Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
BrightonSEO San Diego 2024 - Griffin Roer - Int...
Search
Griffin Roer
November 08, 2024
2
160
BrightonSEO San Diego 2024 - Griffin Roer - Internal linking: SEO's most overlooked tactic
Griffin Roer
November 08, 2024
Tweet
Share
Featured
See All Featured
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
331
22k
Building Flexible Design Systems
yeseniaperezcruz
328
39k
The Language of Interfaces
destraynor
158
25k
Why You Should Never Use an ORM
jnunemaker
PRO
56
9.4k
BBQ
matthewcrist
89
9.7k
Designing Experiences People Love
moore
142
24k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
Navigating Team Friction
lara
187
15k
Intergalactic Javascript Robots from Outer Space
tanoku
271
27k
Embracing the Ebb and Flow
colly
86
4.7k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
29
9.5k
The Pragmatic Product Professional
lauravandoore
35
6.7k
Transcript
Internal linking: SEO's most overlooked tactic Griffin Roer Uproer Speakerdeck.com/griffinroer
@_uproer
2 In SEO, there are a lot of levers we
can pull.
3 In SEO, there are a lot of levers we
can pull. You may be focused here.
4 In SEO, there are a lot of levers we
can pull. When the root cause is up here.
5 And, it’s easy to catch “shiny object syndrome.”
6 You’re overlooking the cause of underperformance.
7 Sneaky Issues Tools & Tactics Diagnosis
8 Sneaky Issues Tools & Tactics Diagnosis
9 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot
10 Run a “Mimic Googlebot” crawl. tinyurl.com/mimic-googlebot
11 Check your indexing rate.
12 Analyze your raw HTML • Main nav links •
Footer nav links • Faceted nav links • Canonical links • Pagination links • Breadcrumb links • In-content links
13 Verify links are in the raw HTML View Rendered
Source extension for Chrome
14 Sneaky Issues Tools & Tactics Diagnosis
15 Links aren’t fully crawlable.
16 Links aren’t fully crawlable. ?
17 Links aren’t fully crawlable. No <a href /> links
in raw HTML Injected via JavaScript
18 Links aren’t fully crawlable.
19 You have too few inlinks. = 38% indexing rate
20 You have too few inlinks. Before:
21 You have too few inlinks. Before: After:
22 You have too few inlinks. = 38% indexing rate
tinyurl.com/more-inlinks
23 Sneaky Issues Tools & Tactics Diagnosis
24 Create an HTML sitemap.
25 Build strong secondary navs.
26 Link from high-authority pages.
27 Implement SSR or SSG CSR 👎 SSR 👍 SSG
💪 Links are JavaScript -rendered Links are served in HTML Links are served in pre-built HTML
28 How to detect SSR or SSG Wappalyzer extension for
Chrome
29 Automate internal linking.
30 Or, DIY it (for the code- comfortable) Screaming Frog
+ Open AI + Google Colab
31 Don’t treat symptoms, fix the root cause.
32 Connect with me linkedin.com/in/cgriffinroerjr/
[email protected]
Connect with Uproer uproer.com
linkedin.com/company/uproer/