an acronym created by Google in its Search Quality Guidelines and is used throughout that document as the criteria evaluators use to assess the quality and credibility of content.” - Jedi Master, Lily Ray
hold, click through rates are inevitably going down and SERP real estate is becoming more precious. In tandem, content is getting scaled by AI and so quality not quantity will be the key differentiator.
expert or enthusiast who demonstrably knows the topic well? 01 Does your content clearly demonstrate a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? 02
expert or enthusiast who demonstrably knows the topic well? 01 Does your content clearly demonstrate a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? 02 Add a "productive perspective" to your article. It's crucial to establish your expertise and enthusiasm on the topic by sharing a relevant professional anecdote that's unique/personal.
expert or enthusiast who demonstrably knows the topic well? 01 Does your content clearly demonstrate a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? 02 Add real-life examples of us demo-ing the product(s) mentioned in this webpage. Include annotated screenshots of said demo when possible. Add a "productive perspective" to your article. It's crucial to establish your expertise and enthusiasm on the topic by sharing a relevant professional anecdote that's unique/personal.
process involves reorganizing existing content into strategic topic clusters, each centered around a comprehensive pillar page. • It may also include pruning content that is outdated, irrelevant, or potentially harmful to your site’s reputation.
Mapping your entire team—including writers, editors, freelancers, and SEOs—to specific topic clusters ensures that each content piece is backed by relevant expertise.
Unique Author Insights: Infuse content with personal experiences and expertise to demonstrate firsthand knowledge and create value for readers. • Writing in First Person: Engage readers by writing in a first-person voice, actively showing how you’ve tackled and solved the topic at hand. • Demo-ing Products and Tools: Show readers how products, software, and tools work through real-life demos, providing hands-on insights.
Content • Analyze Content Gaps & Identify Trending Topics: Compare discussions in relevant Reddit subforums with your site's content to find gaps and discover trending topics for first-person narratives and real-life experiences. Reddit Data Mining for First-Person Content
“vs” keywords to establish your brand’s authority by offering transparent comparisons with competitors, which also attracts users who are typically closer to making a purchase decision Reddit Data Mining for First-Person Content
Like Glimpse for Survey Efficiency: Leverage Glimpse and similar tools to scale surveys effectively. This includes using shorter surveys for quick insights and running longer surveys to support multiple content pieces. • Collaborate with Email and Social Teams: Streamline the collection of valuable insights through CRM and social channels by gathering incentivized and anonymous feedback.
Posts: Secure guest post opportunities on reputable industry websites to showcase your experts and writers, boosting their authority and reach. • Facilitate Expert Interviews: Arrange interviews with your experts to highlight their knowledge and increase their influence in relevant fields. • Produce Short-Form Videos: Collaborate with video teams to create engaging short-form content featuring your experts, enhancing their visibility and engagement on platforms like YouTube.
create value for readers • Wrote in the first-person, using a Productive Perspective throughout Truncate • Focused on quality > quantity • Trimmed list of Website Builders from 17 down to 7 Demo • Added demos of the onboarding workflows and features of each Website Builder
(BIR) is a monthly deliverable that includes optimization and new content instructions. It's crucial to content creation at HubSpot, generating over 90% of content, and it served as the testing ground for phase 2 of the E-E-A-T-ification experiment
Website Builders' piece to establish a benchmark for evaluating the October BIR URLs that received E-E-A-T treatment. By month two, ‘Free Website Builders’ had sustained a 100.45% traffic increase post-publication.
success as a 40% traffic increase (or higher) by month two. For context, content optimized without E-E-A-T treatment during this period showed only a 15% increase in month 2 (on average).
increase by month 2 post-optimization. 10% Saw a 40%+ traffic increase by month 2 post-optimization. 13% Outperformed non-EEAT-ified posts in month 2, with a 15%+ increase.
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