Christian Goodrich

I’m a senior search specialist with 17+ years of commercial experience, including 9 years as Head of Search Marketing at SOZO.

I joined SOZO as its first dedicated search hire and helped build our search capability from the ground up, leading strategy and delivery across 100+ e-commerce and lead generation brands.

My work focuses on driving revenue, lead quality, and acquisition efficiency through SEO, Paid Search, CRO, and AI-driven search. I approach these as one connected system, where visibility only matters if it converts and supports sustainable growth.

Search is evolving quickly. AI-driven discovery across platforms like ChatGPT and Google’s AI Overviews is changing how brands are researched and chosen. I focus on ensuring content, structure, and data are clear, trusted, and commercially aligned so brands remain competitive.

I speak on practical search strategy, with a focus on attribution, lead quality, and reducing wasted spend through better data and decision-making.