups channels general viewing in January continued reduction (minus 0.91 p.p., share 40.29%), and the group remains on the first place. • In second place is the group of movie channels, which viewing share in January almost did not change (growth by 0.02 percentage points to 14.74%). • Group of entertainment channels is in third place - in January, the group's viewing share was at the level of 13.98% (plus 0.13 p.p.). The group of TV series channels, the viewing share was 8.42%, which is 0.93 p.p. higher than the indicator in December, ranked fourth. • The share of the documentary channels group, on the contrary, decreased slightly and the group occupies the fifth place with an indicator of 6.36% (minus 0.52 pp). • In sixth place is the group of news channels (viewing share of 4.75%, minus 0.03 p.p.), and in seventh place is the group of children's channels (viewing share of 3.32%, decreased by 0.36 p.p.). • In eighth place was a group of sports channels (viewing share in January increased by 0.01 pp to 3.05%). • The viewing share of the music channels group increased by 0.13 p.p. to 1.79%, and the group was in ninth place. • The group of regional channels holds the tenth place with an indicator of 1.28% (plus 0.09 p.p.).
3. TV channels groups by genres 41,2 14,71 13,86 7,49 6,87 4,79 3,68 3,05 1,93 1,19 1,24 40,29 14,74 13,98 8,42 6,36 4,75 3,32 3,05 1,79 1,28 2,02 0,00 15,00 30,00 45,00 60,00 General viewing Movie Entertainment Series Documentary News Children's Sports Musical Regional Others TV channels groups by genres, Shr % December January
4. Channels of general viewing, January 2023 • STB channel continues to lead the group (viewing share 8.12%, lost 1.39 p.p. ) in January. • Novy Channel (viewing share increased by 0.20 p.p. ) takes second place with a viewing share of 7.23%. STB channel generated 834,800 contacts, while Novy Channel generated 877,500 contacts. • 1+1 Ukraine channel took third place with a viewing share of 6.03% (minus 0.32 pp and 838.3 thousand contacts). • ICTV channel ranks fourth, having added 0.38 percentage points in January (viewing share 4.65%, number of contacts with the channel – 615.8 thousand). • Channel 1 + 1 Marathon in January grew by 0.80 p.p. and is in fifth place with a rate of 4.65% (709.4 thousand contacts generated), and 2+2 channel is in sixth place with a rate of 3.74% (minus 0.14 p.p., 736.9 thousand generated contacts). In general, the group of general viewing channels gained 6.98 million contacts with viewers' devices in January.
5. Channels of general viewing, Shr%, January 2024 8,12 7,23 6,03 4,65 4,65 3,74 2,41 1,9 0,65 0,47 0,35 0,05 0,03 0, 0, 0,00 3,50 7,00 10,50 STB Novy Channel 1+1 Ukraine ICTV 1+1 Marathon 2+2 Inter NTN K1 5 channel K2 DOM Televsesvit NASHE DobroTV Channels of general viewing, Shr%, January 2024
6. Channels of general viewing, average time spent, January 2024 01:30:07 01:12:52 01:08:52 01:17:14 01:13:48 00:51:09 01:02:27 00:53:22 00:25:12 00:22:24 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 STB Novy Channel 1+1 Ukraine ICTV 1+1 Marathon 2+2 Inter NTN K1 5 channel Channels of general viewing, Ats, January 2024
7. Channels of general viewing, coverage, January 2024 834 888 877 552 838 338 615 804 709 404 736 910 526 191 505 280 415 105 313 785 288 298 133 974 179 048 6 466 0 0 100 000 200 000 300 000 400 000 500 000 600 000 700 000 800 000 900 000 1 000 000 1 100 000 1 200 000 1 300 000 1 400 000 1 500 000 STB Novy Channel 1+1 Ukraine ICTV 1+1 Marathon 2+2 Inter NTN K1 5 channel K2 DOM Televsesvit NASHE DobroTV Channels of general viewing, Cov# (A-approximation), January 2024
8. General viewing channels, weekdays • On weekdays in January, STB has taken the first place. • Novy Channel channel is in second place. • 1+1 Ukraine is in third place. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
9. General viewing channels, weekends • On the weekend, the first place is held by STB. • The second place is for Novy Channel. • The third is taken 1+1 Ukraine. *Prime-time from 6:00 p.m. to 0:00 a.m. **Off-prime from 0:00 a.m. to 6:00 p.m.
