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BrightonSEO - Matt Beswick

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Avatar for Matthew Beswick Matthew Beswick
October 10, 2025
Marketing & SEO
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BrightonSEO - Matt Beswick

Avatar for Matthew Beswick

Matthew Beswick

October 10, 2025

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Transcript

  1. None

  2. 80% of your work as a performance marketer is no

    longer done “in- platform”

  3. So, what can we do as performance marketers??

  4. None
  5. None

  6. How?!?!

  7. None

  8. 4 KEY STAGES Required Attributes Necessary Attributes Segment Purposely EXPORT

  9. ❤️ Your Feed Your Feed = Your Keyword List

  10. Brand Name + Product Name + Part Number + Product

    Features + Product Benefits Title

  11. 💩

  12. Product_type *GMC listings are AI generated 💩

  13. None
  14. None
  15. None

  16. Going beyond the required

  17. Min/Max_Handling_Time

  18. 💩 🔥 🔥

  19. Short_title

  20. Why short_title is important

  21. Cost_of_goods_sold Profit > ROAS

  22. Display_ads_id = product id

  23. Also Consider… Sale_price Promotion_ID Fashion size, colour, gender, age_group

  24. Segmenting with purpose Zero Click High/Low Performers AOV High/Low Margin

    Promoted Products Price Point

  25. Item ID Custom_label_1 Custom_label_2 Custom_label_3 Custom_label_4 100002 zeroclick 100003 Highperformer

    100006 LowPerformer 100019 Summerpromo 100037 winterpromo 100057 highmargin 100061 lowmargin 100062 highAOV 100069 lowAOV

  26. International Growth

  27. Use native units of measure, language and currency.. … It

    will avoid this.

  28. Takeaways LOVE YOUR FEED! Go beyond required – even the

    required Custom labels aren’t scary Audit your shopping feed!

  29. Thank You For Listening Connect with me on LinkedIn