はずさない新規ビジネスの立ち上げ方とは？ ~リリース1年3ヶ月で200万ユーザーを突破したWantedly Peopleの例~

近年、新規事業開発のニーズは、スタートアップだけではなく、オープンイノベーションなどの取り組みを通して大企業側でも高まっています。一方で、大量のタスクに何から手を付けて良いかわからずに、困っているご担当者様も多いのではないでしょうか？新規事業のToDoは、一つ一つの内容は地味ですが、しっかり一つずつ実行していくことで、成功確率を高めた状態でリリースすること可能です。今回は、起案の仕方・進め方からリリース後の改善サイクルまで、具体例を交えながらご紹介できればと思います。

2018年2月13日NTTドコモ・ベンチャーズ　ラウンジイベント登壇資料
http://www.nttdocomo-v.com/div/event/799/

Wantedly, Inc.
資料作成者 | ウォンテッドリー株式会社 新規事業推進室 マネージャー 逆瀬川光人
Wantedly Peopleを中心とする新規事業のビジネス側の責任者。
楽天で培ったモバイルの知識を武器に、ユーザー獲得からプロダクト改善まで幅広くマーケティングに従事。

https://www.wantedly.com/users/49467

Transcript

1. ͸ͣ͞ͳ͍৽نϏδωε ͷ্ཱͪ͛ํͱ͸ʁ ϦϦʔε1೥3ϲ݄Ͱ200ສϢʔβʔΛಥഁͨ͠Wantedly Peopleͷྫ 1 ৽نࣄۀਪਐࣨɹϚωʔδϟʔ ٯ੉઒ ޫਓ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
2. Akito Sakasegawa ΢ΥϯςουϦʔגࣜձࣾ ৽نࣄۀਪਐࣨɹϚωʔδϟʔ ҰڮେֶଔۀޙɺָఱגࣜձࣾೖࣾɻϞόΠϧઓུ՝ʹ഑ଐɻ ָఱશମͷεϚʔτσόΠεܦ༝ͷച্૿ͷͨΊʹɺ֤ࣄۀͷϞόΠϧUI/UXٴͼɺ ϚʔέςΟϯάͷίϯαϧۀ຿ɺ৽نࣄۀ։ൃɺΞϥΠΞϯεͳͲɺεϚʔτσόΠε ͷ෼໺Ͱ෯޿͍ۀ຿ʹैࣄɻϓϩμΫτϚωʔδϟʔͱͯؔ͠ΘͬͨΞϓϦͷ୅දྫͱ ͯ͠͸ɺָఱPointClub΍ɺָఱGatewayͳͲɻ ݱࡏɺ΢ΥϯςουϦʔͰWantedly PeopleΛத৺ͱ͢Δ৽نࣄۀͷϏδωεଆͷ੹೚ ऀͱͯ͠׆ಈதɻ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
3. Confidential 2018.2.13 | ©2017 Wantedly, Inc. Wantedly People ΧϝϥͰࡱΔ໊͚͔ͩࢗ͘͜͠؅ཧ 2016೥11݄11೔ϦϦʔε 200ສਓ͕࢖͏ ແྉͷ໊ࢗΞϓϦɻ ਓ޻஌ೳ͕ෳ਺ͷ໊ࢗΛϦΞϧλΠϜͰղੳɺ ଈ࣌σʔλԽ͠ɺಡΈࠐΜ໊ͩࢗަ׵૬खͱ ͷʮ࿩୊ʯ ΋ఏڙɻ ໊ࢗಡΈࠐΈຕ਺4,000ສຕୡ੒ɻ
4. Confidential 2018.2.13 | ©2017 Wantedly, Inc.
5. ෳ਺ຕɾಉ࣌ಡࠐΈ ॠ࣌ʹσʔλԽ ໊͔ࢗΒʮ࿩୊ʯΛఏڙ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
6. 2,000,000 Users 2017.2.5 Confidential 2018.2.13 | ©2017 Wantedly, Inc.
7. 200ഔମҎ্ͷϝσΟΞʹܝࡌ AppStoreಛू࿮ Google PlayʮϕετΦϒ2017ʯ ࡶࢽɾWebɿ೔ܦ৽ฉຊࢴɺTech CrunchɺR25 ͳͲ TV : ςϨϏே೔ʮSmaStation!ʯͳͲ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
8. ࡱΔ ஷΊΔ ׆༻͢Δ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
9. ໊ࢗΛɺࢿ࢈ʹ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
10. ͸ͨΒ͘શͯͷਓͷΠϯϑϥ΁ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