10. Movie channels, January 2024 • The first position in January is occupied by Viasat Kino HD (viewing share 2.00%, down 0.08 p.p.). In total, more than 301.7 thousand contacts with unique devices of viewers connected to IPTV/OTT platforms watched Viasat Kino HD during the month throughout Ukraine with an average viewing rate of 41.7 minutes. • Viasat Kino Action with an indicator of 1.51% (share decreased by 0.02 pp , number of contacts – 285 thousand) took second place in the group. • The third place in the group is held by Viasat Kino Megahit channel (viewing share 1.45%, minus 0.03 p.p.), which was contacted by 254.4 thousand viewers' devices. • Viasat Kino Comedy channel is in fourth place (viewing share 1.22%, number of contacts with the channel – 259.8 thousand). • Hollywood HD (viewing share decreased by 0.10 pp to 0.80%) took fifth place - the channel had 140.5 thousand contacts with viewers' devices in January. The group of movie channels 4.14 million contacts with viewers' devices in January.
11. Movie channels, Shr%, January 2024 2, 1,51 1,45 1,22 0,8 0,76 0,63 0,61 0,58 0,5 0,42 0,41 0,41 0,39 0,38 0,33 0,3 0,29 0,27 0,25 0,00 0,35 0,70 1,05 1,40 1,75 2,10 Viasat Kino HD Viasat Kino Action Viasat Kino Megahit Viasat Kino Comedy Hollywood HD Viasat Kino W orld Kinowood 4ever Theater Enter Film AM C Cinema Fantasy CINE+HIT Hollywood CINE+ HD Cinema Comedy Cinema Action Cinema Megahit Cinema Family 4ever Cinema Nashe Lyubimoe… Movie channels, Shr%, January 2024
12. Movie channels, average time spent, January 2024 00:41:45 00:35:40 00:41:05 00:33:24 00:23:53 00:22:14 00:19:25 00:31:13 00:29:30 00:23:15 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 Viasat Kino HD Viasat Kino Action Viasat Kino Megahit Viasat Kino Comedy Hollywood HD Viasat Kino W orld Kinowood 4ever Theater Enter Film AM C Movie channels, Ats, January 2024
13. Entertainment channels, January 2024 • ICTV2 channel remains in the first place in the group with a viewing share of 5.77% (minus by 0.23 p.p.), generating 789.8 thousand contacts with viewers' devices throughout Ukraine. Average viewing time channel ICTV2 was 1 hour and 10 minutes. • TET channel is in second place with a viewing share of 3.12% (minus 0.22 p.p. ). • In third place is Orel & Reshka+ channel with a share of 1.02%. TET channel took place 661.3 thousand contacts, 45.9 thousand in Orel & Reshka+ channel. • KVARTAL TV channel was in fourth place with an indicator of 0.95 % (minus 0.18 p.p. ), and OCE (QTV) was in fifth place with a share of 0.70% (plus 0.08 p.p.). In general, the group of entertainment channels gained 3.58 million contacts with viewers' devices during the month.
14. Entertainment channels, Shr%, January 2024 5,77 3,12 1,02 0,95 0,7 0,66 0,57 0,44 0,39 0,08 0,07 0,06 0,06 0,04 0,02 0,00 1,00 2,00 3,00 4,00 5,00 6,00 7,00 ICTV2 ТЕТ Orel & Reshka+ KVARTAL TV ОCE (QTV) Sonce TLC M ega Fox Life Rybalka TV Continent E Trofey Gagsnetwork Food Network Gotuyemo Razom+ Entertainment channels, Shr%, January 2024
15. Entertainment channels, average time spent, January 2024 01:09:59 00:49:16 00:56:17 00:38:48 00:36:52 00:51:25 00:48:45 00:18:50 00:44:58 00:11:12 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 ICTV2 ТЕТ Orel & Reshka+ KVARTAL TV ОCE (QTV) Sonce TLC M ega Fox Life Rybalka TV Entertainment channels, Ats, January 2024
16. Children’s channels, January 2024 • PlusPlus channel increased in January by 0.08 p.p. to the level of 1.06 %, and the channel remains in first place, generating 258.3 thousand contacts. • Pixel channel (0.32% share, minus 0.01 p.p. ) took second place, and Nickelodeon channel (0.27% share, minus 0.15 p.p.) took third place, respectively. Pixel channel generated 183.4 thousand contacts, and Nickelodeon channel - 89.6 thousand. • The fourth place is occupied by Cine + Kids channel, which received a viewing share of 0.23% (no changes), and the number of contacts with the channel was 108.6 thousand. In total, children's channels had 1.52 million contacts with viewers' devices during January.
