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Pigeons and Pers
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Audrey Watters
June 06, 2017
Education
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Pigeons and Pers
Audrey Watters
June 06, 2017
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Transcript
Pigeons and Personalization: The Histories of “Personalized Learning” Audrey Watters
@audreywatters OEB MidSummit 2017
The invented history of education
There is no agreed-upon definition of “personalized learning”
Personalization: The action of making something personal, or focused on
or concerned with a certain individual or individuals; emphasis on or attention to individual persons or personal details — The Oxford English Dictionary
None
“Rugged individualism” and American ideology
None
Personalization: A wide variety of organizations use personalization to improve
customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics, as well as for advertising — Wikipedia
The “personal” computer
“Individualization” and “standardization” are intertwined
With or without aversive contingencies, it is easy to “lose
our pigeon” and the student never becomes a reader — B. F. Skinner, The Technology of Teaching