PLA, Mobile, Social, Affiliates, Ad Networks, Shopping Sites, Digital Catalogs, Streaming Networks, Gaming & TV Consoles, Brick2Click, etc. • Digital Merchandising – Manage online Perception of Products & Brands • Smart Catalog – Integrate Knowledge of Consumer with Catalog • Rapidly Changing Landscape – Dynamic Market Conditions, – New Advertising methods, New Channels, – More Sophisticated competition • Large & Complex Operational & Data Scale Evolution of eCommerce