SEO Masterclass for copywriters

Learn the basics of SEO and how you can apply it to copywriting, including some SEO tool recommendations.

Transcript

1. SEO Masterclass for copywriters Silvia Martin
2. SEO Masterclass - What we are going to cover Introduction - Bio What is SEO? How can SEO help copywriters? How to learn more SEO? Q&A
3. About me Silvia Martin ➔ Independent SEO Consultant and the founder of Trebole ➔ I have 10 years of SEO experience ➔ Career change ➔ Based in London, UK. ➔ Working remotely with international companies.
4. Introduction to SEO What is SEO? ◦ Definition: Search Engine Optimization (SEO) is the process of optimizing websites to improve its visibility and ranking on search engine results pages (SERPs). ◦ Importance: Higher rankings lead to increased traffic, brand awareness, and revenue.
5. Main 3 pillars of SEO
6. What is Technical SEO?
7. Technical SEO Understand how search works Understand how websites work Master Technical SEO basic concepts Main Tools: Search Console, Google dev tools, Crawlers, log files analysers Identify and fix Tech SEO issues and improve organic performance
8. Understand how search works
9. What is an algorithm
11. Some big algorithm updates
12. Tech SEO resources https://www.google.com/search/ howsearchworks/crawling-index ing https://ahrefs.com/blog/how-do -search-engines-work/ https://developer.mozilla.org/en -US/docs/Learn/Getting_started _with_the_web https://www.youtube.com/watch ?v=uZIss74uUmc (video about all stages Googlebot goes through before it ranks pages)
13. Off-Page SEO Off-page SEO includes activities done outside of a website in an effort to increase the site’s search engine rankings
14. Off-Page SEO Importance of backlinks from authoritative sources Domain Authority Mentions Social media
16. Off-page SEO resources https://www.wix.com/seo/learn /resource/backlinks-101 https://backlinko.com/off-pag e-seo-guide
17. On-page SEO Is the process of optimizing website pages to improve their search rankings
18. On-page SEO resources https://www.semrush.com/blog/on -page-seo-checklist/ https://blog.hubspot.com/marketin g/how-to-do-keyword-research-ht
19. Why SEO Matters for Copywriters • Role of Copywriters in SEO: ◦ Crafting content that is both engaging and optimized. • Impact on Visibility: ◦ Well-optimised content could reach a wider audience.
20. What is SEO copywriting SEO copywriting is writing content that Google can understand. And, at the same time, that content needs to be the type of content that people want to read, link to and share.
21. SEO Basics for Copywriters • Keywords research and content optimisation • Meta Descriptions: ◦ Crafting compelling meta descriptions, including main keyword.
22. SEO Basics for Copywriters Headings: ◦ Using H1, H2, H3 tags appropriately. Content Quality: ◦ Writing high-quality, original content that provides value.
23. SEO tips for copywriters • Tip 1: Write for Humans First, Search Engines Second ◦ Focus on readability and user experience. • Tip 2: Do keyword research and use Long-Tail Keywords • Tip 3: Optimize Images and Media ◦ Using alt text and descriptive filenames.
24. SEO tips for copywriters • Tip 4: Create Engaging Titles ◦ Crafting compelling and SEO-friendly headlines. • Tip 5: Internal and External Linking ◦ Linking to relevant internal pages and authoritative external sources.
25. Practical tip for copywriters Use the search command site: to look for internal linking opportunities site:www.addyourwebsite.com keyword Find more about search operators and commands: https://www.searchenginejournal.com/google-search-operators-com mands/215331/
28. SEO Tools for Copywriters • Keyword Research Tools: ◦ Ahrefs (https://ahrefs.com/) ◦ Semrush (https://www.semrush.com/) ◦ SEranking (https://seranking.com/) ◦ Answer the public (https://answerthepublic.com /) ◦ Also Asked (https://alsoasked.com/)
29. SEO Tools for Copywriters Semrush https://www.semrush.com/
31. SEO Tools for Copywriters Answer the public https://answerthepublic.com/
35. SEO Tools for Copywriters Also Asked https://alsoasked.com/
38. SEO Tools for Copywriters Content Optimization Tools: ◦ Yoast SEO (for WordPress) Performance Monitoring Tools: ◦ Google Analytics ◦ Google Search Console
39. List of Resources to Learn More About SEO Books: • "The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola Online Courses: • Moz SEO Training • learningseo.io (curation of free resources) • semrush academy (https://www.semrush.com/aca demy/courses/seo/)
40. List of Resources to Learn More About SEO Websites and Blogs: • https://digitalmarketinginsti tute.com/blog/what-is-seo • Moz Blog - https://moz.com/blog • Search Engine Land - https://searchengineland.co m/library/seo/content • Backlinko - https://backlinko.com/seo-c opywriting
41. Thank you! Now we are ready for the Q&A! Silvia Martin - https://www.linkedin.com/in/martinsilvia/