Fit any form factor. RWD FTW! Connectivity Independent Offline features thanks to service workers. App-like interactions App shell for apps navigation. Fresh Up-to-date thanks to service workers. Safe Served on HTTPS. Discoverable Manifest files identify them as apps. Re-engageable Push notifications bring people back to apps. Installable Can be installed to the home screen w/o app stores. Linkable Still part of the web—URLs still work. Progressive Use progressive enhancement for better experience.
distraction from just building things that work better for everyone. The name is for your boss, for your investor, for your marketeer. —Frances Berriman, Naming Progressive Web Apps
1 app 0 apps 49% 13% 11% 8% 6% 7% 6% U.S. smartphone users’ number of apps downloads per month Source: Comscore 2016 U.S. Mobile App Report, http://bit.ly/2d27iPI
a more important driver of app installs, while the app store’s influence may have peaked. App acquisition appears to be moving from ‘pull’ to ‘push’. App stores remain the most important method, but they are no longer growing in importance. Meanwhile, more users are now discovering apps from websites, digital ads and traditional media ads, highlighting the increasing importance of traditional push marketing for user acquisition. Most Common App Discovery Channels Among Smartphone Users Source: comScore MobiLens, U.S., Age 13+, 3 Month Average Ending June 2016 vs. June 2015 21% 14% 16% 9% 8% 9% 8% 6% 21% 14% 16% 11% 8% 11% 9% 9% 0% 5% 10% 15% 20% 25% Searched app store Featured/ Top List in app store via friend/ family via comment/ review/ social site via news/ print review/ TV show via a website via Ad on device browser/ app via Ad on TV/ print/ billboard % of Smartphone Users Jun-2015 Jun-2016 App Store Word-of-Mouth/Opinion Advertising/Marketing Being in the app store is no longer enough. Cost of acquisition higher.
being driven more by mobile web properties, which are actually bigger and growing faster than apps. A comparison of the Top 1000 Apps vs. the Top 1000 Mobile Web Properties shows that despite apps dominance in usage time, mobile web is responsible for big audiences on mobile. Mobile web audiences are almost 3x the size and growing 2x as fast as app audiences. Average Monthly Audience: Top 1000 Mobile Apps vs. Top 1000 Mobile Web Properties Source: comScore Mobile Metrix, U.S., Age 18+ - 2,000 4,000 6,000 8,000 10,000 12,000 Jun-2014 Sep-2014 Dec-2014 Mar-2015 Jun-2015 Sep-2015 Dec-2015 Mar-2016 Jun-2016 Unique Visitors (000) Apps Mobile Web +82% vs. 2014 +45% vs. 2014 “Mobile web audiences are almost 3x the size and growing 2x as fast as app audiences.”
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your users First page • Page loads fast normally • Service worker installs after core content • Service worker pre-fetches assets • Assets explicitly cached Second page • Page loads even faster because of cache • App shell loading pattern? User indicates interest • Check to see if browser supports push • Ask if user wants notifications • If yes, ask browser for permission. User responds to notification • We can provide an improved experience Browser detects engagement • Asks user if they want to add to home screen • Now app may have better experience
Redesign launches Better security with HTTPS Faster site via HTTP/2 Better bookmarks via manifest Oct 3 Faster pages Offline fallback It’s a PWA! service worker Oct 18 Offline pages Offline indicator Improved font loading Nov 22 Push notifications HTTP/2 Link Preload Dec 7 Small tweaks PWA announced
Website with Perf Improvements Full Screen, App Shell New APIs No Add to Home Screen Basic PWA Feels Like An App Installation and Discovery No Push Notifications Personalized and Integrated Push Push Notifications Beyond PWAs
Necessary) Baseline PWA Front-end Additions Larger Initiatives Gather team Brainstorm Ideal PWA Benchmarks and measurement plans Build roadmap Assess current website Fix performance issues Fix usability issues Manifest HTTPS Service worker for performance Offline Fallback Cache recently viewed pages Precache popular or important pages Add third-party push notification service CMS plugin for push notifications Payment Request API Credentials Management API Integrate notifications with backend systems Background sync Move to app shell
Planning & Definition Technical Debt (if Necessary) Gather team Brainstorm Ideal PWA Benchmarks and measurement plans Build roadmap Assess current website Fix performance issues Fix usability issues Manifest HTTPS Service worker for performance Offline Fallback Cache recently viewed pages Precache popular or important pages Add third-party push notification service CMS plugin for push notifications Payment Request API Credentials Management API Integrate notifications with backend systems Background sync Move to app shell
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