Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Design, systems, people - World Usability Day P...
Search
Andy Lobban
November 17, 2018
Design
2
1k
Design, systems, people - World Usability Day Poznań 2018
World Usability Day Poznań 2018
Andy Lobban
November 17, 2018
Tweet
Share
Other Decks in Design
See All in Design
コムデマネージャーがプロダクトデザインに挑戦した。むずかしくて楽しかった。
payatsusan213
0
180
デザインを信じていますか
sekiguchiy
1
840
第4回関東Kaggler会LT HCD-Net人間中心設計スペシャリストが語るNotebookメダルの取り方
utm529f
0
1.8k
【MIXI MEETUP!ー TECH & DESIGN DAYー】新たなSNS「mixi2」の “0→1”開発の舞台裏:デザイナーが語るプロダクト誕生秘話
mixi_design
PRO
0
190
図じゃなく言語で描く - Common Ground for Design AI Operations.
kazukiikeda
1
620
株式会社ログラス - 会社説明資料【デザイナー】/ Loglass Designer
loglass2019
1
6.8k
デザイナーがAIを使い倒して爆速プロダクト開発!社内ハッカソンでの取り組み紹介
abokadotyann
9
2.9k
組織はみんなでつくる。デザイナーが仕掛ける急拡大する組織のカルチャーづくり
mkasumi
0
1.1k
AIでデザインをつくる:基礎編
kenichiota0711
1
800
TUNAG BOOK 2024
stmn
PRO
0
1.3k
Crisp Code inc.|ブランドガイドライン - Brand guidelines
so_kotani
1
290
デザインエンジニアの延長にデザインマネージャーとしての可能性を探る
takanorip
0
870
Featured
See All Featured
A Tale of Four Properties
chriscoyier
162
24k
Winning Ecommerce Organic Search in an AI Era - #searchnstuff2025
aleyda
0
1.8k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
38
2.7k
SEOcharity - Dark patterns in SEO and UX: How to avoid them and build a more ethical web
sarafernandez
0
110
Six Lessons from altMBA
skipperchong
29
4.1k
Large-scale JavaScript Application Architecture
addyosmani
515
110k
コードの90%をAIが書く世界で何が待っているのか / What awaits us in a world where 90% of the code is written by AI
rkaga
58
41k
Making Projects Easy
brettharned
120
6.5k
The AI Search Optimization Roadmap by Aleyda Solis
aleyda
1
5.1k
Gemini Prompt Engineering: Practical Techniques for Tangible AI Outcomes
mfonobong
2
260
Self-Hosted WebAssembly Runtime for Runtime-Neutral Checkpoint/Restore in Edge–Cloud Continuum
chikuwait
0
290
Speed Design
sergeychernyshev
33
1.5k
Transcript
@andylobban Design, systems, people Andy Lobban Head of UX and
Design at FanDuel lobban.org
@andylobban
@andylobban
@andylobban
@andylobban @andylobban
@andylobban @andylobban
@andylobban Los Angeles New York Glasgow Edinburgh
@andylobban
@andylobban What is a design system?
@andylobban A set of shared patterns and principles that define
how we design our product
@andylobban Principles
@andylobban Guidelines
@andylobban Patterns
@andylobban Components
@andylobban and more
@andylobban It’s about what your product needs
@andylobban Design systems are not the cool new thing
@andylobban @andylobban
1920s 1940s 1960s 2000s 2012 @andylobban
@andylobban
@andylobban
@andylobban Why would you want to build a system?
@andylobban 50% 50% Design as a job Execution for people
Working with people
@andylobban @andylobban 50% 50%
@andylobban Stories are for people @andylobban
@andylobban Your design system is about people
@andylobban Design Systems by Alla Kholmatova Published by Smashing Magazine
bit.ly/designsystemsbook
@andylobban Users of the product(s) built with your system
@andylobban Consistency
@andylobban Accessibility
@andylobban Trust
@andylobban More time for testing = better experience
@andylobban Your design system’s customers
@andylobban Designers Developers Testers Product managers Copywriters Third parties and
more
@andylobban Your design system is a product
@andylobban System goals
@andylobban @andylobban
@andylobban You already know how to do research
@andylobban Market your system like a product
@andylobban Senior stakeholders
@andylobban Usability Brand unity at scale Business goals Efficiency
@andylobban Designers
@andylobban Your system is a constraint, not a threat to
creativity
@andylobban Shared understanding
@andylobban Tone of voice
@andylobban Principles
@andylobban Our product favours customisation for power users over
simplicity for casual users
@andylobban Stress tests
@andylobban Just fucking start
@andylobban Developers and testers
@andylobban Shared language
@andylobban Speak like a developer
@andylobban Documentation is important The headlines Important info Extra info
@andylobban From whiteboard to build
@andylobban New team members
@andylobban Third parties
@andylobban Add user research explanations
@andylobban Can you make it public?
@andylobban Beyond your current world
@andylobban Your design system is a great hiring tool
@andylobban Job ads Process docs Designer handbook
@andylobban But I don’t think I need a design system!!!
@andylobban These principles apply to all our work
@andylobban Dziękuję! Andy Lobban Head of UX and Design at
FanDuel lobban.org @andylobban