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Growth, internal

Kevan Lee
November 03, 2018

Growth, internal

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Kevan Lee

November 03, 2018
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  1. We have a great product! Agreed! Why do some great

    products succeed and others don't?
  2. Three misleading frameworks 1. Funnels 2. First-to-market & first-to-scale 3.

    Network effects, WOM, and defensibility are random
  3. Challenges with funnels Funnels create strategic silos Funnels create functional

    silos Funnels operate in one direction: top to bottom
  4. Product Marketing Advocacy Funnels create strategic silos Funnels create functional

    silos Funnels operate in one direction: top to bottom
  5. Value Promise The reason why people choose to participate in

    each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.
  6. Value Promise The reason why people choose to participate in

    each step of the growth loop. Personal Financial Social