Email - Ugly, Ignored, Forgotten and Misunderstood (CM3)

As before but shorter bluer and at Creative Mixer 3.0

Transcript

1. EMAIL UGLY, IGNORED, FORGOTTEN MISUNDERSTOOD & 5 MINUTE MASTERCLASS
2. DESIGN @ANDYCROLL DEVELOPMENT (CONFERENCE ORGANIZER)
5. HTML EMAIL IS NOT A SIN “GUNS DON’T KILL PEOPLE...”
6. BIG IMAGES NOT A GOOD IDEA
7. ALT TAGS ARE IMPORTANT IMAGES ARE GOOD THOUGH
8. BE CONCISE CALL TO ACTION
9. WATCH YOUR LANGUAGE AND SURPRISINGLY PUNCTUATION! AND BE ENTERTAINING
10. For goodness sake think about what you’re doing. Writing lots & lots of text means that the line-length of your content is too long You’re making your user struggle with the large impenetrable block of text with terrible line-spacing and huge long lines that mean they virtually have to turn their heads to complete every line. You’re most likely to just have them skip past the text and try and guess what the email is about, or worse still just close it and ignore. Terrible, right? THIS LINE LENGTH IS MUCH BETTER 70-80 CHARACTERS IS ABOUT RIGHT
11. ALL OF THE EMAILS NOT JUST MARKETING
12. CAMPAIGN MONITOR MAIL CHIMP — or —
13. Write someone a letter... PERSONAL IS AMAZING
14. SO... ON THE WAY HERE WHO READ THEIR MAIL ON ON OF THESE?
15. NOT SO GREAT
16. REAL STATISTICS ALERT
17. TEST
18. FOLLOW @ANDYCROLL FOR BRITISHNESS NOW GO FIX IT