website enough to show information in SGE? • Up to date content • Author profiles and socials - showcase their experience and expertise • Ensure content/data is correct • Link to studies and data/research
Markup helps: • train search engines on quality data, • improve the accuracy of their answers, • and give you a control point to inform generative AI on your web content.
1 or 2 key topics for your website • Identify a handful of keywords to search for • Check consistency of results and identify patterns for content appearing
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