How to Scratch an Itch (in 200 Repos or Less)

Transcript

1. scratch
   an itch
   how
   to
   

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2. scratch
   an itch
   (in 200 repos or less)
   how
   to
   

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3. @searls is my real name.
   

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4. @searls is my real name.
   My parents were on-brand.
   

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5. This is my 2011 face!
   

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6. This is my 2011 face!
   Stuck with it forever.
   

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7. I co-founded @testdouble.
   

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8. I co-founded @testdouble.
   It's like consulting, but good!
   

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9. scratch
   an itch
   (in 200 repos or less)
   how
   to
   

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10. Creativity
    

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12. OK!
    

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13. So, what's
    creativity?
    

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15. Is creativity passion?
    

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16. Passion is hot right now!
    

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17. Passion is hot right now!
    

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18. Passion is hot right now!
    

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19. Passion is hot right now!
    

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20. Passion is hot right now!
    

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21. Passion is hot right now!
    

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22. Passion is hot right now!
    

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23. Passion is hot right now!
    

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24. Passion is hot right now!
    

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25. Passion is hot right now!
    

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26. Passion's hot right now!
    

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27. Passion's hot right now!
    

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28. Nope, not passion!
    

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29. Is creativity art?
    

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32. Ehh…
    

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33. Is creativity vision?
    

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35. ☁
    
    

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36. View Slide

37. Vision's not enough.
    

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41. Are YOU creative?
    

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42. Are YOU creative?
    Incredibly passionate
    

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43. Are YOU creative?
    Incredibly passionate
    Create beautiful things
    

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44. Are YOU creative?
    Incredibly passionate
    Create beautiful things
    Can see into the future
    

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45. Are YOU creative?
    Incredibly passionate
    Create beautiful things
    Can see into the future
    ❌
    

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46. Are YOU creative?
    Incredibly passionate
    Create beautiful things
    Can see into the future
    ❌
    ❌
    

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47. Are YOU creative?
    Incredibly passionate
    Create beautiful things
    Can see into the future
    ❌
    ❌
    ❌
    

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48. View Slide

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50. Creative Spark
    

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51. View Slide

52. 
    ✨
    

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53. 
    ✨
    
    

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54. 
    ✨
    

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55. 
    ✨
    
    

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56. 
    ✨
    
    
    

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57. 
    ✨
    
    
    
    

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58. 
    ✨
    
    
    
    

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59. ✨
    
    
    
    

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60. View Slide

61. ☝
    
    

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62. ☝
    
    
    

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63. ☝
    
    

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64. ☝
    
    Creativity is a
    chronic illness.
    

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65. ☝
    
    Creativity is a
    chronic illness.
    
    

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66. View Slide

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70. View Slide

71. Negative emotions
    

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72. Negative emotions
    Positive outcomes
    

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73. View Slide

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75. View Slide

76. At the beginning
    of my career…
    

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79. 
    ☹
    
    
    
    
    
    
    

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80. 
    ☹
    

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81. 
    ☹
    
    

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82. It took me years
    to realize this:
    

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83. I needed an outlet
    
    

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84. Production wasn't a
    great creative outlet
    
    
    

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85. View Slide

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91. View Slide

92. 
    We create it, but it's not our own
    
    
    
    

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93. View Slide

94. 
    
    
    
    Me
    

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95. 
    
    
    
    Me My
    team
    

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107. View Slide

108. Dev QA Prod
     
     
     

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109. Dev QA Prod
     
     
     
     

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110. Dev QA Prod
     
     
     
     
     

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111. Dev QA Prod
     
     
     
     

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112. Dev QA Prod
     
     
     
     
     

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113. Dev QA Prod
     
     
     
     
     
     

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114. Dev QA Prod
     
     
     
     
     
     

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115. Dev QA Prod
     
     
     
     
     
     
     

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116. Dev QA Prod
     
     
     
     
     
     
     ☹
     

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117. Dev QA Prod
     
     
     
     
     
     
     ☹
     
     

