Loops, internal (execs)

Transcript

1. How does our product grow?
2. System of Compounding Loops
3. What is a loop?
4. Example
5. Acquisition Retention Engagement Defensibility
6. What about funnels?
7. Funnels = Accountabilities Loops = Growth
8. Challenges with funnels Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom
10. We want sustainable, compounding growth.
13. Why loops don't last forever Value Promises Change Max Scope Exists
14. Value Promise The reason why people choose to participate in each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.
15. Value Promise: Personal People want to save time with social media Value Promise: ???
18. What will our next loops be?
19. What will our next loops be? Current Loops New Explorations Word of Mouth Content marketing Virality (team invite) User-distributed (branded shortlinks) Leads Customer education Sponsorships Integrations
20. How fully do we adopt loops? Product Marketing Advocacy