Feed the machine

How to get your brand into AI answers.

SEO Restart 2026

Transcript

2. AI only mentions a few brands in the AI answers 2
3. Not mentioned by AI yet? → You can get your brand in there!! 3
4. Not mentioned by AI yet? → You can get in there!! 4
5. Being mentioned already? you can influence what is being said about your brand!! 5
6. Being mentioned already? → you can influence what is being said about your brand!! 6
7. ❌⚒🗿 7
8. Difference: mentioned vs cited 8
9. Difference: mentioned vs cited Your brand is being mentioned but not always with a link to your site 9
10. Difference: mentioned vs cited Your brand is being mentioned but not always with a link to your site Your site becomes a source in AI 10
11. I was helping WhitePress with LLM feeding & AI visibility 11
12. We needed better AI visibility for the query Best link building marketplace 12
13. AI is mentioning our brand AI MODE / AI Overviews
14. Sources AI MODE WhitePress pos 4 in the listicle WhitePress pos 5 in the listicle WhitePress pos 4 in the listicle WhitePress pos 4 in the listicle Only WhitePress mentioned
15. “Best link building marketplace” Result 1515
16. How to get AI to mention your brand? 16
17. We built listicles, comparison articles, review articles on 3rd party sites. 17
18. We built listicles, comparison articles, review articles on 3rd party sites. We also already had existing brand mentions. 18
19. More brand mentions = better chances to get mentioned by AI https://ahrefs.com/blog/ai-overview-brand-correlation/ 19
20. Build brand mentions on 3. party blogs, but also confirm claims on your own site 20
21. How do AI systems look for information? 21
22. How do AI systems look for information? 22
23. How do AI systems look for information? Training data 23
24. How do AI systems look for information? Training data Real time search 24
25. How do AI systems form an answer? 25
26. How do AI systems form an answer? Compares sources & builds a picture of your brand 26
27. How do AI systems form an answer? Compares sources & builds a picture of your brand Generates an answer from the sources it finds Read more: https://surferseo.com/blog/how-do-ai-engines-choose-sources/ 27
28. Not in the sources? 28
29. Not in the sources? Not in the answer. 29
30. We need to build brand mentions. 30
31. How to feed AI with information about your brand? 31
32. My 5-step process 32
33. 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat 33
34. Think of the questions your potential clients are asking AI right now. 34
35. Look for prompt ideas in: 35
36. Look for prompt ideas in: Search Console 36
37. Look for prompt ideas in: Search Console AlsoAsked 37
38. Look for prompt ideas in: Search Console AlsoAsked AI tools 38
39. Surfer finds the real questions people in your industry are asking. surferseo.com 39
40. → Choose the topics you want to track and be visible in. 40
41. → Add the prompts to your AI visibility tool. 41
42. Choose a browser based over a API based AI tracking tool. Why? 42
43. You see less sources, less brands, and less data. You are optimizing for a summary, not the real thing. 43
44. 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat 44
45. We need to know: 45
46. We need to know: Who is visible today? 46
47. We need to know: Who is visible today? What does AI say about your brand? 47
48. We need to know: Who is visible today? What does AI say about your brand? Identify visibility gaps 48
49. Prio 1: Prioritize topics where you are not visible but your competitors are 49
50. 1. Find the queries 2. Audit your visibility 3. Improve existing mentions 4. Placing new brand mentions 5. Measure & repeat 50
51. Look at what is being said about your brand. Correct false or negative information about your brand. 51
52. Look at what is being said about your brand. Correct false or negative information about your brand. 52
53. Bad brand mention “...The WhitePress platform provides solutions tailored to meet various business needs, enabling them to achieve their objectives.” fluff, generic, not saying what we do 53
54. Good brand mention “WhitePress is the largest link building platform in Europe with 34 languages, 137,000 publisher websites” be clear and specific 54
55. Say the same thing about your brand everywhere… 55
56. …and AI is more likely to repeat it. 56
57. 1. Find the queries 2. Audit your visibility 3. Improve existing mentions 4. Placing new brand mentions 5. Measure & repeat 57
58. Place new brand mentions 58
59. Place new brand mentions A Get into existing sources 59
60. Place new brand mentions A Get into existing sources B Create new articles 60
61. Place new brand mentions Choose: • Domains that likely will rank in Google B Create new articles 61
62. Place new brand mentions Choose: • Domains that likely will rank in Google • And are not blocked by AI crawlers B Create new articles 62
63. More specific where to place brand mentions? 63
64. More specific where to place brand mentions? On domains ranking for your keywords 64
65. More specific where to place brand mentions? On domains ranking for your keywords On domains already in LLMs 65
66. More specific where to place brand mentions? On domains ranking for your keywords On domains already in LLMs On niche sites 66
67. More specific where to place brand mentions? On domains On domains On niche sites ranking for your already in LLMs keywords You don’t need to choose the strongest sites or the oldest domains. Save budget! 67
72. Where to find articles to publish on? Outreach Marketplace www.whitepress.com 72
73. A quick todo list 1 2 3 Mentioned but bad or generic text? 73
74. A quick todo list 1 2 3 Mentioned but bad or generic text? Ask to improve your brand mention 74
75. A quick todo list 1 Mentioned but bad or generic text? 2 3 Not mentioned in the source? Ask to improve your brand mention 75
76. A quick todo list 1 2 Mentioned but bad or generic text? Not mentioned in the source? Ask to improve your brand mention Ask to be added, as high as possible 3 76
77. A quick todo list 1 2 3 Mentioned but bad or generic text? Not mentioned in the source? Can't get into existing source? Ask to improve your brand mention Ask to be added, as high as possible 77
78. A quick todo list 1 2 3 Mentioned but bad or generic text? Not mentioned in the source? Can't get into existing source? Ask to improve your brand mention Ask to be added, as high as possible Create a new article on good domains 78
79. How to write the articles to get them into LLMs? 79
80. Answer the query in the first 50 words 80
81. 11% of the phrases in citations comes from the first 50 words https://surferseo.com/blog/bluf-method-for-ai-crawlers/ 81
82. Direct answers no fluff Has to be easy for AI to get the answer. 82
83. 1. Find the queries 2. Audit your visibility 3. Improve existing mentions 4. Placing new brand mentions 5. Measure & optimize 83
84. Measure & optimize. ✅ AI traffic in analytics ✅ AI visibility tools ✅ Measure trends ✅ Self attribution 84
85. Why start now? 85
86. You can still influence which brands AI will mention 86
87. And if you are not doing it, someone else will! 87
88. Get my slides + free AI visibility report. Scan the code! 88