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118. Dev QA Prod
     
     
     
     
     
     
     ☹
     
     
     

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119. Dev QA Prod
     
     
     
     
     
     
     ☹
     
     
     Don't cede control of your
     happiness to someone else
     

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120. Create space
     for creativity
     

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121. One morning…
     

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122. View Slide

123. View Slide

124. View Slide

125. ⌨
     
     

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126. ⌨
     
     *hack*
     *hack*
     *hack*
     *hack*
     

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127. ⌨
     
     *hack*
     *hack*
     *hack*
     *hack*
     
     

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128. ⌨
     
     *hack*
     *hack*
     *hack*
     *hack*
     
     
     

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129. 
     ☹
     

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130. 
     ☹
     
     

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131. View Slide

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133. View Slide

134. View Slide

135. 
     Main Project
     

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136. 
     Main Project
     

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137. 
     Main Project
     
     Side Project
     

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138. Burning the candle at both ends
     

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139. Burning the candle at both ends
     

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140. 
     Why do I do this?
     
     

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141. 
     Why do I do this?
     
     

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142. 
     Why do I do this?
     
     

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143. 
     Why do I do this?
     
     

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144. 
     Why do I do this?
     
     

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145. 
     Why do I do this?
     
     

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146. 
     Why do I do this?
     
     

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147. 
     Why do I do this?
     
     

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148. 
     Why do I do this?
     
     

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149. 
     Why do I do this?
     
     

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150. 
     Why do I do this?
     
     

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151. 
     Why do I do this?
     
     

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152. 
     Why do I do this?
     
     

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153. ⛳
     ⛪
     

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154. ⛳
     ⛪
     

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155. ⛳
     
     

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156. ⛳
     
     Inadequacy
     

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157. ⛳
     ⛪
     

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158. ⛳
     ⛪
     

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159. ⛪
     

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160. ⛪
     Indignation
     

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161. ⛳
     ⛪
     

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162. ⛳
     ⛪
     

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163. View Slide

164. 
     Incompetence
     

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165. Inadequacy
     Indignation
     Incompetence
     

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166. Inadequacy
     Indignation
     Incompetence
     people to
     imitate
     

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167. Inadequacy
     Indignation
     Incompetence
     people to
     imitate
     something
     to say
     

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168. Inadequacy
     Indignation
     Incompetence
     room to
     improve
     people to
     imitate
     something
     to say
     

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169. Means
     Inadequacy
     Indignation
     Incompetence
     room to
     improve
     something
     to say
     

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170. Means
     Inadequacy
     Indignation
     Incompetence
     room to
     improve
     Motive
     

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171. Means
     Inadequacy
     Indignation
     Incompetence
     Motive
     Opportunity
     

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172. ⛳
     ⛪
     

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173. ⛳
     ⛪
     Privilege!
     

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174. View Slide

175. [email protected]
     

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176. ⛳
     ⛪
     Inadequacy Indignation Incompetence
     

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177. 
     Creative ideas
     

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178. I feel ___________, but I
     

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179. express indignation
     I feel ___________, but I
     

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180. express indignation
     admit incompetence
     I feel ___________, but I
     ____________
     . Maybe if I
     

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181. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

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182. 
     ⛳ ⛪
     Incompetence
     
     

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183. Book-learning
     

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184. 
     
     
     Book-learning
     

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185. 
     
     vs.
     Book-learning
     

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186. 
     
     
     vs.
     Capitalism
     Book-learning
     

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187. View Slide

188. 
     We need a new
     citation editor.
     

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189. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

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190. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     I don't need CompSci
     

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191. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     I don't need CompSci
     can't create an app either
     

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192. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     I don't need CompSci
     can't create an app either
     survive this profession
     

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193. View Slide

194. I did it!
     ☺
     

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195. Accomplishments:
     

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196. Accomplishments:
     • All 3 major style guides
     

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197. Accomplishments:
     • All 3 major style guides
     • Dozens of types of sources
     

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198. Accomplishments:
     • All 3 major style guides
     • Dozens of types of sources
     • Complete account system
     

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199. Accomplishments:
     • All 3 major style guides
     • Dozens of types of sources
     • Complete account system
     • Bibliography creation & export
     

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200. Accomplishments:
     • All 3 major style guides
     • Dozens of types of sources
     • Complete account system
     • Bibliography creation & export
     • Millions of users
     

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201. I made it up as I went!
     
