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Outsource Everything - Building Startups the Cl...

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Avatar for Yan Pritzker Yan Pritzker
October 03, 2014
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160

Outsource Everything - Building Startups the Cloudy Way

Avatar for Yan Pritzker

Yan Pritzker

October 03, 2014
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Transcript

  1. Outsource Everything Yan Pritzker @skwp CTO, reverb.com

  2. None
  3. None

  4. What does it take to build a marketplace?

  5. Listings

  6. Image Processing

  7. Negotiations

  8. Checkout

  9. Search

  10. Auctions

  11. Curation

  12. Analytics & Segmentation

  13. Watch Lists

  14. Seller Workflows

  15. Fraud Detection

  16. Inventory

  17. Price Guide

  18. 
 Mailing Lists

  19. How many 
 developers did it take?

  20. 2

  21. 2.5

  22. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide

    Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards

  23. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide

    Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide

  24. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide

    Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards

  25. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide

  26. Outsource Everything

  27. Except Core Competency

  28. None
  29. None

  30. No CPU or developer
 time spent resizing images CDN makes

    it fast Scale to any size or format

  31. Place Order Fraud Queue Approved Human Intervention

  32. Powerful fraud detection engine Leverage data from other marketplaces $0.01

    per transaction. Seriously. Discover interconnected fraud rings.

  33. Events Analytics Queue

  34. Behavioral Emails Everyone does 
 customer service Behavioral Analytics Validate

    assumptions

  35. Vendor Lock-In?

  36. HTTP / JSON

  37. HTTP / JSON Look for simple APIs 
 that can

    be mimicked

  38. Backup Look for portable data and built-in backups

  39. Build layers of abstraction Analytics Queue

  40. Build layers of abstraction Analytics Queue

  41. None