Rich George

Overview
An experience and focused leader with a passion for all things digital marketing and organic search. With have over 25 years’ experience in search and growing in my current role as a board level Managing Partner at Wavemaker based in the UK.

Current Role
My role is to lead the organic performance team (25+ people) across the UK. Setting the strategic vision and direction of the team, challenging ourselves to innovate in our products, process and thinking.

I am also part of a WPP global SEO exco comprising of 6 senior leaders from across the group worldwide. We facilitate knowledge transfers and raise SEO standards across Group.
I guest lectured at the University of Salford “Search and Social media marketing” course and have spoken at a number of events, giving the keynote at SMX Paris in June 2018 on “AI and digital transformation” and a contributing author in 2019/20 with Salford University of book on “digital business transformation”.

At Brighton SEO round table panel in 2023 and 2024 and guest speaker main stage 2024. https://www.youtube.com/watch?v=2YKiR9rKtDk

Speaking again at Brighton SEO In 2025 on Content decay https://brightonseo.com/events/october-2025/talks/content-decay-the-silent-threat-to-website-performance