Outsource Everything - Building Startups the Cloudy Way

Transcript

1. Outsource Everything Yan Pritzker @skwp CTO, reverb.com
4. What does it take to build a marketplace?
5. Listings
6. Image Processing
7. Negotiations
8. Checkout
9. Search
10. Auctions
11. Curation
12. Analytics & Segmentation
13. Watch Lists
14. Seller Workflows
15. Fraud Detection
16. Inventory
17. Price Guide
18. 
 Mailing Lists
19. How many 
 developers did it take?
21. 2.5
22. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards
23. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide
24. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards
25. Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide
26. Outsource Everything
27. Except Core Competency
30. No CPU or developer
 time spent resizing images CDN makes it fast Scale to any size or format
31. Place Order Fraud Queue Approved Human Intervention
32. Powerful fraud detection engine Leverage data from other marketplaces $0.01 per transaction. Seriously. Discover interconnected fraud rings.
33. Events Analytics Queue
34. Behavioral Emails Everyone does 
 customer service Behavioral Analytics Validate assumptions
35. Vendor Lock-In?
36. HTTP / JSON
37. HTTP / JSON Look for simple APIs 
 that can be mimicked
38. Backup Look for portable data and built-in backups
39. Build layers of abstraction Analytics Queue
40. Build layers of abstraction Analytics Queue