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Design Tokens in Design Systems

jina
November 15, 2016

Design Tokens in Design Systems

Given at The Mixin

jina

November 15, 2016
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  1. THE MIXIN // SAN FRANCISCO // 15 NOVEMBER 2016 DESIGN

    TOKENS
 IN DESIGN SYSTEMS @JINA // LEAD DESIGNER // SALESFORCE LIGHTNING DESIGN SYSTEM # D ESIG N SYSTEM
  2. FORWARD-LOOKING STATEMENTS Safe harbor statement under the Private Securities Litigation

    Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, 
 or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, 
 or upgraded services or technology developments and customer contracts or use of 
 our services. The risks and uncertainties referred to above include – but are not limited to – 
 risks associated with developing and delivering new functionality for our service, 
 new products and services, our new business model, our past operating losses, 
 possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, 
 risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, 
 press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. “IT USED TO BE THAT 
 DESIGNERS MADE AN OBJECT

    
 AND WALKED AWAY. TODAY THE EMPHASIS MUST 
 SHIFT TO DESIGNING THE 
 ENTIRE LIFE CYCLE.” — PAUL SAFFO // TECHNOLOGY FORECASTER
  4. “…STYLE GUIDES. NOW, IT’S DESIGN SYSTEMS. IS THIS JUST A

    CHANGE IN THE MARKETING? OR ARE THESE THINGS ACTUALLY DIFFERENT FROM ONE ANOTHER?” — JARED SPOOL // FOUNDER // USER INTERFACE ENGINEERING
  5. “A STYLE GUIDE IS AN ARTIFACT
 OF DESIGN PROCESS. A

    DESIGN SYSTEM IS A LIVING, 
 FUNDED PRODUCT WITH A ROADMAP 
 & BACKLOG, SERVING AN ECOSYSTEM.” — NATHAN CURTIS // FOUNDER // EIGHTSHAPES
  6. LOTS OF PRODUCTS Sales Cloud SalesforceIQ Salesforce Quote-to-Cash Data.com Financial

    Services Cloud Health Cloud Commerce Cloud Service Cloud Desk.com Analytics Cloud Wave Apps Community Cloud Chatter Marketing Cloud Pardot App Cloud AppExchange Force.com Heroku Enterprise IOT Cloud
  7. WHERE CAN I FIND THE ICONS? WHAT COLOR IS THE

    BUTTON BORDER? WHERE CAN I FIND THE ICONS?
  8. “A FRACTURED PROCESS 
 MAKES FOR A FRACTURED 
 USER

    EXPERIENCE.” — NATE FORTIN // VP DESIGN // EVERNOTE
  9. L IG H T N I N G E X

    P E R I E N C E
  10. “TRUE COLLABORATION ISN’T THROWING DESIGNS OVER THE WALL. IT’S DESIGNERS,

    ENGINEERS, 
 & THE REST OF THE TEAM 
 SHARING THE RESPONSIBILITY
 TO BUILD A QUALITY PRODUCT.” — DIANA MOUNTER // DESIGN SYSTEMS LEAD // GITHUB
  11. TYPES OF DESIGN TOKENS Spacing Sizing Rounded Corners Font Weights

    Font Sizes Line Heights Font Families Border Colors Background Colors Shadows Text Colors Animation Durations Z-Indexes Media Queries …etc.
  12. “DESIGN TOKENS ARE AN ABSTRACTION FOR EVERYTHING IMPACTING THE VISUAL

    DESIGN OF AN APP/PLATFORM” — SÖNKE ROHDE, VP, UX ENGINEERING, SALESFORCE
  13. DESIGN TOKENS CONVERTED TO Lightning Sass Less Stylus JSON (iOS)

    XML (Android) style guide color swatches
  14. THEO CAN EXPORT TO PROPER COLOR FORMATS CSS — HEX,

    RGBA IOS — RGBA ANDROID — 8-DIGIT HEX
  15. THEO CAN EXPORT TO PROPER SIZING UNITS CSS — PX,

    EM, REM IOS — PT ANDROID — SP, DP, DIP
  16. FORM FACTOR OVERRIDES Allow us to override tokens on our

    various supported form factors We’re mobile first, so overrides are specific to medium & large form factors (tablets & desktop)
  17. “JUST BECAUSE SOMETHING IS 
 HARD DOESN’T MEAN IT’S NOT

    
 WORTH PURSUING… IT’S OUR JOB TO SOLVE THOSE 
 PROBLEMS. AFTER ALL, WE’RE IN
 THE INTERFACE BUSINESS. — BRAD FROST // WEB DESIGNER // ATOMIC DESIGN AUTHOR
  18. “BE REGULAR AND ORDERLY IN YOUR LIFE, SO THAT YOU

    MAY BE VIOLENT AND ORIGINAL IN YOUR WORK.” — GUSTAVE FLAUBERT // NOVELIST