Creating Marketing Content & Assets with Vertex AI

This session explores how developers, marketers, and content creators can leverage Vertex AI to generate large-scale, personalized marketing content and assets. By integrating tools like Gemini 2.0 Flash, Google Search, and custom pipelines, users can automate the creation of copy, visuals, and campaign strategies.

The presentation highlights practical use cases such as producing marketing campaigns and ad copy. It also emphasizes prompt engineering, dataset fine-tuning, and collaboration between marketing teams and ML engineers to achieve brand-aligned outputs efficiently.

Transcript

1. Creating Marketing Content & Assets with Vertex AI Codelab Uyo
2. I am Nsikak Thompson @hinsikak Senior Software Engineer League
3. Uyo Models Prompting Context (RAG) Orchestration (Agents) Evals & Observability AI Engineering Patterns
4. Objectives Generate marketing campaign briefs and assets. Using Gemini 2.0 Generative AI Capability Integrate with Google Search for grounding. Gemini Developer API and Vertex AI with Gen AI SDK. Editable University Name
5. Understanding the foundational AI models, their capabilities, and how to effectively integrate them into your applications. Models
6. Uyo Prompting Prompting is the art of extracting desired behaviors from AI models. Instruction Context Output Indicator Input Anatomy
7. Enhancing model responses by providing relevant context beyond their training data. Context (RAG)
8. Editable Location Orchestration and Agents An agent is simply a system that has autonomy over "how it accomplishes a given task." Content Generation Coding Lead Generation Meeting summary Use cases
9. Tools Google Colab Vertex AI on Google Cloud Python Programming Language Gen AI SDK Gemini 2.0 Flash - LLM
10. Vertex AI is a fully-managed AI development platform for building and using generative AI application. Powered by Google Cloud Vertex AI
11. Let’s get right to it.
12. Claim your Cloud Credits Use the link Use this link for free access to Google Cloud Platform waiving billing instruments (like credit cards). https://trygcp.dev/e/build-ai-UYO01
14. Codelab Open the URL Click “ Open in Colab” bit.ly/vertexai-codelab-uyo