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The Power of Strategic Outreach in Link Building and PR Strategies

The Power of Strategic Outreach in Link Building and PR Strategies

A meticulously crafted outreach strategy emerges as a key factor of success both in link building and digital PR. Conventional advice emphasizes the need for personalized emails and diligent follow-ups to enhance the likelihood of obtaining links, in this talk we will go beyond surface-level recommendations of just "personalisation". (What does that even mean?)

You'll delve into the intricacies of truly personalizing an email and we be analysing the essential steps that precede it. Recognizing that this "in-between area" of outreach often poses challenges for many. But with the right steps you can get the links of your dreams.


September 13, 2023

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  1. The Power of Strategic Outreach in Link Building and PR

    Strategies Andrea Piackova Legacy Communications Speakerdeck.com/andreapiackova @andrea_piackova
  2. 2. The key to nailing your campaign's success is effectively

    targeting and narrowing down your media list. #BrightonSEO
  3. Find keywords that capture the essence of your story or

    your client's product/service. #BrightonSEO
  4. The Snowball Method is a link prospecting strategy on steroids

    that will help you find infinite link opportunities. #BrightonSEO
  5. #BrightonSEO Search Operators • “keyword" coverage • “keyword" coverage after:2023-07-01

    • intitle:“keyword" coverage • “keyword" + location:"New York"
  6. RELEVANCY Q1: Am I reaching out to the right person?

    Q2: Is my content/anchor relevant? #BrightonSEO
  7. 4. Don’t be generic! Your outreach should be thought out.

    But don’t fall into the trap of analysis paralysis. #BrightonSEO
  8. LINK BUILDING OUTREACH Case Study Your Request What’s in it

    for them? Client’s Email Compliment #BrightonSEO
  9. #BrightonSEO 5. Use time to your advantage and it will

    become your greatest ally in your campaign’s success.

    FRANCISCO 12 1 11 2 10 3 9 4 8 5 7 6 #BrightonSEO
  11. 6. Follow-ups are not there to tick a box. They

    need to be analysed and improved by 1% each time!