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Loops, internal (execs)
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Kevan Lee
November 08, 2018
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Loops, internal (execs)
Kevan Lee
November 08, 2018
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Transcript
How does our product grow?
System of Compounding Loops
What is a loop?
Example
Acquisition Retention Engagement Defensibility
What about funnels?
Funnels = Accountabilities Loops = Growth
Challenges with funnels Funnels create strategic silos Funnels create functional
silos Funnels operate in one direction: top to bottom
None
We want sustainable, compounding growth.
None
None
Why loops don't last forever Value Promises Change Max Scope
Exists
Value Promise The reason why people choose to participate in
each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.
Value Promise: Personal People want to save time with social
media Value Promise: ???
None
None
What will our next loops be?
What will our next loops be? Current Loops New Explorations
Word of Mouth Content marketing Virality (team invite) User-distributed (branded shortlinks) Leads Customer education Sponsorships Integrations
How fully do we adopt loops? Product Marketing Advocacy