Campaign animation - Breast Cancer Awareness Month 2025

Manifest animation developed to present the Cia da Saúde october 2025 campaign.

The art director and I wrote the story of Maristela, a breast cancer survivor who now takes care to keep herself as healthy as she can. Since the client company sells natural products and supplements, we decided to highlight the habits that Maristela upkeeps: a balanced diet, time with people she loves, and regular exercise. This last one ties into the main action of the campaign, which involved an incentive and prizes for running and walking, so it was kept at the end as a call to action.

The animation was made in Clip Studio Paint and edited in Premiere Pro and After effects.

Transcript