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Product management of LINE App with various dil...

Product management of LINE App with various dilemmas

LINE DevDay 2020

November 27, 2020
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  1. Agenda › LINE as a Messaging App › LINE as

    a Service Platform › Product Management with various dilemmas
  2. LINE in COVID-19 situation Active users of Group Call, Video

    Call has been significantly increased from February to March on 2020 Group Chat +29% Group Call +62% Video Call +34%
  3. LINE provides wide variety of services Payment, Music, Books, Healthcare,

    Finance, Travel, Shopping, Foods, Games, and more …
  4. LINE has grown up too fast Total registered user has

    been 400 Million in 3 years 0 50000000 100000000 150000000 200000000 250000000 300000000 350000000 400000000 450000000 11' 06/23 12' 07/26 13' 01/18 13' 07/21 13' 11/25 14' 04/01
  5. Is this really our purpose ? Users could continue using

    their friends list with same experience Users didn’t use services and LINE Official Accounts more Re-develop Home tab before it had just been launched in a year … ?
  6. › Not show friends list on default view › Customization

    area › Show contents details in services › Personalized contents The Points are …
  7. LINE is NOT a Completed Product And there is a

    lot of tasks of product managers
  8. THAILAND KOREA INDONESIA TOKYO TAIWAN FUKUOKA VIETNAM CHINA KYOTO Development

    Organization of LINE There are 9,400+ LINERs at April 2020