11. Confidential 2018.2.13 | ©2017 Wantedly, Inc. Ads اۀ΍঎඼ͷ
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12. 3 ࠓ೔͓࿩͢Δ͜ͱ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
13. 3 ্ཱͪ͛Λ֎͞ͳ͍ ϦϦʔεΛ֎͞ͳ͍ ϦϦʔεޙ֎͞ͳ͍ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
14. 3 ̏֎ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
15. 1 3 INTERNAL ONLY ্ཱͪ͛Λ֎͞ͳ͍ 2017.7.19 | ©2017 Wantedly, Inc.
16. 3 ৽نࣄۀΛ΍Δཧ༝͸͋Δʁ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
17. 3 ͦ΋ͦ΋ɺ ৽نࣄۀͬͯ΄ͱΜͲࣦഊͰ͠ΐʁ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
18. 3 48.4% Confidential 2018.2.13 | ©2017 Wantedly, Inc. ※Ҿ༻ɿాத૯ɾதݪ३(2017)ʮࣄۀΛ૑Δਓͱ૊৫ʹؔ͢Δ࣮ଶௐࠪʯ ࣮͸ɺ൒਺͕ۙ͘ ༧ࢉୡ੒͍ͯ͠Δ ৽نࣄۀͷۀ੷(༧ࢉୡ੒ͷׂ߹)
19. 3 Ͱ΋ɺܦӦ͸ຬ଍ ͍ͯ͠ͳ͍Έ͍ͨ Confidential 2018.2.13 | ©2017 Wantedly, Inc. ※Ҿ༻ɿాத૯ɾதݪ३(2017)ʮࣄۀΛ૑Δਓͱ૊৫ʹؔ͢Δ࣮ଶௐࠪʯ ৽نࣄۀʹର͢ΔܦӦ૚ͷຬ଍౓ 21.2%
20. 3 ظ଴஋ͷζϨΛແͯ͘͠ɺ࢝ΊΑ͏ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
21. 3 Wantedly People͕࢝·ͬͨ༁ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
22. γΰτͰίίϩΦυϧ Wantedly People͕࢝·ͬͨΘ͚ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
23. 3 ࠷୹ڑ཭ͷ࠷େࣾձతΠϯύΫτ Wantedly People͕࢝·ͬͨΘ͚ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
24. 3 Wantedly People͕࢝·ͬͨΘ͚ શͯͷϏδωεύʔιϯ ͕࢖͏ϓϥοτϑΥʔϜ΁ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
25. 3 ͔͠͠ɺ స৬ࢢ৔͸ɺ೥ؒ200ʙ300ສਓͰਪҠ Wantedly People͕࢝·ͬͨΘ͚ Confidential 2018.2.13 | ©2017 Wantedly, Inc. ※Ҿ༻ɿްੜ࿑ಇলʮޏ༻ಈ޲ௐࠪʯ
26. 3 Ϛʔέοτن໛͕େ͖͍෼໺ΛબͿ Scale Wantedly People͕࢝·ͬͨΘ͚ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
27. 15 Million Users ໊ࢗަ׵Λྑ͘͢Δ؅ཧ৬ͱӦۀͷਓ਺ͷ߹ܭɻ
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28. 3 Relevant ձࣾͷϛογϣϯʹఴ͍ͬͯΔ෼໺ΛબͿ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
29. Wantedly People͕࢝·ͬͨΘ͚: Relevant શͯͷϋλϥΫώτ͕ɺ ݸਓͷແܗࢿ࢈Λ׆༻͠ɺ׆͔ͤΔαʔϏεΛఏڙ͢Δ Connect Engagement Discover Wantedlyͷఏڙମݧ ※ແܗࢿ࢈ɾɾɾϏδωεͰಘΔεΩϧɾਓ຺ɾධ൑ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
