leaving the age of information and entering the age of recommendation” • CNN Money, “The race to create a 'smart' Google”: ◦ “The Web, they say, is leaving the era of search and entering one of discovery. What's the difference? Search is what you do when you're looking for something. Discovery is when something wonderful that you didn't know existed, or didn't know how to ask for, finds you.” Source: compiled from Xavier Amatriain MLSS slides (2014) Background