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Learning to Love Humans: Emotional Interface Design

Aarron Walter
December 13, 2011

Learning to Love Humans: Emotional Interface Design

Humans, though cute and cuddly, are not without their flaws, which makes it a challenge to design for them. By understanding how the wet, mushy processor works in these hairy little devils, you can design interfaces and web experiences that will have them hopelessly devoted to your brand. Aarron will introduce you to the emotional usability principle—a design axiom that identifies a strong connection between human emotion and perceived usability. Through real-world examples, you’ll learn practical interface design techniques that will make your sites and applications more engaging to the humans they serve.

Notes from this talk taken by @lukew are available here: http://www.lukew.com/ff/entry.asp?1051

Aarron Walter

December 13, 2011
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  1. learning to love
    humans
    emotional interface design
    I come in peace.
    Tuesday, December 13, 11

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  2. change
    Tuesday, December 13, 11

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  3. less private
    Tuesday, December 13, 11

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  4. needs
    Scanning network for
    p2p companionship.
    Eat my lead, sucker.
    Tuesday, December 13, 11

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  5. Maslow
    Tuesday, December 13, 11

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  6. physiological
    safety
    love/belonging
    esteem
    self-
    actualization
    Tuesday, December 13, 11

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  7. physiological
    safety
    love/belonging
    esteem
    self-
    actualization
    humans
    need this
    stuff
    Tuesday, December 13, 11

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  8. user
    needs
    Tuesday, December 13, 11

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  9. functional
    reliable
    usable
    pleasurable
    Tuesday, December 13, 11

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  10. functional
    reliable
    usable
    pleasurable
    humans need
    this stuff
    Tuesday, December 13, 11

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  11. functional
    reliable
    usable
    pleasurable
    Tuesday, December 13, 11

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  12. functional
    reliable
    usable
    pleasurable
    missing
    Tuesday, December 13, 11

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  13. the bar
    is low
    Tuesday, December 13, 11

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  14. edible
    usable
    =
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  15. edible
    usable
    =
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  16. photo credit freezelight
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  17. photo credit morberg
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  18. usable
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  19. Tuesday, December 13, 11

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  20. pleasurable
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  21. Tuesday, December 13, 11

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  22. personality
    Tuesday, December 13, 11

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  23. products are
    people too
    Tuesday, December 13, 11

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  24. platform
    for emotion
    Tuesday, December 13, 11

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  25. Experiencing thermal increase
    in thoracic region.
    emotion
    Tuesday, December 13, 11

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  26. photo credit D. Norwood
    Tuesday, December 13, 11

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  27. photo credit David Clow
    Tuesday, December 13, 11

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  28. People will forgive shortcomings,
    follow your lead, and sing your
    praises if you reward them with
    positive emotion.
    emotional design principle
    Tuesday, December 13, 11

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  29. photo credit Simon Davison
    Tuesday, December 13, 11

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  30. we see
    ourselves
    Tuesday, December 13, 11

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  31. Tuesday, December 13, 11

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  32. Tuesday, December 13, 11

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  33. I adore the way their
    apps look and sound.
    - John Gruber, DaringFireball.net


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  34. A fantastic, fun, and
    functional interface on a
    seriously great app.
    - 148apps.com


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  35. We did want our users to have an
    emotional connection to our apps.
    Most people don't have a love/joy for
    software like geeks do.
    - Mark Jardine, TapBots Designer


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  36. Tuesday, December 13, 11

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  37. Tuesday, December 13, 11

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  38. Tuesday, December 13, 11

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  39. I really *LOVE* the singing bird
    when you send a tweet. Twitter is
    fun all of a sudden!
    - @thetalldesigner


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  40. Confession: sometimes I make too
    long Feathers-tweets just to watch
    the bird turn red.
    - @evbjone


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  41. Before your application can create
    an emotional relationship with the
    user it must get the basics right. The
    emotional relationship, the delight,
    is what you layer on top of this base
    usability and technical competency.
    - Aral Balkan, designer of Feathers


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  42. The inspiration for our color p
    corporate gray to brand their
    windowless office and so we i
    My goal was to design Wufoo
    excellent at what it does, it wa
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  43. The inspiration for our color palette did
    come from our competitors. It was really
    depressing to see so much software
    designed to remind people they’re making
    databases in a windowless office and so we
    immediately knew we wanted to go in the
    opposite direction.
    - Kevin Hale, Wufoo


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  44. treats
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  45. Tuesday, December 13, 11

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  46. Tuesday, December 13, 11

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  47. Oh MailChimp monkey. Just as I get
    frustrated w/ wrangling email
    addresses, you’re there w/ your
    little witticisms to cheer me up.
    - @p_girl


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  48. Tuesday, December 13, 11

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  49. Tuesday, December 13, 11

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  50. priming
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  51. photo credit crash-candy
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  52. Whoa, I just logged into MailChimp
    and the little monkey in the corner
    says "hey Kate, new haircut? !Muy
    guapo!" how do they know?!
    - @katemiss


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  53. discovery
    discovery
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  54. Tuesday, December 13, 11

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  55. Tuesday, December 13, 11

