Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Lisa Myers — ‘Think Like a 50’s Ad Exec, Execut...

Avatar for Distilled Distilled
November 18, 2015
Technology
0
500

Lisa Myers — ‘Think Like a 50’s Ad Exec, Execute Like a Geek’

Avatar for Distilled

Distilled

November 18, 2015
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
130
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
190
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
150
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
280
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
310
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
280
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
220
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
290
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
180

Other Decks in Technology

See All in Technology
Unlocking the Power of AI Agents with LINE Bot MCP Server
Avatar for LINE Developers Thailand linedevth
0
130
いま注目のAIエージェントを作ってみよう
Avatar for Marimo supermarimobros
0
370
2つのフロントエンドと状態管理
Avatar for MIXI ENGINEERS mixi_engineers
PRO
3
170
20250905_MeetUp_Ito-san_s_presentation.pdf
Avatar for MagicPod magicpod
1
100
KotlinConf 2025_イベントレポート
Avatar for ソニー株式会社 sony
1
140
AI時代を生き抜くエンジニアキャリアの築き方 (AI-Native 時代、エンジニアという道は 「最大の挑戦の場」となる) / Building an Engineering Career to Thrive in the Age of AI (In the AI-Native Era, the Path of Engineering Becomes the Ultimate Arena of Challenge)
Avatar for JaeSoon Jeong jeongjaesoon
0
270
使いやすいプラットフォームの作り方 ー LINEヤフーのKubernetes基盤に学ぶ理論と実践
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
1
180
スクラムガイドに載っていないスクラムのはじめかた - チームでスクラムをはじめるときに知っておきたい勘所を集めてみました！ - / How to start Scrum that is not written in the Scrum Guide 2nd
Avatar for TAKAKING22 takaking22
2
240
2025/09/16 仕様駆動開発とAI-DLCが導くAI駆動開発の新フェーズ
Avatar for オカムラ masahiro_okamura
0
150
未経験者・初心者に贈る！40分でわかるAndroidアプリ開発の今と大事なポイント
Avatar for operandoOS operando
6
770
DroidKaigi 2025 Androidエンジニアとしてのキャリア
Avatar for mhidaka mhidaka
2
400
現場で効くClaude Code ─ 最新動向と企業導入
Avatar for TakaakiKakei takaakikakei
1
260

Featured

See All Featured
How STYLIGHT went responsive
Avatar for nonsquared nonsquared
100
5.8k
Building a Modern Day 
E-commerce SEO Strategy
Avatar for Aleyda Solis aleyda
43
7.6k
GitHub's CSS Performance
Avatar for Jon Rohan jonrohan
1032
460k
The Power of CSS Pseudo Elements
Avatar for Geoffrey Crofte geoffreycrofte
77
6k
The Language of Interfaces
Avatar for Des Traynor destraynor
161
25k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
160
23k
Gamification - CAS2011
Avatar for David Bonilla davidbonilla
81
5.4k
Git: the NoSQL Database
Avatar for Brandon Keepers bkeepers
PRO
431
66k
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.2k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
87
4.8k
Thoughts on Productivity
Avatar for Jon Yablonski jonyablonski
70
4.8k
Navigating Team Friction
Avatar for Lara Hogan lara
189
15k

Transcript

  1. Thinking like a 50s Ad Exec and executing like a

    geek.

  2.   2012

  3. Buying Links   Directories Article Marketing

  4.   Creating Good Quality articles WORKED

  5. None

  6. FCUK

  7. by early 2014…

  8. Most SEOs were knee deep trying to resolve penalties

  9. The blackhats were now charging for removing the links that

    they sold you the year before

  10. By now everyone was desperately jumping on the content marketing

    bandwagon…

  11. …must write 1 article so I can maybe get 1

    LINK

  12. 2011 2012 2013 2014 2015

  13. X X X X X X X X X X

    X X X X X X X X X X X X X X X X X X X X X X X X X O X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X X source: the awesome @DaveTrott

  14. Raise the bar on quality + create DIFFERENT type of

    content

  15. MAKE GOOD SHIT

  16.   Create what is missing or needed.

  17. 2015 ….and beyond

  18.   Getting the BIG links

  19. ….and the rest will follow

  20. None
  21. None

  22. RESULTS

  23. Any BIG links?

  24.   373 Linking Root Domains

  25.     2.4 Million Views

  26. 623,691 Views

  27. Social Total  182,733,  of  which:   Facebook:  63,942   Tweets:

     6,851   Google+:  2,191   Stumbles:  104,080   LinkedIn:  2,362   Pinterest:  3,307    
  28. None

  29. It’s not bragging if it’s true

  30.     Collaborative Campaigns

  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40.       Results

  41.     42 linking root domains

  42. None
  43. None
  44. None
  45. None

  46. ! Social shares:

  47. 22% increase in visibility in 9 months

  48.   Listen – then give them what they need

  49. None
  50. None
  51. None

  52.     How?

  53. Luke:     Luke: “I can’t believe it” Yoda: “That

    is why you fail” ….you sissy Luke…

  54. IQ? Upbringing? Education? Luck? What’s the biggest difference between Elon

    Musk and someone in a dead end job?

  55. 100 people theory

  56. How you think

  57. Put your index fingers together!

  58. None

  59. It’s not who you are that holds you back, it’s

    who you think you are. – David Brinkley

  60. I’m outta here father mockers!!

  61. Thank You! [email protected] @LisaDMyers @VerveSearch