ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020

プロダクトマネージャーカンファレンス2020登壇時の資料です。
https://2020.pmconf.jp/sessions/arcrZbV0

Transcript

1. ϐϯνΛνϟϯεʹ ະདྷΛͭ͘Δ ϓϩμΫτϩʔυϚοϓ ೔ຊϚΫυφϧυגࣜձࣾ ൧পѥل
2. Agenda Product Roadmap ϓϩμΫτϩʔυϚοϓʹ͍ͭͯ Introduction ࣗݾ঺հ 
   ձࣾ঺հ 
   ୲౰ϓϩμΫτ঺հ Case Study 2 ؀ڥͷٸܹͳมԽ Summary ·ͱΊ Case Study 1 ͳͥϩʔυϚοϓͳͷ͔
3. ͸͡Ίʹ
4. ࣗݾ঺հ • ओͳ࢓ࣄ಺༰ • ϚΫυφϧυެࣜΞϓϦͷϓϩμΫτ Ϛωδϝϯτ • ࣾ಺ͷϓϩμΫτϚωδϝϯτڭҭ • όοΫάϥ΢ϯυ • &$ͷϓϩμΫτϚωδϝϯτɺϓϩ δΣΫτϚωδϝϯτ • ৽نࣄۀ
5. ձࣾ঺հ • ࠨɿϚΫυφϧυίʔϙϨʔγϣϯ૑ۀऀϨΠ ɾ"ɾΫϩοΫ • தɿϚΫυφϧυܑఋ͕ͭͬͨ͘ɺࠓͷϚΫυ φϧυͷݪ఺ͱ΋͍͑Δళฮ • ӈɿۜ࠲ࡾӽͷ೔ຊ߸ళ ೥
6. ࠓ೔ͷ$BTF 4UVEZʹొ৔͢ΔϓϩμΫτ ϚΫυφϧυϞόΠϧΦ ʔμʔ • 2019೥1݄ʹԭೄݝͰα ʔϏε։࢝ɺͦͷޙల ։஍ҬΛঃʑʹ૿΍͠ 2020೥1݄ʹશࠃల։׬ ྃ • ϚΫυφϧυެࣜΞϓ Ϧ΁ͷϞόΠϧΦʔμ ʔػೳ௥Ճʹ൐͍2020 ೥5݄ʹαʔϏεऴྃ ϚΫυφϧυެࣜΞϓϦ • Ψϥέʔ࣌୅ͷʮτΫ ͢ΔέʔλΠαΠτʯ ͷྲྀΕΛټΉΞϓϦ • 2020೥3݄ΑΓϞόΠϧ ΦʔμʔػೳΛ௥Ճ ೥ ೔ຊͷεϚʔτϑ ΥϯΞϓϦΞΫςΟϒϦʔν 1. LINE 2. YouTube 3. Google Maps 4. Google App 5. Gmail 6. Apple Music 7. Twitter 8. Google Play 9. Yahoo! Japan 10. McDonald’s Japan χʔϧηϯ Tops of 2019: Digital in JapanΑΓ
7. Product Roadmap
8. A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time. – Atlassian Agile Coach ΑΓ– “ ”
