Edmonton River

Edmonton River is an independent Alberta-based initiative working to develop a visual identity for Edmonton that can resonate locally, nationally and internationally.
For more than a decade, we have worked with government, business, community and Indigenous leaders, artists and designers to explore how Edmonton can tell its story in a way that reflects the character, aspirations and distinctiveness of the city.
More than 1,000 people have contributed ideas and feedback to the evolving visual identity system.
We are now exploring opportunities to work with strategic partners on implementation through collaborative storytelling, community engagement, events, merchandise, sponsorships and other initiatives.