17. Children’s channels, Shr%, January 2024 1,06 0,32 0,27 0,23 0,22 0,21 0,19 0,15 0,14 0,11 0,10 0,08 0,06 0,04 0,03 0,02 0,02 0,02 0,01 0,01 0,00 0,75 1,50 PLUSPLUS Pixel Nickelodeon Cine+ Kids Cartoon Network NIKI Junior Nick Jr Kinokazka NIKI Kids Nicktoons ZOOM Boomerang DuckTV Duck TV Plus English Club TV HD Повний Мульт MultStream Gulli Girl TIJI BabyTV Children’s channels, Shr%, January 2024
18. Children’s channels, average time spent, January 2024 01:14:54 00:38:16 00:49:17 00:30:28 00:46:57 00:56:00 01:12:10 00:16:04 00:42:18 01:02:18 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 01:19:12 01:26:24 01:33:36 01:40:48 01:48:00 01:55:12 02:02:24 PLUSPLUS Pixel Nickelodeon Cine+ Kids Cartoon Network NIKI Junior Nick Jr Kinokazka NIKI Kids Nicktoons Children’s channels, Ats, January 2024
19. Sports channels, January 2024 • Eurosport 1 took first place in January (viewing share increased by 0.33 percentage points to 0.97%). • Setanta Sports HD takes second place with a viewing share of 0.78% (minus 0.22 p.p. ). Eurosport 1 received 190.9 thousand contacts with viewers' devices, and with the Setanta Sports HD contacted 210,000 viewers' devices. • Eurosport 2 (viewing share in January 0.34%, plus 0.02 p.p., number of contacts with the channel - 141.6 thousand) occupies the third position. • The fourth place is occupied by Suspilne Sport channel with a viewing share of 0.25% and 141.1 thousand contacts. • Setanta Sports Plus is in fifth place with a viewing share of 0.23% and 143.5 thousand contacts. In total, the group of sports channels generated about 1.58 million contacts with viewers' devices in a month.
20. Sports channels, Shr%, January 2024 0,97 0,78 0,34 0,25 0,23 0,13 0,1 0,07 0,06 0,02 0,00 0,70 1,40 Eurosport 1 Setanta Sports HD Eurosport 2 Suspilne Sport Setanta Sports Plus Megogo Football 1 XSPORT FIGHTBOX HD Xsport+ Megogo Footbal 2 Sports channels, Shr%, January 2024
21. Sports channels, average time spent, January 2024 01:01:53 00:41:52 00:32:03 00:27:15 00:21:25 00:29:44 00:14:01 00:17:36 00:13:14 00:16:59 00:00:00 00:05:46 00:11:31 00:17:17 00:23:02 00:28:48 00:34:34 00:40:19 00:46:05 Eurosport 1 Setanta Sports HD Eurosport 2 Suspilne Sport Setanta Sports Plus Megogo Football 1 XSPORT FIGHTBOX HD Xsport+ Megogo Footbal 2 Sports channels, Ats, January 2024
22. News channels, January 2024 • In first place is Channel 24, which viewing share in January increased by 0.09 percentage points up to 1.48% (the channel received 345.8 thousand contacts and an average viewing time of 48 minutes). • The viewing share of Espresso channel, which was in second place, increased by 0.03 p.p. up to 1.30%. The channel received 392.7 thousand unique contacts in January and an average viewing time of 40.3 minutes. • PRYAMIY channel showed a viewing share of 1.01% (a decrease of 0.22 percentage points ), and ranks third with 272.7 thousand contacts. Average viewing time was 53.6 minutes. • The fourth place is for Unian TV channel - the viewing share is 0.31% (plus 0.04 p.p.), the number of contacts with the channel is 263.9 thousand. • In fifth place was Apostrophe TV (viewing share unchanged at 0.19%), which generated 142.4 thousand contacts. The total number of contacts with viewers' devices throughout Ukraine in January amounted to 2.06 million. .
