SEO MCP SERVERS

This short deck was to showcase ideas for SEO MCP Servers.

Transcript

2. 1. What is a MCP Server 2. What is a SEO MCP Server 3. SEO MCP Server Opportunities 4. Who’s using MCP servers 5. Who’s talk about MCP servers 6. How do we use MCP servers
3. In Short: A centralised platform that unifies multiple data sources into one interface. Enables natural-language queries via chat and on-demand report generation. Think: • Conversational access (chat & voice) • Extensible tool integration • Real-time data retrieval • Automated reporting What is a MCP Server?
4. Opportunities - MCP Servers
5. In Short: We can connect all our favourite SEO Tools API into a in single source of truth. Conversationally query the data with a Chatbox. Build and export reports based on those queries Think: • Accuranker API - Rankings & rank trends • Search Console API - Clicks, impressions, etc • GSC - Inspection API • BigQuery • AHREFS API • Google Sheets API - Screaming Frog Exports • Google Ads API - trends & cost of clicks • Live log file analysis Opportunities - SEO MCP Servers
6. In Short: DataforSEO recently got a tonne of visibility and attention for being the first SEO API tool for going to market with MCP endpoints in their APIs. Who’s Using - SEO MCP Servers
7. In Short: Teams and enthusiasts are already building MCPs and sharing their MCPs on dedicated MCP directories. Most are dev related on these directories, but marketing and SEO usages will soar over the coming months. Who’s Using - SEO MCP Servers
8. In Short: Not personally tested, but in seems that hobbyists are wrapping Accuranker’s REST API in JSON-RPC so it acts as an MCP tool. MCP then sits on top of JSON-RPC to standardise the method calls. Who’s Using - SEO MCP Servers
9. In Short: Plenty of forward think SEOs are thinking about the applications of a MCP server in Search. At the Last DMC DevX MCP servers were a focal point. The Semantic SEO crowd are getting interested as you are able to use a MCP to query stored vector embeddings and generate them. LinkedIn is blown up with ideas and applications for MCPs in all types of marketing channels. SE Land recently posted an article on MCPs. Who’s Talking - SEO MCP Servers
10. How do we use - SEO MCP Servers In Short: We can start with using what is already out there. Build on it, get support from the wider DMC team, they’re exploring it too. Why it will take off: • Imminent support from major AI platforms • SEO tools need only wrap existing APIs in JSON-RPC • No sweeping changes – just a lightweight adapter layer • Unified, chat-driven data access becomes the norm