10. ֤πʔϧ͸ࣾ಺޲͚ʹͲΜͳҙຯΛ࣋ͭͷ͔ Vision Roadmap Backlog ໾ׂ ೤ڰͤ͞ΔͨΊͷπʔϧ ະདྷΛڞ༗͢ΔͨΊͷπʔϧ ࣮ݱ͢ΔͨΊͷπʔϧ ಛ௃ ϓϩμΫτͷ໨ࢦ͢΋ͷ͸Θ ͔Δ͕۩ମతʹͲ͏͍͏੒௕ ΛͨͲΔͷ͔͸Θ͔Βͳ͍ ͜Ε͔ΒͲΜͳ໰୊ʹऔΓ૊Ή ͷ͔ɺϓϩμΫτ͕Ͳ͏੒௕͠ ͍ͯ͘ͷ͔Λࣔ͢ ։ൃͷͨΊͷ۩ମతͰࡉ͔͍࿩ ͕ଟ͍ ڞ༗ൣғ શһʹਁಁ͍ͤͨ͞ ܦӦ૚ΛؚΉ޿͍ൣғͰڞ༗ ϓϩμΫτνʔϜ಺Ͱͷڞ༗
11. Case Study: ͳͥϩʔυϚοϓͳͷ͔
12. ϕʔλςετͷސ٬ௐࠪ݁Ռ͕Α͔ͬͨ • ߴ͍NPSͱϦϐʔτҙ޲ • ओͳωΨςΟϒϑΟʔυόοΫ΁ͷରॲํ๏͕໌֬ ͜ͷ݁ՌΛड͚ͯࣾ಺͔Β͸͜Μͳ੠͕ʜ ࠓͷ··Ͱ΋ຬ଍౓͕ߴ͍ͷ͔ͩΒ ΋͏ͦͷ··ग़ͦ͏ ͙͢ʹશࠃల։͢Δ΂͖ͩ
13. ࠓϝΠϯΞϓϦ ΁ͷ౷߹͸ةݥ ͗͢Δ ·ͨΞϓϦ͕૿ ͑Δ POC͕ऴΘͬͨ ͹͔Γ ళฮ͸ʁίʔϧ ηϯλʔ͸ʁ ϚΫυφϧυެࣜΞϓϦɺϚοΫσϦόϦʔɺKODOɺߋʹ΋͏ͻ ͱͭϞόΠϧΦʔμʔ͕૿͑Δͷ͔ʜެࣜΞϓϦʹ౷߹͍ͨ͠ʜ ͱ͸͍͑ࠓ͙͢ʹ˓ઍສͷMAUΛ࣋ͭϚΫυφϧυެࣜΞϓϦʹϞ όΠϧΦʔμʔͷػೳΛ௥Ճͨ͠ΒҰମԿ͕ى͜Δ͔Θ͔Βͳ͍ ର৅͕3ళฮ͚͔ͩͩΒ੒Γཱͭ͜ͱ͕ͨ͘͞Μ͋ͬͨͷʹɺ͜ͷ ··શࠃల։Ͱ͖Δͱ͸ࢥ͑ͳ͍ͳʜ ͋Εʁͦ΋ͦ΋͓٬༷ʹͱͬͯͷMVP͸ϕʔλͷ݁ՌͰఆٛͰ͖ͨ ͚Ͳɺ͜ΕͰళฮ΍ίʔϧηϯλʔ͸ΦϖϨʔγϣϯͰ͖ΔΜͩͬ ͚ʁ
14. ͦΕ·ͰͷࢿྉʹݱΕ͍ͯͳ͔ͬͨ՝୊ͷྫ ళฮγεςϜͱͷ࿈ܞͱΤϥʔϋϯυϦϯά ళฮͷϝχϡʔσʔλΛѻ͏ੑೳ ళฮ਺͕૿͑ΔʹͭΕͯॏཁ౓͕૿͢ػೳͷ௥Ճ ίʔϧηϯλʔΦϖϨʔγϣϯͱAdminը໘ ஫จ͕ूதͨ͠ࡍͷళฮΦϖϨʔγϣϯ
15. ஍Ҭ͝ͱͷల։ͱ problem roadmap ໊ݹ԰57ΤϦΞ ۝भɾ࢛ࠃ57ΤϦΞ ౦ژɾۙـ57ΤϦΞ Ҏ֎ͷΤϦΞ શࠃల։׬ྃ ళฮ਺Λ2ഒʹ૿΍͠ͳ͕ΒੑೳΛݕূ
16. ϙΠϯτ ϩʔυϚοϓͷऴண఺͕ ໌֬ʹܾ·͍ͬͯͨ • αʔϏε։࢝લ͔Βα ʔϏεऴ͕ܾྃ·ͬͯ ͍ͨ • αʔϏεऴྃ·Ͱʹඞ ཁͳ΋ͷ͸ʮϚΫυφ ϧυެࣜΞϓϦʹ௥Ճ ͢Δ΂͖ϞόΠϧΦʔ μʔػೳʯͷ.71 ܦӦऀʹݟͤΔ΂͖৘ใ ͷస׵ • ʮ͍ͭʯʮԿళฮʯ͔ Βʮ͓٬༷͔Β͸Ͳ͏ ݟ͑Δͷ͔ʯͱ͍͏ձ ࿩΁ͷγϑτ ҙࢥܾఆͷ৔ʹϩʔυϚ οϓ͕࢖ΘΕΔΑ͏ʹͳ ͬͨ • ڞ௨ݴޠͱͯ͠ͷϩʔ υϚοϓ • ͦͷ࣌ظʹղܾ͍ͨ͠ ՝୊ʹج͖ͮ։ൃҎ֎ ͷࢪࡦ͕ޠΒΕΔΑ͏ ʹͳͬͨ
