Upgrade to Pro — share decks privately, control downloads, hide ads and more …

BrightonSEO San Diego 2024 - Griffin Roer - Int...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Griffin Roer Griffin Roer
November 08, 2024
170
2

BrightonSEO San Diego 2024 - Griffin Roer - Internal linking: SEO's most overlooked tactic

Avatar for Griffin Roer

Griffin Roer

November 08, 2024

Featured

See All Featured
The Hidden Cost of Media on the Web [PixelPalooza 2025]
Avatar for Tammy Everts tammyeverts
2
260
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
Avatar for Helen Beal helenjbeal
1
160
Performance Is Good for Brains [We Love Speed 2024]
Avatar for Tammy Everts tammyeverts
12
1.6k
Leo the Paperboy
Avatar for Maya Tellez mayatellez
7
1.6k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
10
1.1k
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
Avatar for Sophie Logan marketingsoph
0
120
How to Think Like a Performance Engineer
Avatar for Harry Roberts csswizardry
28
2.5k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
Avatar for Joe Casabona jcasabona
34
2.7k
How to train your dragon (web standard)
Avatar for Monica Dinculescu notwaldorf
97
6.6k
Collaborative Software Design: How to facilitate domain modelling decisions
Avatar for Kenny Baas-Schwegler baasie
0
190
Public Speaking Without Barfing On Your Shoes - THAT 2023
Avatar for David Neal reverentgeek
1
370
Tips & Tricks on How to Get Your First Job In Tech
Avatar for Honza Javorek honzajavorek
1
480

Transcript

  1. Internal linking: SEO's most overlooked tactic Griffin Roer Uproer Speakerdeck.com/griffinroer

    @_uproer

  2. 2 In SEO, there are a lot of levers we

    can pull.

  3. 3 In SEO, there are a lot of levers we

    can pull. You may be focused here.

  4. 4 In SEO, there are a lot of levers we

    can pull. When the root cause is up here.

  5. 5 And, it’s easy to catch “shiny object syndrome.”

  6. 6 You’re overlooking the cause of underperformance.

  7. 7 Sneaky Issues Tools & Tactics Diagnosis

  8. 8 Sneaky Issues Tools & Tactics Diagnosis

  9. 9 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot

  10. 10 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot

  11. 11 Check your indexing rate.

  12. 12 Analyze your raw HTML • Main nav links •

    Footer nav links • Faceted nav links • Canonical links • Pagination links • Breadcrumb links • In-content links

  13. 13 Verify links are in the raw HTML View Rendered

    Source extension for Chrome

  14. 14 Sneaky Issues Tools & Tactics Diagnosis

  15. 15 Links aren’t fully crawlable.

  16. 16 Links aren’t fully crawlable. ?

  17. 17 Links aren’t fully crawlable. No <a href /> links

    in raw HTML Injected via JavaScript

  18. 18 Links aren’t fully crawlable.

  19. 19 You have too few inlinks. = 38% indexing rate

  20. 20 You have too few inlinks. Before:

  21. 21 You have too few inlinks. Before: After:

  22. 22 You have too few inlinks. = 38% indexing rate

    tinyurl.com/more-inlinks

  23. 23 Sneaky Issues Tools & Tactics Diagnosis

  24. 24 Create an HTML sitemap.

  25. 25 Build strong secondary navs.

  26. 26 Link from high-authority pages.

  27. 27 Implement SSR or SSG CSR 👎 SSR 👍 SSG

    💪 Links are JavaScript -rendered Links are served in HTML Links are served in pre-built HTML

  28. 28 How to detect SSR or SSG Wappalyzer extension for

    Chrome

  29. 29 Automate internal linking.

  30. 30 Or, DIY it (for the code- comfortable) Screaming Frog

    + Open AI + Google Colab

  31. 31 Don’t treat symptoms, fix the root cause.

  32. 32 Connect with me linkedin.com/in/cgriffinroerjr/ [email protected] Connect with Uproer uproer.com

    linkedin.com/company/uproer/