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November 08, 2024
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BrightonSEO San Diego 2024 - Griffin Roer - Internal linking: SEO's most overlooked tactic

Avatar for Griffin Roer

Griffin Roer

November 08, 2024

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Transcript

  1. Internal linking: SEO's most overlooked tactic Griffin Roer Uproer Speakerdeck.com/griffinroer

    @_uproer

  2. 2 In SEO, there are a lot of levers we

    can pull.

  3. 3 In SEO, there are a lot of levers we

    can pull. You may be focused here.

  4. 4 In SEO, there are a lot of levers we

    can pull. When the root cause is up here.

  5. 5 And, it’s easy to catch “shiny object syndrome.”

  6. 6 You’re overlooking the cause of underperformance.

  7. 7 Sneaky Issues Tools & Tactics Diagnosis

  8. 8 Sneaky Issues Tools & Tactics Diagnosis

  9. 9 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot

  10. 10 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot

  11. 11 Check your indexing rate.

  12. 12 Analyze your raw HTML • Main nav links •

    Footer nav links • Faceted nav links • Canonical links • Pagination links • Breadcrumb links • In-content links

  13. 13 Verify links are in the raw HTML View Rendered

    Source extension for Chrome

  14. 14 Sneaky Issues Tools & Tactics Diagnosis

  15. 15 Links aren’t fully crawlable.

  16. 16 Links aren’t fully crawlable. ?

  17. 17 Links aren’t fully crawlable. No <a href /> links

    in raw HTML Injected via JavaScript

  18. 18 Links aren’t fully crawlable.

  19. 19 You have too few inlinks. = 38% indexing rate

  20. 20 You have too few inlinks. Before:

  21. 21 You have too few inlinks. Before: After:

  22. 22 You have too few inlinks. = 38% indexing rate

    tinyurl.com/more-inlinks

  23. 23 Sneaky Issues Tools & Tactics Diagnosis

  24. 24 Create an HTML sitemap.

  25. 25 Build strong secondary navs.

  26. 26 Link from high-authority pages.

  27. 27 Implement SSR or SSG CSR 👎 SSR 👍 SSG

    💪 Links are JavaScript -rendered Links are served in HTML Links are served in pre-built HTML

  28. 28 How to detect SSR or SSG Wappalyzer extension for

    Chrome

  29. 29 Automate internal linking.

  30. 30 Or, DIY it (for the code- comfortable) Screaming Frog

    + Open AI + Google Colab

  31. 31 Don’t treat symptoms, fix the root cause.

  32. 32 Connect with me linkedin.com/in/cgriffinroerjr/ [email protected] Connect with Uproer uproer.com

    linkedin.com/company/uproer/