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Email - Ugly, Ignored, Forgotten and Misunderst...

Email - Ugly, Ignored, Forgotten and Misunderstood (CM3)

As before but shorter bluer and at Creative Mixer 3.0

Andy Croll

June 07, 2012
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  1. For goodness sake think about what you’re doing. Writing lots

    & lots of text means that the line-length of your content is too long You’re making your user struggle with the large impenetrable block of text with terrible line-spacing and huge long lines that mean they virtually have to turn their heads to complete every line. You’re most likely to just have them skip past the text and try and guess what the email is about, or worse still just close it and ignore. Terrible, right? THIS LINE LENGTH IS MUCH BETTER 70-80 CHARACTERS IS ABOUT RIGHT