     

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202. Very minor downsides:
     

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203. Very minor downsides:
     • Completely insecure
     

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204. Very minor downsides:
     • Completely insecure
     • 100% manual testing
     

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205. Very minor downsides:
     • Completely insecure
     • 100% manual testing
     • GB's of daily server warnings
     

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206. Very minor downsides:
     • Completely insecure
     • 100% manual testing
     • GB's of daily server warnings
     • A 16,000 line PHP file
     

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207. 
     Fear of bad code
     can paralyze you
     

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208. 
     Recognize when it's
     safe to make a mess
     

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209. 
     ⛳ ⛪
     Incompetence
     
     

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210. 
     ⛳ ⛪
     Incompetence
     
     

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211. 
     ⛳ ⛪
     Incompetence
     
     

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212. The Web
     
     
     

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213. The Web
     vs.
     
     

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214. The Web
     ⛓
     The Metal
     vs.
     
     

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215. I tried to "go native"
     
     

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216. View Slide

217. View Slide

218. ☹
     

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219. View Slide

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221. View Slide

222. ☹
     

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223. View Slide

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225. View Slide

226. ☹
     

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227. View Slide

228. View Slide

229. 
     I was too dumb for native apps
     

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230. But then, one day…
     
     

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231. View Slide

232. View Slide

233. Now I really wanted to go native
     
     

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234. Now I really wanted to go native
     
     
     

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235. Now I really wanted to go native
     
     

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236. Now I really wanted to go native
     
     

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237. View Slide

238. • Beautiful
     

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239. • Beautiful
     • Innovative
     

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240. • Beautiful
     • Innovative
     • Life-altering
     

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241. • Beautiful
     • Innovative
     • Life-altering
     • Impossibly slow
     

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242. View Slide

243. 3 minutes
     ⏲
     

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244. There was no
     "Mobile Web"
     

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245. No such thing as
     "Responsive Design"
     

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246. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

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247. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     mobile web is a joke
     

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248. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     mobile web is a joke
     keep failing to learn Cocoa
     

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249. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     mobile web is a joke
     keep failing to learn Cocoa
     learn how to learn
     

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250. View Slide

251. View Slide

252. 
     
     

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253. 
     
     libxml2
     

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254. 
     
     libxml2 Objects
     

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255. 
     
     libxml2 Objects
     
     

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256. 
     
     libxml2 Objects
     
     

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257. 
     
     libxml2 Objects
     
     Build UI
     

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258. 
     
     libxml2 Objects
     
     Build UI
     

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259. View Slide

260. • 66% faster! Legible!
     

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261. • 66% faster! Legible!
     • Full-featured
     

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262. • 66% faster! Legible!
     • Full-featured
     • 1st OSS contribution
     

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263. • 66% faster! Legible!
     • Full-featured
     • 1st OSS contribution
     • 1st user group talk
     

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264. • 66% faster! Legible!
     • Full-featured
     • 1st OSS contribution
     • 1st user group talk
     • Rejected by Apple
     

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265. View Slide

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267. ☺
     

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268. Mission Accomplished
     ☺
     

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269. Learning simple stuff is easy…
     

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270. Learning simple stuff is easy…
     …if you can fit
     it inside a day
     

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271. Learning something bigger?
     

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272. Learning something bigger?
     
     

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273. Learning something bigger?
     
     

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274. Learning something bigger?
     
     

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275. Learning something bigger?
     
     Then you need a real purpose.
     
     

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276. Learning something bigger?
     
     Then you need a real purpose.
     
     

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277. Learning something bigger?
     
