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Uncovering 3 Sneaky Technical SEO Issues That C...

Uncovering 3 Sneaky Technical SEO Issues That Can Harm Your Rankings

In technical SEO, every detail matters. On the surface, everything might look right but in reality, there are issues that are negatively impacting crawling, indexing and ranking.

The hardest thing is to know what to look at to identify these issues.

This talk will cover 3 technical SEO aspects that are often overlooked but are very important to get right. You’ll learn what aspects these are, how to debug any website to uncover these issues and most importantly - how to fix them.

By Kristina Azarenko

LinkedIn - https://www.linkedin.com/in/kristinaazarenko/
Twitter - https://twitter.com/azarchick
Instagram - https://www.instagram.com/techseo.pro/

✅ FREE Ultimate Website Migration Checklist (free) - https://techseo.pro/website-migrations-checklist/
✅ FREE Technical SEO Audit checklist - https://techseo.pro/checklist/
✅ Tech SEO Pro course - https://techseo.pro/
✅ SEO-Friendly Website Migrations & Redesigns course - https://techseo.pro/migrations/

Kristina Azarenko

September 14, 2023
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Transcript

  1. A Technical SEO Consultant turned a course creator and LinkedIn

    Learning instructor with over 45k students Creator of the Tech SEO Pro and SEO Website Migrations Courses International speaker A dog person Kristina Azarenko
  2. Buttons Links UX Trigger an action Point Page A ->

    Page B Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
  3. Buttons Links UX Trigger an action Point Page A ->

    Page B Can be styled as links Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
  4. Buttons Links UX Trigger an action Point Page A ->

    Page B Can be styled as links Can be styled as buttons Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
  5. Buttons Links UX Trigger an action Point Page A ->

    Page B Can be styled as links Can be styled as buttons Code Are added with <button> or <input> techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
  6. Buttons Links UX Trigger an action Point Page A ->

    Page B Can be styled as links Can be styled as buttons Code Are added with <button> or <input> Are added with <a href=”URL”> techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links
  7. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?

    Use links to direct people to other pages. Use buttons to trigger an action.
  8. techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?

    Use links to direct people to other pages. Use buttons to trigger an action. Don’t confuse the two.
  9. techseo.pro Kristina Azarenko @azarchick #WTSFest How to add images? Use

    <img src=image- url > if you want Google to index and rank your images
  10. techseo.pro Kristina Azarenko @azarchick #WTSFest How to add images? Use

    <img src=image- url > if you want Google to index and rank your images Use <style> or CSS to add an image as a background for visual purposes only
  11. techseo.pro Kristina Azarenko @azarchick #WTSFest So if you rely on

    Google to take some action to see your content, you'll be disappointed
  12. techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading done right Don't

    rely on Googlebot to scroll or interact with your content to see it
  13. techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading done right Don't

    rely on Googlebot to scroll or interact with your content to see it Have all images available to Googlebot using web standards
  14. techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading done right Don't

    rely on Googlebot to scroll or interact with your content to see it Include the right image in your <img src= "the-right-image-url" > Have all images available to Googlebot using web standards
  15. techseo.pro Kristina Azarenko @azarchick #WTSFest <src> <srcset> Shows the path

    to the image Specifies a list of image files to use in different situations (e.g. screen resolutions)
  16. techseo.pro Kristina Azarenko @azarchick #WTSFest What makes you a great

    technical SEO You know when an issue IS an issue
  17. techseo.pro Kristina Azarenko @azarchick #WTSFest What makes you a great

    technical SEO You know the best approach to solve it