How to Adapt Your Social Media Strategies

Social media advice to get you through turbulent times. Find out the state of social media today as well as which social media strategies and tactics are working for brands right now.

Transcript

1. Adapt Your Social Media Strategy
2. The State of Social Media
3. Engagement is up ... waaay up LinkedIn +55% Twitter +23% Pinterest +60% Facebook +50%
4. Activity is on the rise
5. High volatility, industry-to-industry 90% 2,400%
6. The Latest Strategies
7. Re-think your creative Assess everything. Test new messaging. Speak to the moment.
8. Experiment with video Live video, YouTube, TikTok. Save recordings. Repurpose the content.
9. Effective advertising costs More impressions available = lower CPMs. Promote the ways you’re helping.
10. New social media features Gift cards, social commerce, challenge stickers.
11. A Little About Buffer
12. We’re focused on helping you build your brand Social media management tools Plan and schedule posts, analyze your results Facebook, Twitter, Instagram, LinkedIn, Pinterest On-demand demos? buffer.com/webinars Trials: buffer.com/pricing
13. Thank you!