     Then you need a real purpose.
     

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278. Find the smallest thing
     you can caremad over
     
     
     

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279. 
     ⛳ ⛪
     Incompetence
     
     

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280. 
     ⛳ ⛪
     Incompetence
     
     

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281. 
     ⛳ ⛪
     Incompetence
     
     

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282. Java kids be like
     

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283. Java kids be like
     
     

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284. Ruby kids be like
     

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285. Ruby kids be like
     
     

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286. View Slide

287. Java
     

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288. Java
     

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289. Ruby
     

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290. Ruby
     

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291. Programming
     
     

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292. Dynamic Programming
     
     

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293. Meta-programming
     
     

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294. My first Ruby team
     
     

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295. My first Ruby team
     
     
     
     
     

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296. 
     My first Ruby team's tests
     
     
     
     

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297. 
     My first Ruby team's tests
     
     
     
     

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298. dog = double()
     

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299. dog = double()
     dog.should_receive(:wag)
     

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300. dog = double()
     dog.should_receive(:wag)
     .with(:tail)
     

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301. dog = double()
     dog.should_receive(:wag)
     .with(:tail)
     

     subject.pet(dog)
     

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302. dog = double()
     dog.should_receive(:wag)
     .with(:tail)
     

     subject.pet(dog)
     

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303. dog = double()
     dog.should_receive(:wag)
     .with(:tail)
     

     subject.pet(dog)
     No type awareness
     

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304. dog = double()
     dog.should_receive(:wag)
     .with(:tail)
     

     subject.pet(dog)
     Out of order
     

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305. dog = double()
     dog.should_receive(:wag)
     .with(:tail)
     

     subject.pet(dog)
     Verbose API
     

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306. View Slide

307. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

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308. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     mad at these mocks
     

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309. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     mad at these mocks
     can't metaprogram Ruby
     

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310. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     mad at these mocks
     can't metaprogram Ruby
     fit in with Rubyists
     

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311. Java Ruby
     Cargo-cult
     

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312. Java Ruby
     
     

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313. Java Ruby
     
     

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314. Java Ruby
     

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315. Learned Humility
     

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316. Learned Humility
     
     

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317. Learned Humility
     
     

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318. Learned Humility
     ⏰
     

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319. dog = gimme(Dog)
     

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320. dog = gimme(Dog)
     

     subject.pet(dog)
     

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321. dog = gimme(Dog)
     

     subject.pet(dog)
     

     verify(dog).wag(:tail)
     

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322. gimme
     

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323. • Had type awareness
     gimme
     

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324. • Had type awareness
     • Preserves test order
     gimme
     

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325. • Had type awareness
     • Preserves test order
     • Clever, terse APIs
     gimme
     

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326. • Had type awareness
     • Preserves test order
     • Clever, terse APIs
     • Nobody adopted it
     gimme
     

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327. • Had type awareness
     • Preserves test order
     • Clever, terse APIs
     • Nobody adopted it
     • Influenced competitors
     gimme
     

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328. Getting out of
     the line of fire
     
     

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329. Working code
     
     can sell ideas
     

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330. Working code
     
     can sell ideas
     ⌨
     +
     

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331. Working code
     
     
     can sell ideas
     =
     ⌨
     +
     

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332. Ideas require no
     maintenance!
     ☎
     

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333. 
     ⛳ ⛪
     Incompetence
     
     

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334. 
     ⛳ ⛪
     Incompetence
     
     

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335. 
     ⛳ ⛪
     Incompetence
     
     

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336. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

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337. Midwestern
     programming
     

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338. View Slide

339. View Slide

340. View Slide

341. View Slide

342. View Slide

343. View Slide

344. View Slide

345. I'm not great at cocktail parties
     
     

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346. I had some rockstar envy
     
     

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347. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

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348. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     my work isn't exciting
     

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349. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     my work isn't exciting
     only know how to Enterprise
     

     View Slide

350. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     my work isn't exciting
     only know how to Enterprise
     be more appreciated
     

