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BrightonSEO - Matt Beswick
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Matthew Beswick
October 10, 2025
Marketing & SEO
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BrightonSEO - Matt Beswick
Matthew Beswick
October 10, 2025
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Transcript
None
80% of your work as a performance marketer is no
longer done “in- platform”
So, what can we do as performance marketers??
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None
How?!?!
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4 KEY STAGES Required Attributes Necessary Attributes Segment Purposely EXPORT
❤️ Your Feed Your Feed = Your Keyword List
Brand Name + Product Name + Part Number + Product
Features + Product Benefits Title
💩
Product_type *GMC listings are AI generated 💩
None
None
None
Going beyond the required
Min/Max_Handling_Time
💩 🔥 🔥
Short_title
Why short_title is important
Cost_of_goods_sold Profit > ROAS
Display_ads_id = product id
Also Consider… Sale_price Promotion_ID Fashion size, colour, gender, age_group
Segmenting with purpose Zero Click High/Low Performers AOV High/Low Margin
Promoted Products Price Point
Item ID Custom_label_1 Custom_label_2 Custom_label_3 Custom_label_4 100002 zeroclick 100003 Highperformer
100006 LowPerformer 100019 Summerpromo 100037 winterpromo 100057 highmargin 100061 lowmargin 100062 highAOV 100069 lowAOV
International Growth
Use native units of measure, language and currency.. … It
will avoid this.
Takeaways LOVE YOUR FEED! Go beyond required – even the
required Custom labels aren’t scary Audit your shopping feed!
Thank You For Listening Connect with me on LinkedIn