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Why #littlebigdetails Matter and What You Shoul...

Why #littlebigdetails Matter and What You Should Do About Them

The audience, structure and often the design of university websites are 90% the same (for the most part). Although your website is probably not the sole reason students enroll, it can be a detractor. The difference between a regular site and a rememberable one is the #littlebigdetails. A lot of time is spent on the “big details” of a website, like the centerpiece image, and things that everyone expects, frankly the easy decisions. The harder, but more memorable, are the little details that make a big difference in your user's experience. Learn why these details make such a large impact and how to take a step back to discover how to add a little joy to your user experience. #psuweb13

Nick DeNardis

June 07, 2013
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  1. @nickdenardis #psuweb13 Associate Director of Web Communications Wayne State University

    wayne.edu Host of EDU Checkup educheckup.com Curator of EDU Snippits edusnippits.com Nick DeNardis
  2. @nickdenardis #psuweb13 Highered suers from • Lack of ‘product’ champions

    • Limited time/budget • CMS’s... • Decentralization/Centralization struggle • RFP/Committee fatigue • Innovation paralysis
  3. @nickdenardis #psuweb13 “Not all of us can do great things.

    But we can do small things with great love.” ~ Mother Teresa
  4. @nickdenardis #psuweb13 So what are they? Not apparent Useful to

    the user Solves a problem “Hey, did you know..”?
  5. @nickdenardis #psuweb13 GA Event Tracking _trackEvent(category, action, opt_label, opt_value, opt_noninteraction)

    _trackEvent(‘littlebigdetail’, ‘moved- click’, ‘Future Students’)
  6. @nickdenardis #psuweb13 Rules Your website must work first No A/B

    test you can use Won’t get you an award Put a smile on someone’s face