Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Loops, internal (execs)
Search
Kevan Lee
November 08, 2018
1
53
Loops, internal (execs)
Kevan Lee
November 08, 2018
Tweet
Share
More Decks by Kevan Lee
See All by Kevan Lee
How to Adapt Your Social Media Strategies
kevanlee
0
84
How marketing works at Buffer
kevanlee
1
1.1k
Growth, internal
kevanlee
0
41
Featured
See All Featured
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
31
1.3k
How to train your dragon (web standard)
notwaldorf
96
6.1k
Raft: Consensus for Rubyists
vanstee
140
7k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
21
1.4k
Building an army of robots
kneath
306
45k
For a Future-Friendly Web
brad_frost
179
9.8k
Optimising Largest Contentful Paint
csswizardry
37
3.4k
How STYLIGHT went responsive
nonsquared
100
5.7k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
Build The Right Thing And Hit Your Dates
maggiecrowley
37
2.8k
The Language of Interfaces
destraynor
158
25k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
16k
Transcript
How does our product grow?
System of Compounding Loops
What is a loop?
Example
Acquisition Retention Engagement Defensibility
What about funnels?
Funnels = Accountabilities Loops = Growth
Challenges with funnels Funnels create strategic silos Funnels create functional
silos Funnels operate in one direction: top to bottom
None
We want sustainable, compounding growth.
None
None
Why loops don't last forever Value Promises Change Max Scope
Exists
Value Promise The reason why people choose to participate in
each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.
Value Promise: Personal People want to save time with social
media Value Promise: ???
None
None
What will our next loops be?
What will our next loops be? Current Loops New Explorations
Word of Mouth Content marketing Virality (team invite) User-distributed (branded shortlinks) Leads Customer education Sponsorships Integrations
How fully do we adopt loops? Product Marketing Advocacy