30. 3 Promotion ফඅऀʹૌٻ͠΍͍͢෼໺ΛબͿ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
31. 3 Wantedly People͕࢝·ͬͨΘ͚: Promotion ໊ࢗ؅ཧαʔϏεͷೝ஌֦େ ීஈ࢖͍ͷΞϓϦ ୯ՁΛ཈͑ͨϓϩϞʔγϣϯ ͕ॳظ͔ΒՄೳʹ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
32. 3 λΠϛϯάΛؒҧ͑Δͱ ֫ಘίετ͕߹Θͣɺࣦഊʹɻɻɻ Wantedly People͕࢝·ͬͨΘ͚: Promotion Confidential 2018.2.13 | ©2017 Wantedly, Inc.
33. 3 Confidential 2018.2.13 | ©2017 Wantedly, Inc.
34. 3 Wantedly People͕࢝·ͬͨΘ͚ ໊ࢗ10ຕಡΈࠐΈɺ ॠؒσʔλԽ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
35. GoodͳΞΠσΟΞ Scale Relevant Promotion + 2 1 3 Ϛʔέοτن໛͕େ͖͍෼໺ΛબͿ ফඅऀʹૌٻ͠΍͍͢෼໺ΛબͿ ձࣾͷϛογϣϯʹఴ͍ͬͯΔ෼໺ΛબͿ Wantedly People͕࢝·ͬͨΘ͚: ·ͱΊ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
36. 1 3 INTERNAL ONLY ϦϦʔεΛ֎͞ͳ͍ 2017.7.19 | ©2017 Wantedly, Inc.
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41. 3 ࣮ࡍͷ৽نࣄۀͷλεΫ ΍Δ͜ͱ͸ͨ͘͞Μ͋Δɺɺɺ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
42. 3 ࣮ࡍͷ৽نࣄۀͷλεΫ λεΫΛશମతʹ೺Ѳ্ͨ͠ͰɺFOCUS͢Δ͜ͱ͕େࣄ બ୒ͱूத Confidential 2018.2.13 | ©2017 Wantedly, Inc.
43. 3 ࣮ࡍͷ৽نࣄۀͷλεΫ λεΫΛ·ͣશମతʹ୨Է͠͠ͳ͍ͱɺબ୒Ͱ͖ͳ͍ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
44. 3 ࣮ࡍͷ৽نࣄۀͷλεΫ ༏ઌॱҐΛܾΊͳ͍ͱɺूதͰ͖ͳ͍ɻ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
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53. σβΠϯɹ~ཁ݅ఆٛɾϖϧιφɾϢʔβʔετʔϦʔɾIAɾϏδϡΞϧσβΠϯ~ Value Proposition(ఏڙՁ஋)ɺ λʔήοτϢʔβʔ (ϖϧιφ)ɺ ϢʔβʔετʔϦʔΛ੔ཧ ը໘ઃܭ΍ϏδϡΞϧσβΠϯͳͲ σβΠϯʹམͱ͍ͯ͘͠ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
54. 3 2017.7.19 | ©2017 Wantedly, Inc. 10ຕͷ໊ࢗΛҰׅಡΈࠐΈɺ ॠؒσʔλԽ σβΠϯɹ~Value Proposition(ఏڙՁ஋)~ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
55. 3 2017.7.19 | ©2017 Wantedly, Inc. 10ຕͷ໊ࢗΛҰׅಡΈࠐΈɺ ॠؒσʔλԽ σβΠϯɹ~Value Proposition(ఏڙՁ஋)~ ※ఏڙՁ஋͸γϯϓϧʹ AirBnB: ཱྀઌͰָ͠Ήମݧܕ॓ധ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
56. σβΠϯɹ~ϖϧιφ(λʔήοτϢʔβʔ)~ Confidential 2018.2.13 | ©2017 Wantedly, Inc.
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