17. Case Study: ؀ڥͷٸܹͳมԽ Image is for placement only. Photo should reflect content.
18. ୈճ֎৯࢈ۀߩݙ৆Λड৆ʢ֎৯ࣄۀࣾ෦໳ʣ ߩݙཧ༝ • ৽ͨͳੜ׆༷ࣜͷ֎৯ϞσϧΛϦʔυ ߩݙ֓ཁ • ࡢ೥݄̍ʹணखͨ͠ϞόΠϧΦʔμʔͷશళಋೖ ͕ࠓ೥݄̍ʹ׬ྃɻίϩφࣗॗΛܖػʹʮΩϟο γϡϨεɾ଴ͪ࣌ؒθϩɾେޱड஫ʯͷϞόΠϧ ΦʔμʔޮՌΛൃشɻಉ࣌ʹʮײછϦεΫճආʯ ͱʮ૥͝΋ΓಛधʯΛཱ྆ͤ͞ɺ৽͍͠ੜ׆༷ࣜ ʹ޲͚ͨʮू٬਺ݮɾ٬୯Ձ૿ɾച্͛૿ʯͷ֎ ৯ϞσϧΛࣔͨ͠ɻ·ͨࣗࣾศΛ͸͡Ίग़લؗ΍ ΢ʔόʔΠʔπͱఏܞͨ͠୐഑αʔϏεͷ׆༂΋ ໨ཱͬͨɻ
19. ͨ·ͨ·͏·͍ͬͨ͘͜ͱ ΪϦΪϦͷλΠϛϯάͰؒʹ߹ͬͨ • 1݄ʹϞόΠϧΦʔμʔͷશࠃల։͕ ׬͍ྃͯͨ͠ • 3݄ʹϞόΠϧΦʔμʔػೳ͕ϚΫ υφϧυެࣜΞϓϦʹ௥Ճ͞Ε͍ͯ ͨ ৽ͨͳχʔζʹϚονͨ͠ • Ϋϧʔͱͷձ࿩ͷػձ΍ళ಺଺ࡏ࣌ ؒΛݮΒ͢ • େਓ਺෼ͷ஫จΛ͢Δͷʹదͨ͠ํ ๏ ҰํͰ͜ͷۮવ͚ͩͰ৐Γӽ͑ΒΕΔΑ͏ͳঢ়گͰ͸ͳ͍ͱ͍͏ةػײ͸ڞ༗͞Ε͍ͯͨ
20. ؀ڥͷมԽͱϩʔυϚοϓ΁ͷӨڹ Deprioritized • ؀ڥͷมԽʹΑΓΧελϚʔ χʔζ͕ٸܹʹԼ͕ͬͨ΋ͷ • ྫʣΠϯό΢ϯυ޲͚ػೳɺ ళ಺ͷ௕࣌ؒ଺ࡏΛલఏͱ͠ ͨػೳ Added • લఏͷมԽʹରԠ͢ΔͨΊͷ ΋ͷ • ྫʣళฮӦۀܗଶͷมߋɺళ ฮӦۀ࣌ؒͷࡉ΍͔ͳมߋ Prioritized • ৽ͨʹੜ·ΕͨΧελϚʔχ ʔζΛຬͨ͢෭࣍తޮՌ͕͋ Δ΋ͷ • ྫʣີ΍઀৮Λආ͚Δػೳ
21. ίϩφରࡦΛؤுΔ ίϩφରࡦʹ࢖ͬͯ͘ΕΔ͓ ٬༷͕ଟ͍ɻ͜Ε͸νϟϯε ͔ͩΒίϩφରࡦͷͨΊͷػ ೳΛͲΜͲΜ௥Ճ͠Α͏ʂ Ձ஋ͷݟ௚͠ ͓٬༷ͷٻΊΔ΋ͷ͕มԽ͠ ͨɻࠓޙ΋ͦͷ܏޲͸ଓͩ͘ Ζ͏͔ΒɺͲΜͳՁ஋Λఏڙ ͢Ε͹Α͍͔Λ৽͍͠ج४Ͱ ߟ͑௚ͯ͠ΈΑ͏ɻ
22. ϚΫυφϧυެࣜΞϓϦ͕ϞόΠϧΦʔμʔͰ࣮ݱ͍ͨ͜͠ͱ For customers: ࣗ෼ͷखʹ ઐ༻Ϩδ For restaurants: ߦྻͷͰ͖ͳ͍ ൟ੝ళ
23. ϙΠϯτ ͨ·ͨ·ϓϩμΫτ͕׆ ༂Ͱ͖Δ؀ڥʹ͋ͬͨ • ೔ʑ΍͖ͬͯͨ͜ͱͷ ੵΈॏͶ͕݁ہ͜͜Ͱ ໾ཱͬͨ • ৽ͨͳχʔζΛ஗Εͣ ʹΩϟονͰ͖ͨ ϩʔυϚοϓΛม͑Δܾ அ͕Ͱ͖Δ؀ڥͩͬͨ • ʮ͓٬༷ͷͨΊʹʯͱ ͍͏ڞ௨ͷՁ஋؍͕࠷ ༏ઌ͞Εͨ • ͍ͭऩଋ͢Δ͔୭ʹ΋ Θ͔Βͳ͍ ϓϩμΫτͷϏδϣϯ΍ Ձ஋ʹԊͬͯҙࢥܾఆ͕ ߦΘΕͨ • ͜ͷϓϩμΫτͷՁ஋ ͕ίϩφରࡦͰ͸ͳ͍ ͜ͱ͕ࣾ಺Ͱ΋ཧղ͞ Ε͍ͯͨ
24. ·ͱΊ ࠓ೔ϩʔυϚοϓʹ͍ͭͯ఻͔͑ͨͬͨ͜ͱ • ϩʔυϚοϓ͸ະདྷΛޠΔڞ௨ݴޠͱͯ͠໾ʹཱͭ • ൒าઌͷະདྷ͸Ͳ͏ͳ͍ͬͯΔ͔Λৗʹߟ͑ͯϩʔυϚοϓΛͭ͘Δ͜ͱ͕ϓ ϩμΫτͷະདྷΛͭ͘Δ͜ͱʹͭͳ͕Δ • ϓϩμΫτͷ͕࣠ͿΕͳ͚Ε͹ϩʔυϚοϓ͸ࢥ͍੾Γม͍͍͑ͯ
25. Thank you