BrightonSEO San Diego 2024 - Griffin Roer - Internal linking: SEO's most overlooked tactic

Transcript

1. Internal linking: SEO's most overlooked tactic Griffin Roer Uproer Speakerdeck.com/griffinroer @_uproer
2. 2 In SEO, there are a lot of levers we can pull.
3. 3 In SEO, there are a lot of levers we can pull. You may be focused here.
4. 4 In SEO, there are a lot of levers we can pull. When the root cause is up here.
5. 5 And, it’s easy to catch “shiny object syndrome.”
6. 6 You’re overlooking the cause of underperformance.
7. 7 Sneaky Issues Tools & Tactics Diagnosis
8. 8 Sneaky Issues Tools & Tactics Diagnosis
9. 9 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot
10. 10 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot
11. 11 Check your indexing rate.
12. 12 Analyze your raw HTML • Main nav links • Footer nav links • Faceted nav links • Canonical links • Pagination links • Breadcrumb links • In-content links
13. 13 Verify links are in the raw HTML View Rendered Source extension for Chrome
14. 14 Sneaky Issues Tools & Tactics Diagnosis
15. 15 Links aren’t fully crawlable.
16. 16 Links aren’t fully crawlable. ?
17. 17 Links aren’t fully crawlable. No <a href /> links in raw HTML Injected via JavaScript
18. 18 Links aren’t fully crawlable.
19. 19 You have too few inlinks. = 38% indexing rate
20. 20 You have too few inlinks. Before:
21. 21 You have too few inlinks. Before: After:
22. 22 You have too few inlinks. = 38% indexing rate tinyurl.com/more-inlinks
23. 23 Sneaky Issues Tools & Tactics Diagnosis
24. 24 Create an HTML sitemap.
25. 25 Build strong secondary navs.
26. 26 Link from high-authority pages.
27. 27 Implement SSR or SSG CSR 👎 SSR 👍 SSG 💪 Links are JavaScript -rendered Links are served in HTML Links are served in pre-built HTML
28. 28 How to detect SSR or SSG Wappalyzer extension for Chrome
29. 29 Automate internal linking.
30. 30 Or, DIY it (for the code- comfortable) Screaming Frog + Open AI + Google Colab
31. 31 Don’t treat symptoms, fix the root cause.
32. 32 Connect with me linkedin.com/in/cgriffinroerjr/ griffin@uproer.com Connect with Uproer uproer.com linkedin.com/company/uproer/