     View Slide

351. mustachify.me
     

     View Slide

352. mustachify.me
     

     View Slide

353. mustachify.me
     

     View Slide

354. "Let's think bigger"
     
     

     View Slide

355. "Let's think bigger"
     
     

     View Slide

356. Must Stache
     

     View Slide

357. Must Stache
     Cory
     

     View Slide

358. Must Stache
     Cory
     

     View Slide

359. Must Stache
     Cory
     

     View Slide

360. • Posted to a forum at 11pm
     

     View Slide

361. • Posted to a forum at 11pm
     •
     
     

     View Slide

362. • Posted to a forum at 11pm
     •
     
     • 12,000 views (~3,000 installs)
     

     View Slide

363. • Posted to a forum at 11pm
     •
     
     • 12,000 views (~3,000 installs)
     • 40 pages per user/hour
     

     View Slide

364. • Posted to a forum at 11pm
     •
     
     • 12,000 views (~3,000 installs)
     • 40 pages per user/hour
     • 42 images/page
     

     View Slide

365. • Posted to a forum at 11pm
     •
     
     • 12,000 views (~3,000 installs)
     • 40 pages per user/hour
     • 42 images/page
     • 5 million requests per hour
     

     View Slide

366. View Slide

367. Serverless!
     

     View Slide

368. Must Stache
     Cory
     

     View Slide

369. Must Stache
     Cory
     

     View Slide

370. Must Stache
     Cory
     Cory
     

     View Slide

371. Must Stache
     Cory
     Cory
     

     View Slide

372. Must Stache
     Cory
     Cory
     

     View Slide

373. Many months later
     
     

     View Slide

374. View Slide

375. View Slide

376. View Slide

377. View Slide

378. View Slide

379. View Slide

380. ☺
     

     View Slide

381. View Slide

382. ✉
     

     View Slide

383. ✉
     ✉ ✉
     ✉ ✉
     ✉ ✉
     ✉
     ✉
     ✉
     ✉
     ✉✉
     ✉
     ✉ ✉
     ✉
     ✉
     ✉
     ✉
     ✉
     ✉
     

     View Slide

384. This wasn't fan mail
     
     

     View Slide

385. View Slide

386. • Built a popular thing
     

     View Slide

387. • Built a popular thing
     • Was unaware of that popularity
     

     View Slide

388. • Built a popular thing
     • Was unaware of that popularity
     • Made someone else millions
     

     View Slide

389. • Built a popular thing
     • Was unaware of that popularity
     • Made someone else millions (?)
     

     View Slide

390. • Built a popular thing
     • Was unaware of that popularity
     • Made someone else millions
     • Made thousands of users angry
     (?)
     

     View Slide

391. • Built a popular thing
     • Was unaware of that popularity
     • Made someone else millions
     • Made thousands of users angry
     • Left with no recourse
     (?)
     

     View Slide

392. Serverless isn't
     

     View Slide

393. Popularity without
     purpose is toxic
     ☢
     

     View Slide

394. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

     View Slide

395. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

     View Slide

396. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

     View Slide

397. I was on a legacy
     rescue project
     

     View Slide

398. I was on a legacy
     rescue project
     I was on a legacy
     rescue project
     

     View Slide

399. I was on a legacy
     rescue project
     I was on a legacy
     rescue project
     My kids will inherit it
     

     View Slide

400. I was on a legacy
     rescue project
     I was on a legacy
     rescue project
     

     View Slide

401. I was on a legacy
     rescue project
     I was on a legacy
     rescue project
     I wanted to be rescued
     

     View Slide

402. ☹
     

     View Slide

403. ☹
     
     

     View Slide

404. ☹
     

     View Slide

405. Can I program anything useful
     in under 2 months anymore?
     
     

