The #1 job of your sales page

KILL OBJECTIONS!

Transcript

1. The #1 job — of your — sales page By Marc-André Cournoyer (that’s Coor-Noah-Ye)
2. KILL OBJECTIONS
3. http://pixabay.com/en/stick-man-silhouette-shadow-33439/ I say, your product seems exquisite, but lacks proper cowbells. When you customers complain ...
4. http://pixabay.com/en/stick-man-silhouette-shadow-33439/ Here is why I will not buy ... ... they are telling you exactly why they are not buying.
5. REASONS NOT TO BUY Kill Your job is to kill those reasons they have for not buying.
6. 1 # Step #1: how to you find those objections?
7. Got any question or concern? Hit reply and let me know. - Marc Always be closing asking for objections ^ Always be asking for objections. Especially in your launch emails. Always close by reminding people to tell you their objections.
8. P.S.: Still not sure you should take this class? Got some questions? Drop me a line and let me know. Always encourage people to contact you on your sales page too. “P.S.” had higher readership than the body’s copy.
9. I also send a questionnaire after people use my products. “How could I improve?” I often discover the best objections this way. Eg.: “I almost didn’t buy because ...”
10. 2 # Step #2...
11. Kill Kill Kill Kill . . . w it h ki ndn e ssPsychology! Kill those objections with some psychology.
12. http://amzn.com/006124189X Based on the 8 principles of persuasion.
13. Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. - Zig Ziglar “
14. http://pixabay.com/en/stick-man-silhouette-shadow-33439/ By god! That is quite a lump sum you’re demanding. no money
15. http://basecamp.com/pricing EN H AN CE!
16. Do not offer cheaper alternative. Add more expensive ones, so that your original package looks less expensive. Contrast: Offer most expensive products first, following products will look less expensive.
17. Other Rails training classes go for about $1,500 and up, but I want to keep this class accessible. The price for the full 8 hours of interactive class, cheatsheets, exercises and a copy of Create Your Own Programming Language is $529. Here’s the trick I use every time I’m about to mention the price of one of my products. Compare to higher price, list features, then price.
18. http://pixabay.com/en/stick-man-silhouette-shadow-33439/ Splendid! Perhaps I may acquire your product next week. NEVER no hurry
19. PLACES ARE LIMITED & THEY GO FAST! This class will be highly interactive, I want to be able to answer all of your questions. Thus, each class is limited to 25 people. Keep in mind, previous editions sold out in just a few days. They trick is to force them into making a decision right NOW! Buy now or never (or at least say if you buy later, you’ll pay a lot more and wait).
20. Get 20% if you buy today. Limit the time
21. 100 first copies get 20% off. ... or limit the quantities.
22. http://pixabay.com/en/stick-man-silhouette-shadow-33439/ Shall I trust this young gentleman? no trust
23. Social Proof.
24. Also free trials.
25. ... by far the most effective
26. — The End — @macournoyer codedinc.com