Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Greenscape Environmental Services

Jamie Ly
March 06, 2010
97

Greenscape Environmental Services

A proposal for a environmental consulting firm called Greenscape.

Jamie Ly

March 06, 2010
Tweet

Transcript

  1. Present Market Situation •Environmental Movement •Rising Energy Costs •No Clear

    Market Leader •Infant Market •Wide Array of Potential Products and Services •Homeowners left to find Information on their own
  2. Initial Target Market •Concerned about the environment •Affiliated with Sierra

    Club and other orgs •Homeowners •Different products for different incomes
  3. Substitutes and Consumers •Is going Green so hard? ◦ DIY

    •Is there a better way to save Green? ◦ Frugal living
  4. Survey Results •27 of the 33 respondents were between the

    age of 24 to 35. •½ of those surveyed own a home ◦ 2/3 of those homeowners willing to make investment to make their home energy efficient. •Homeowners were willing to wait an average of 3 years to recoup their investment. •½ of were also interested in annual service agreements
  5. Survey Results Cont’d •23 out of the 33 respondents said

    they were most receptive to TV advertising. ◦ The remaining 10 interested in internet, radio, and print advertising. •2/3 of respondents were interested in information regarding solar panels installation. •½ of respondents were interested in rain- capture basins.
  6. Conclusions What were their needs…. • Consultations • Monetary Saving

    Projects • Solely Environmental Projects What was the size of the target market…. 112 MM households • 78 MM home ownership• 9.8 MM in 24-35 age range w home ownership
  7. Getting the Message Out Product • Recognizable brand name •

    Tiered services provide product variety • After-completion support services • Guarantee for initial consultation
  8. Getting the Message Out Price • Higher profit margins for

    solely environmental projects • First level services pricing very competitive