Upgrade to PRO for Only $50/Year—Limited-Time Offer! 🔥

BrightonSEO San Diego 2024 - Griffin Roer - Int...

Avatar for Griffin Roer Griffin Roer
November 08, 2024
2
170

BrightonSEO San Diego 2024 - Griffin Roer - Internal linking: SEO's most overlooked tactic

Avatar for Griffin Roer

Griffin Roer

November 08, 2024
Tweet

Featured

See All Featured
Thoughts on Productivity
Avatar for Jon Yablonski jonyablonski
73
5k
Marketing Yourself as an Engineer | Alaka | Gurzu
Avatar for Gurzu gurzu
0
91
Design in an AI World
Avatar for tapps tapps
0
100
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
Avatar for Kevin Liebholz kevinliebholz
37
6.2k
Jess Joyce - The Pitfalls of Following Frameworks
Avatar for Tech SEO Connect techseoconnect
PRO
1
31
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
17k
Bash Introduction
Avatar for André Augusto Costa Santos 62gerente
615
210k
Getting science done with accelerated Python computing platforms
Avatar for Jacob Tomlinson jacobtomlinson
0
79
The Anti-SEO Checklist Checklist. Pubcon Cyber Week
Avatar for Ryan Jones ryanjones
0
28
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
162
23k
A better future with KSS
Avatar for Kyle Neath kneath
240
18k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.6k

Transcript

  1. Internal linking: SEO's most overlooked tactic Griffin Roer Uproer Speakerdeck.com/griffinroer

    @_uproer

  2. 2 In SEO, there are a lot of levers we

    can pull.

  3. 3 In SEO, there are a lot of levers we

    can pull. You may be focused here.

  4. 4 In SEO, there are a lot of levers we

    can pull. When the root cause is up here.

  5. 5 And, it’s easy to catch “shiny object syndrome.”

  6. 6 You’re overlooking the cause of underperformance.

  7. 7 Sneaky Issues Tools & Tactics Diagnosis

  8. 8 Sneaky Issues Tools & Tactics Diagnosis

  9. 9 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot

  10. 10 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot

  11. 11 Check your indexing rate.

  12. 12 Analyze your raw HTML • Main nav links •

    Footer nav links • Faceted nav links • Canonical links • Pagination links • Breadcrumb links • In-content links

  13. 13 Verify links are in the raw HTML View Rendered

    Source extension for Chrome

  14. 14 Sneaky Issues Tools & Tactics Diagnosis

  15. 15 Links aren’t fully crawlable.

  16. 16 Links aren’t fully crawlable. ?

  17. 17 Links aren’t fully crawlable. No <a href /> links

    in raw HTML Injected via JavaScript

  18. 18 Links aren’t fully crawlable.

  19. 19 You have too few inlinks. = 38% indexing rate

  20. 20 You have too few inlinks. Before:

  21. 21 You have too few inlinks. Before: After:

  22. 22 You have too few inlinks. = 38% indexing rate

    tinyurl.com/more-inlinks

  23. 23 Sneaky Issues Tools & Tactics Diagnosis

  24. 24 Create an HTML sitemap.

  25. 25 Build strong secondary navs.

  26. 26 Link from high-authority pages.

  27. 27 Implement SSR or SSG CSR đź‘Ž SSR đź‘Ť SSG

    đź’Ş Links are JavaScript -rendered Links are served in HTML Links are served in pre-built HTML

  28. 28 How to detect SSR or SSG Wappalyzer extension for

    Chrome

  29. 29 Automate internal linking.

  30. 30 Or, DIY it (for the code- comfortable) Screaming Frog

    + Open AI + Google Colab

  31. 31 Don’t treat symptoms, fix the root cause.

  32. 32 Connect with me linkedin.com/in/cgriffinroerjr/ [email protected] Connect with Uproer uproer.com

    linkedin.com/company/uproer/