Dana DiTomaso

Dana DiTomaso is the Principal & Founder of Kick Point, a full-service marketing agency where she helps organizations make better decisions through strategy, analytics, and SEO. After two decades of watching clients struggle with data that didn't answer their real questions, Dana founded Analytics Playbook — a learning platform focused on practical, accessible analytics education. Through Analytics Playbook, she teaches marketers and agencies how to set up, track, and actually understand Google Analytics, Google Tag Manager, Looker Studio, and the metrics that matter to their business.

Dana is a sought-after speaker on analytics, SEO, and digital strategy at conferences worldwide. She's also the weekly technology columnist on CBC Edmonton AM, teaches digital analytics at the University of Alberta, and has reached over 190,000 learners through her LinkedIn Learning courses. In her spare time, she enjoys yelling at football players and collecting hobbies.