How to build an LLM SEO readiness audit: a practical framework

I presented this at SEO Square US Edition (June 24th 2025), which is an online conference with over +3,000 attendees.

Hosted by Semji who specialise in AI SEO Tools, the tagline of the conference was How to build an LLM readiness audit: a practical framework

Undoubtedly the hottest topic of SEO in 2025, this session looks to answer the burning question every client is asking Dentsu: How can we prepare for the new era of LLM Search?

Whilst there is a lot of uncertainty right now, the simplified scorecard audit aims to highlight how traditional SEO best practices are still very much relevant to the new era of search…at least for now!

Transcript

3. 03 1 A New Era of Search 2 The Challenge 3 Building LLM Readiness Audit 4 Practical Tips 5 Key Takeaways
4. 04 04
13. 013 013
20. 020 020
22. 022 022
30. 030 030
45. 045 Web Accessibility Auditing with Screaming Frog $1.2 Trillion is the estimated spending power of users with disabilities 98% Of the top one million websites don’t offer full accessibility 2.2 Billion people worldwide have a near or distance vision impairment 15% Global Citizens have some form of a disability
56. 056 056
58. 058 • • • • • • • • • •
59. 059 • • • • • • • • • • •
60. 060 A qr code with a dinosaur AI-generated content may be incorrect.