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Into the Great Unknown - MozCon

Into the Great Unknown - MozCon

In this deck that I delivered at MozCon on July 11, 2022 I took the audience on a three pronged deep dive into topic clustering, innovation work at https://branch.tools / SEO toolbuilding and how to get ahead working in digital.

I shared all kinds of free SEO tools that I built, as well as a cool observablehq tool to look at the output of a set of topic clusters that I built with a combination of Google Trends, Google Sheets, DataForSEO, Semrush API and Google Cloud Functions.

Noah Learner

August 02, 2022
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Transcript

  1. noahlearner #MozCon branch.tools Wikipedia makes up over 67% of the

    sources for tracked Knowledge Panels. - Kalicube Pro.
  2. noahlearner #MozCon branch.tools 1. Enter query 2. Edit geo region

    to state. 3. Download Related topics + Related queries CSVs
  3. noahlearner #MozCon branch.tools 1. Enter query 2. Edit geo region

    to state. 3. Download Related topics + Related queries CSVs 4. Add the terms to our Google Sheet.
  4. noahlearner #MozCon branch.tools Steps - Get data - Remove irrelevant

    terms - Enrich with keyword metrics (via API)
  5. noahlearner #MozCon branch.tools Steps - Get data - Remove irrelevant

    terms - Enrich with keyword metrics (via API) - Get More Data
  6. noahlearner #MozCon branch.tools 1. Enter query 2. Look at data

    3. Add keyword ideas as ad groups 4. Download campaign
  7. noahlearner #MozCon branch.tools 1. Enter query 2. Look at data

    3. Add keyword ideas as ad groups 4. Download campaign 5. Use it to guide SEO topics.
  8. noahlearner #MozCon branch.tools Target topics that: - align to client

    goals - have high search volume - have conversion intent
  9. noahlearner #MozCon branch.tools Target topics that: - align to client

    goals - have high search volume - have conversion intent - and we can rank for.
  10. noahlearner #MozCon branch.tools Target topics that: - align to client

    goals - have high search volume - have conversion intent - and we can rank for.