Talk I gave at a Stanford ACM tech talk in May 2013.
Abstract of the talk was:
How Sharethrough uses the power of Scala, Hadoop, and agile development to built data driven ad products. Young engineers and data scientists often get overwhelmed and caught up with the latest algorithm. We'll discuss how the tools and concepts of software engineering are just as important as picking the right algorithm when building data products. In a startup environment the ability to rapidly iterate on underlying algorithms while shipping product is an exciting challenge, especially given the size of modern data sets.