23. News channels, Shr%, January 2024 1,39 1,27 1,23 0,27 0,19 0,11 0,08 0,08 0,07 0,04 0,03 0,02 0, 0, 0, 0, 0, -0,20 0,10 0,40 0,70 1,00 1,30 1,60 Channel 24 Espreso TV PRYAM IY Unian TV Apostrof TV Obozrevatel TV 8 channel W e - Ukraine UA:FreeDOM Suspilne Noviny Euronews 4 Channel PravdaTUT 100% NEW S BBC W orld News BUSINESS BBC W orld News News channels, Shr%, January 2024
24. News channels, average time spent, January 2024 0:47:57 0:40:17 0:53:35 0:23:51 0:23:53 0:16:48 0:42:17 0:13:19 0:48:10 0:08:51 0:00:00 0:14:24 0:28:48 0:43:12 0:57:36 1:12:00 1:26:24 Channel 24 Espreso TV Pryamiy Unian TV Apostrophe TV Obozrevatel TV We - Ukraine 8 Channel UA:FreeDOM Suspilne Noviny News channels , Ats, January 2024
25. Documentary channels, January 2024 • In the first place in the group is History channel, which share has increased to 1.01% (plus 0.08 p.p. , the total number of contacts with the channel is 211 thousand), and DISCOVERY CHANNEL takes the second position in the group with an indicator of 0. 69% (minus 0.02 p.p. ). The number of DISCOVERY CHANNEL contacts with viewers' devices throughout Ukraine amounted to 135,500. • \Viasat Explore CEE took the third place with a viewing share of 0.544% (lost 0.03 p.p.). • Viasat History (viewing share of 0.543%, growth by 0.07 p.p. ) is in fourth place, and Viasat Nature CEE is in fifth place with a rate of 0.50% (plus 0.04 p.p.). The average viewing time of TV channels - leaders of the group, in January was: History - 54.1 minutes, DISCOVERY CHANNEL - 36.4 minutes, Viasat Explore CEE – 40 minutes. The group of documentary channels gained 3.79 million contacts with viewers' devices in January.
26. Documentary channels, Shr %, January 2024 1,02 0,70 0,54 0,54 0,50 0,38 0,36 0,33 0,27 0,25 0,18 0,15 0,11 0,10 0,09 0,08 0,07 0,06 0,06 0,06 0,06 0,05 0,04 0,04 0,04 0,04 0,03 0,03 0,03 0,02 0,00 0,18 0,35 0,53 0,70 0,88 1,05 1,23 History DISCOVERY CHANNEL Viasat Explore CEE Viasat History Viasat Nature CEE NATIONAL GEOGRAPHIC Nat Geo Wild History 2 Travel&Adventure Suspilne Kultura Animal Planet Investigation Discovery Kus Kus Zoosweet Discovery Science Rybalka TV EPOQUE One Planet Trofey Dacha Utravel Travel Channel HD Da Vinci Learning One Planet+ SEA TV DOCUBOX HD EKO TV Fauna 1AUTO 6SOTOK Documentary channels, Shr %, January 2024
27. Documentary channels, average time spent, January 2024 0:54:06 0:36:26 0:39:56 0:42:24 0:37:42 0:32:30 0:36:54 0:39:39 0:25:53 0:22:20 0:18:51 0:00:00 0:07:12 0:14:24 0:21:36 0:28:48 0:36:00 0:43:12 0:50:24 0:57:36 History DISCOVERY CHANNEL Viasat Explore CEE Viasat History Viasat Nature CEE NATIONAL GEOGRAPHIC Nat Geo W ild History 2 Travel&Adventure Suspilne Kultura Anim al Planet Documentary channels, Ats, January 2024
28. TV series channels, Shr %, January 2024 2,66 1,18 1,03 0,73 0,51 0,51 0,45 0,36 0,00 0,35 0,70 1,05 1,40 1,75 2,10 2,45 2,80 Bigudi Veshdoc+ Tviy Serial FILM UADRAMA Epic Drama Star Family FOX Kino ta serialy+ TV series channels, Shr %, January 2024 • The group of TV series channels in January is led by Bigudi channel, the share of viewing of which increased by 0.05 p.p. up to 2.66%, and that generated 435 thousand contacts with viewers' devices. • In second place is Veshdok + channel, which viewing share increased by 0.60 p.p. to 1.18%. • The third place is occupied by the channel Your TV series with a viewing share of 1.03% (plus 0.68 p.p.). In total, the group of TV series channels gained 2.78 million contacts with viewers' devices throughout Ukraine.
