Integrating your Auctria auction data into Little Green Light

Keeping track of your organization's special events in Little Green Light can have a tremendous impact on your ability to grow long-term relationships with your donors.

In this webinar, we'll share how using LGL’s new integration with Auctria makes it even easier to have the data you need to better steward your event attendees and convert them into long-term supporters.

Transcript

1. www.littlegreenlight.com Integrating your Auctria auction data into Little Green Light Presented by Timi Paccioretti & Laurie Hochman
2. www.littlegreenlight.com About our Presenters: Laurie Hochman Timi Paccioretti
3. www.littlegreenlight.com Session Description Keeping track of your organization's special events in Little Green Light can have a tremendous impact on your ability to grow long-term relationships with your donors. In this webinar, we'll share how using LGL’s new integration with Auctria makes it even easier to have the data you need to better steward your event attendees and convert them into long-term supporters.
4. www.littlegreenlight.com Webinar Objectives: You’ll learn: • Reasons why to maintain event data in your CRM • The 2 most important Auctria reports to generate for donor stewardship after the event ends • How to enable the integration with Auctria in your LGL account • Practical ways auction data can be used to tailor future communications
5. www.littlegreenlight.com About Auctria and LGL
6. www.littlegreenlight.com
7. www.littlegreenlight.com Event Management software: Auctria CRM Software: Little Green Light Transactional data Relational data
8. www.littlegreenlight.com Why maintain Auctria event data in LGL: • Centralizes data all in one system • Better able to identify trends and opportunities • Keep track of important relationship building efforts, not just contact info and gifts (ie phone calls, meetings, other correspondence) • Allows you to better thank attendees after event • Ability to include them in your organization’s on-going communications (ie newsletters. year-end appeals, etc.)
9. www.littlegreenlight.com Let’s talk about events…
10. www.littlegreenlight.com Why does your organization hold fundraising events? Raise money Introduce people to your mission Thank donors
11. www.littlegreenlight.com Roger Craver, in his book titled Retention Fundraising, reports that donors who were thanked just one time more than their counterparts were 40 percent more likely to give again.
12. www.littlegreenlight.com Provide status updates at regular intervals with images and video. Follow up immediately after event fundraiser. Bidders & Donors are the heroes Post-Event: Continue to spark interest
13. www.littlegreenlight.com Fundraising expert Claire Axelrad writes, “Events should be part of a continuum; not a one-shot deal. They should exist within a relationship-building context. Always think in terms of ‘What’s next?’”
14. www.littlegreenlight.com Auctria reports
15. www.littlegreenlight.com Transaction Export The Transaction Export gives you a deep dive into every bid, sale, and donation. Knowing which items your donors were most passionate about helps you tailor future communications. Account Export 2 most important Auctria Reports to run: The Account Export provides a high-level summary of your donors’ total contributions. This helps you instantly see who your key contributors are and who might need more attention.
16. www.littlegreenlight.com Be thoughtful about what data points you need from your event to move to your CRM Useful data points • Name (first, last, spouse/partner) • Contact info (address, email, phone) • Event attendance (event name, ticket level, sponsorship) • Event purchases and donations ($ amount, value) • Bidding history • Table seating • Ticket numbers • Meal choices • And more Transactional event data not needed in CRM
17. www.littlegreenlight.com
18. www.littlegreenlight.com LGL-Auctria Integration
19. www.littlegreenlight.com Importing event transactions from Auctria into LGL Begin by enabling the Auctria Integration in your LGL account:
20. www.littlegreenlight.com Importing event transactions from Auctria Import the Transaction Export so that you'll have details about each item purchased. Select the Auctria template in LGL’s Flex Importer: How-to article
21. www.littlegreenlight.com A simple stewardship plan to convert event attendees to donors
22. www.littlegreenlight.com Create a post-event communication plan What are the goals of post-event communications? • Share the results of the event • Let supporters know they are appreciated • Provide sponsors with key stats and concrete examples For new event attendees, post-event communication is key to converting them to donors; for existing supporters, it’s a valuable stewardship opportunity.
23. www.littlegreenlight.com Sample 3-month stewardship plan for event attendees: Timing Stewardship activity 2 weeks after event Personalized thank you (see ideas for a segmented approach for attendees, non-attendees, sponsors) 6 weeks after event Make personal phone calls to top supporters to thank them for their contributions to a successful event (no ask!) 3 months after event Share an inspiring story of donor impact
24. www.littlegreenlight.com Other follow up stewardship opportunities Stewardship activity Add event attendees to your newsletter list Add them to your year-end solicitation list Be sure to invite them to next year’s event
25. Plan-Run-Close Demos weekly: AUCTRIA.COM 25 minute platform overview and live Q&A session
26. AFP ICON 2025 in Seattle, Washington Conference Plans for 2025! Which events are you going to? If you are coming to these events - drop us a message to arrange networking plans! Or share other events you attend for education and networking! April 27-29 Inspired Fundraising Retreat August Online In-person
27. www.littlegreenlight.com Stay in touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk
28. www.littlegreenlight.com See LGL in action: https://www.littlegreenlight. com/demo/ • All LGL accounts get the first 30 days FREE - Get $200 off with Referral code “auctria” • We offer monthly subscription plans, starting at $45/mo • All features included • Data can be imported and exported at will • Support and training included • Unlimited users Subscribe for Fundraising tips/LGL News/updates Email us at: info@littlegreenlight.com