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  56. Tuesday, December 13, 11

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  57. Tuesday, December 13, 11

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  58. Tuesday, December 13, 11

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  59. Tuesday, December 13, 11

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  60. Tuesday, December 13, 11

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  61. http://photojojo.com/
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  62. doubts
    Does this armor make my
    ports look big?
    Affirmative.
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  63. skeptics
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  64. Tuesday, December 13, 11

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  65. Trust was the most critical barrier
    for us to overcome with potential
    users. It was an uphill battle raising
    venture capital because investors
    simply didn't think people would
    ever share bank credentials.
    - Jason Putorti


    Tuesday, December 13, 11

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  66. Trust is a gut feeling more than a
    rational process, and visual design
    affects emotions in a very powerful
    way, perhaps more than any other
    stimuli.
    - Jason Putorti


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  67. You will comply or be
    destroyed.
    forgiveness
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  68. Tuesday, December 13, 11

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  69. photo credit 1978seymour
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  70. photo credit kahala
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  71. photo credit 1978seymour
    photo credit theunabonger
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  72. emotional
    collateral
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  73. Four is too many.
    limits
    Tuesday, December 13, 11

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  74. attention
    is nite
    Tuesday, December 13, 11

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  75. Tuesday, December 13, 11

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  76. Occam’s
    razor
    Tuesday, December 13, 11

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  77. Tuesday, December 13, 11

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  78. Attractive things make people feel
    good, which in turn makes them
    think more creatively. How does
    that make something easier to use?
    Simple, by making it easier for
    people to find solutions to the
    problems they encounter.
    - Donald Norman


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  79. Inserting anal probe.
    This won’t hurt a bit.
    risk
    Tuesday, December 13, 11

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  80. party
    poopers
    Tuesday, December 13, 11

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  81. - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
    - Traffic tripled on the first few days of the hunt.
    - Facebook fans grew from < 600 to over 2300.
    - Twitter followers went from ~1000 to over 1700.
    - It generated 41 threads in our forums with 3700+ posts and ~55,000 views
    people poop
    on parties
    0.007%
    Tuesday, December 13, 11

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  82. progressively
    enhance
    Tuesday, December 13, 11

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  83. functional
    reliable
    usable
    pleasurable
    Tuesday, December 13, 11

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  84. start
    small
    Tuesday, December 13, 11

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  85. Tuesday, December 13, 11

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  86. Tuesday, December 13, 11

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  87. Tuesday, December 13, 11

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  88. Tuesday, December 13, 11

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  89. Tuesday, December 13, 11

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  90. - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
    - Traffic tripled on the first few days of the hunt.
    - Facebook fans grew from < 600 to over 2300.
    - Twitter followers went from ~1000 to over 1700.
    - It generated 41 threads in our forums with 3700+ posts and ~55,000 views
    page views
    600%
    Tuesday, December 13, 11

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  91. - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
    - Traffic tripled on the first few days of the hunt.
    - Facebook fans grew from < 600 to over 2300.
    - Twitter followers went from ~1000 to over 1700.
    - It generated 41 threads in our forums with 3700+ posts and ~55,000 views
    traf c
    300%
    Tuesday, December 13, 11

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  92. - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
    - Traffic tripled on the first few days of the hunt.
    - Facebook fans grew from < 600 to over 2300.
    - Twitter followers went from ~1000 to over 1700.
    - It generated 41 threads in our forums with 3700+ posts and ~55,000 views
    Facebook Fans
    217%
    Tuesday, December 13, 11

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  93. - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
    - Traffic tripled on the first few days of the hunt.
    - Facebook fans grew from < 600 to over 2300.
    - Twitter followers went from ~1000 to over 1700.
    - It generated 41 threads in our forums with 3700+ posts and ~55,000 views
    Twitter
    Followers
    170%
    Tuesday, December 13, 11

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  94. - Pageviews: form ~5/visitor to ~30/visitor over the course of the hunt.
    - Traffic tripled on the first few days of the hunt.
    - Facebook fans grew from < 600 to over 2300.
    - Twitter followers went from ~1000 to over 1700.
    - It generated 41 threads in our forums with 3700+ posts and ~55,000 views
    posts in forum
    3,700
    +
    Tuesday, December 13, 11

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  95. Just can’t let it go. Into my third day
    now. Ashamed of how many hours
    I’ve spent.
    - Paintbrush, forum user


    Tuesday, December 13, 11

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  96. So pleased to have found this
    software. I’ve wanted it for a while
    and was saving up. Now I can treat
    myself to some of the other
    software I’ve been trying during my
    5 hour egg hunt.
    - Jane Hasseldon, Facebook fan


    Tuesday, December 13, 11

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  97. have we
    changed?
    Tuesday, December 13, 11

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  98. more
    human
    Tuesday, December 13, 11

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  99. I have special feelings
    for you. Assume cuddle
    formation.
    thanks
    Tuesday, December 13, 11

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  100. Tuesday, December 13, 11

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  101. @aarron
    AarronWalter.com
    Tuesday, December 13, 11

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  102. @aarron
    AarronWalter.com
    Tuesday, December 13, 11

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