Lisa Myers — ‘Think Like a 50’s Ad Exec, Execute Like a Geek’

Transcript

1. Thinking like a 50s Ad Exec and executing like a geek.
3. Buying Links   Directories Article Marketing
4.   Creating Good Quality articles WORKED
6. FCUK
7. by early 2014…
8. Most SEOs were knee deep trying to resolve penalties
9. The blackhats were now charging for removing the links that they sold you the year before
10. By now everyone was desperately jumping on the content marketing bandwagon…
11. …must write 1 article so I can maybe get 1 LINK
12. 2011 2012 2013 2014 2015
13. X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott
14. Raise the bar on quality + create DIFFERENT type of content
15. MAKE GOOD SHIT
16.   Create what is missing or needed.
17. 2015 ….and beyond
18.   Getting the BIG links
19. ….and the rest will follow
22. RESULTS
23. Any BIG links?
24.   373 Linking Root Domains
25.     2.4 Million Views
26. 623,691 Views
27. Social Total  182,733,  of  which:   Facebook:  63,942   Tweets:  6,851   Google+:  2,191   Stumbles:  104,080   LinkedIn:  2,362   Pinterest:  3,307    
29. It’s not bragging if it’s true
30.     Collaborative Campaigns
40.       Results
41.     42 linking root domains
46. ! Social shares:
47. 22% increase in visibility in 9 months
48.   Listen – then give them what they need
52.     How?
53. Luke:     Luke: “I can’t believe it” Yoda: “That is why you fail” ….you sissy Luke…
54. IQ? Upbringing? Education? Luck? What’s the biggest difference between Elon Musk and someone in a dead end job?
55. 100 people theory
56. How you think
57. Put your index fingers together!
59. It’s not who you are that holds you back, it’s who you think you are. – David Brinkley
60. I’m outta here father mockers!!
61. Thank You! Lisa@vervesearch.com @LisaDMyers @VerveSearch