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Balancing Empowerment & Direction

Balancing Empowerment & Direction

It’s critical to be transparent about what you expect of your teammates, and what they can expect of you. In this talk, Lara Hogan talks about how to balance being empowering and being directive as a leader, and how to know when to switch up your approach. She covers:

- Tactical strategies for giving strong direction (without being a jerk)
- A deeper understanding of the risks and tradeoffs of being too empowering, and too directive
- Practice choosing empowerment or directive skills in different contexts
- A template for framing difficult conversations

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Lara Hogan

May 16, 2025
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Transcript

  1. The business had become the bad guy. “marching orders don’t

    leave room for empathy or empowerment.”
  2. The role changed back to what it always had been.

    (we had just never talked about it)
  3. Options STICK WITH EMPATHY AND EMPOWERMENT TOOLS SWING TO 100%

    MARCHING ORDERS-TYPE LEADERSHIP ZONE OUT AND LET THE WAVES WASH OVER YOU FIND A BALANCE/SWAP THE TOOLS BASED ON THE CONTEXT A. B. C. D.
  4. Identify the who/what/when/how. Couple it with your “why.” STOP ASKING

    “WHAT IF”, START MAKING DECISIONS MAKING FORWARD PROGRESS → DELIVERING ON BUSINESS NEEDS
  5. IT’S CRITICAL THAT WE START MAKING PROGRESS ON THIS PROJECT.

    I NEED YOU TO STOP ASKING “WHAT IF”S, AND START MAKING DECISIONS, SO THAT WE CAN DELIVER . START MAKING PROGRESS STOP START DELIVER
  6. I NEED YOU TO STOP ASKING “WHAT IF”S, AND START

    MAKING DECISIONS, SO THAT WE CAN DELIVER . STOP START IT’S CRITICAL THAT WE START MAKING PROGRESS ON THIS PROJECT. START MAKING PROGRESS DELIVER
  7. Acknowledge concerns. Stay forward-facing. LET’S DECIDE WHAT FIRES WE ARE

    GOING TO LET BURN. I KNOW YOU’RE CONCERNED WE WILL MISS SOMETHING BIG.
  8. Empowerment Direction Coaching teammates to connect their own dots Sponsoring

    teammates for visible/stretch assignments Group brainstorming to create roadmaps Choosing project deadlines Scheduling oncall rotations Assigning work to each teammate Writing job descriptions
  9. Empowerment Direction Good when: • People crave clarity • When

    someone’s new to the team/company • There’s big risks afoot • There’s urgency Good when: • Gathering buy-in • You need more creative ideas • Teammates are developing new skills/career growth • There’s lots of time
  10. Your teammate has come to you with a competing job

    offer at 2x their current salary. 3
  11. When a new request comes in for your team, no

    one jumps in to triage or address it. 5
  12. Your approach will be informed by: • the team’s context,

    • the needs of your individual teammates, • who you are as a leader, and • what the organization needs.