29. TV series channels, average time spent, January 2024 01:12:57 01:21:47 01:03:46 00:45:56 00:37:33 00:36:54 00:42:06 00:24:32 00:00:00 00:14:24 00:28:48 00:43:12 00:57:36 01:12:00 01:26:24 Bigudi Veshdoc+ Tviy Serial FILM UADRAMA Epic Drama Star Family FOX Kino ta serialy+ TV series channels, Ats, January 2024
30. Music channels, Shr%, January 2024 • M1 takes the first place - its viewing share decreased by 0.02 p.p. up to 0.40%, on the second - channel 4ever music (share at the level of 0.31%). • In third place is M2 channel with a viewing share of 0.23%. In total, the group received 1.59 million contacts with viewers' devices in January. 0,41 0,31 0,23 0,15 0,14 0,09 0,08 0,08 0,07 0,06 0,00 0,15 0,30 0,45 M1 4ever music M2 EU Music MUSIC BOX UAMusic Viva Latino MUZVAR TV InRating NASHE… Music channels, Shr%, January 2024
31. Music channels, average time spent, January 2024 00:44:58 00:43:23 00:33:22 00:32:16 00:31:21 00:23:26 00:47:36 00:20:14 00:13:16 00:28:11 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 M 1 4ever music M 2 EU M usic M USIC BOX UAM usic Viva Latino M UZVAR TV InRating NASHE M USIC… Music channels, Ats, January 2024
32. Regional channels, January 2024 • Kyiv channel is in first place among regional channels with a viewing share of 0.87%. In second place is Suspilne Kyiv channel with an index of 0.105%. • Pershiy Zahidniy, having received a viewing share of 0.051%, is in third place, and Suspilne Crimea, which viewing share was 0.028%, is in fourth place. • The next ATR channel has an indicator within 0.026% of viewing share. During the month, the group of regional channels received 1.43 million contacts with viewers' devices.
33. Regional channels, Shr%, January 2024 0,870 0,105 0,051 0,028 0,026 0,023 0,020 0,014 0,012 0,011 0,011 0,010 0,009 0,009 0,008 0,007 0,007 0,005 0,005 0,005 0,005 0,004 0,004 0,004 0,004 0,003 0,002 0,002 0,001 0,001 0,001 0,000 0,050 0,100 Kyiv Suspilne Kyiv Pershiy Zahidniy Suspilne Crimea ATR NTA (2 channel) Horizont TV ETNO CHANNEL HD Suspilne Odessa Suspilne Kropivnotsky PravdaTUT Kyiv Suspilne Khmelnitsky Suspilne Lutsk Chernomorskaya TRK Suspilne Dnipro Suspilne Rivne Suspilne Kharkiv Supsilne Sumy Suspilne Chernihiv Suspilne Vinnytsia Suspilne Poltava Suspilne Mykolaiv Suspilne Chernivtsi Suspilne Zhytomyr Suspilne Zaporozhye Vita TV Rudana TRK (Kryvyi Rih) Hail DniproTV Channel 11 Mart TRK Regional channels, Shr%, January 2024
34. Regional channels, average time spent, January 2024 00:15:24 00:26:02 00:07:27 00:08:30 00:12:25 00:26:57 00:08:18 00:13:12 00:27:30 00:07:10 00:24:48 00:18:29 00:04:38 00:14:47 00:19:07 00:14:38 00:14:36 00:12:02 00:07:55 00:14:04 00:13:55 00:08:21 00:07:05 00:08:49 00:11:12 00:08:48 00:14:59 00:04:28 00:11:50 00:07:18 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 Kyiv Suspilne Kyiv Pershiy Zahidniy Suspilne Crim ea ATR NTA (2 channel) Horizont TV ETNO CHANNEL HD Suspilne Odessa Suspilne Kropivnotsky PravdaTUT Kyiv Suspilne Khm elnitsky Suspilne Lutsk Chernom orskaya TRK Suspilne Dnipro Suspilne Rivne Suspilne Kharkiv Supsilne Sum y Suspilne Chernihiv Suspilne Vinnytsia Suspilne Poltava Suspilne M ykolaiv Suspilne Chernivtsi Suspilne Zhytom yr Suspilne Zaporozhye Vita TV Rudana TRK (Kryvyi… Hail DniproTV Channel 11 M art TRK Regional channels, Ats, January 2024
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