     View Slide

406. to-do apps
     ✅
     

     View Slide

407. Project:
     Plaintext to-dos
     

     View Slide

408. Project:
     - Task A
     Plaintext to-dos
     

     View Slide

409. Project:
     - Task A
     - Task B
     Plaintext to-dos
     

     View Slide

410. Project:
     - Task A
     - Task B
     - Task C
     Plaintext to-dos
     

     View Slide

411. Project:
     / Task A
     - Task B
     - Task C
     Plaintext to-dos
     

     View Slide

412. Project:
     / Task A
     # Task B
     - Task C
     Plaintext to-dos
     

     View Slide

413. Project:
     / Task A
     # Task B
     - Task C {6/10/2011}
     Plaintext to-dos
     

     View Slide

414. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

     View Slide

415. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     I hate all to-do apps
     

     View Slide

416. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     I hate all to-do apps
     forgot how to code
     

     View Slide

417. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     I hate all to-do apps
     forgot how to code
     restore my pride
     

     View Slide

418. A quest!
     
     

     View Slide

419. Build a great to-do app…
     ✅
     

     View Slide

420. …in under 24 hours
     ⏲
     

     View Slide

421. doing-it:
     doing-it app
     

     View Slide

422. doing-it:
     - make a div contenteditable
     doing-it app
     

     View Slide

423. doing-it:
     - make a div contenteditable
     - dump it in localStorage
     doing-it app
     

     View Slide

424. doing-it:
     - make a div contenteditable
     - dump it in localStorage
     - read from localStorage
     doing-it app
     

     View Slide

425. doing-it:
     - make a div contenteditable
     - dump it in localStorage
     - read from localStorage
     - use it to track the rest
     doing-it app
     

     View Slide

426. I did it!
     
     

     View Slide

427. View Slide

428. View Slide

429. ✅
     doing-it
     

     View Slide

430. • Finished within 1 day ✅
     doing-it
     

     View Slide

431. • Finished within 1 day
     • Renewed confidence
     ✅
     doing-it
     

     View Slide

432. • Finished within 1 day
     • Renewed confidence
     • Still works ( Heroku!)
     ✅
     doing-it
     

     View Slide

433. • Finished within 1 day
     • Renewed confidence
     • Still works ( Heroku!)
     • No users ➡ no e-mail
     ✅
     doing-it
     

     View Slide

434. • Finished within 1 day
     • Renewed confidence
     • Still works ( Heroku!)
     • No users ➡ no e-mail
     • Threw it on GitHub
     ✅
     doing-it
     

     View Slide

435. Self-validation
     
     

     View Slide

436. "How do I open-source?"
     
     ⭐
     ⭐
     

     View Slide

437. View Slide

438. 
     Write (me)
     some docs,
     my child.
     

     View Slide

439. 
     Send (me) a
     pull request
     

     View Slide

440. 
     
     ⭐
     ⭐
     
     

     View Slide

441. 
     
     ⭐
     ⭐
     
     
     

     View Slide

442. 
     ⭐
     ⭐
     
     
     
     

     View Slide

443. 
     ⭐
     ⭐
     
     
     
     Rejected! This is
     not how I'd do it.
     

     View Slide

444. Do you want
     another boss?
     
     

     View Slide

445. View Slide

446. 
     I made what I
     wanted, then
     flung it online
     

     View Slide

447. Can't predict
     what'll stick
     
     

     View Slide

448. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

     View Slide

449. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

     View Slide

450. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

     View Slide

451. The Thoughtleader's Dilemma
     

     View Slide

452. The Thoughtleader's Dilemma
     • Do interesting work
     

     View Slide

453. The Thoughtleader's Dilemma
     • Do interesting work
     • Share insights with others
     

     View Slide

454. The Thoughtleader's Dilemma
     • Do interesting work
     • Share insights with others
     • Stop doing the work
     

     View Slide

455. The Thoughtleader's Dilemma
     • Do interesting work
     • Share insights with others
     • Stop doing the work
     • Thoughtlead others off a cliff
     

     View Slide

456. Test-Driven Development
     

     View Slide

457. One day, I started
     leading thoughts…
     

     View Slide

458. google "tdd failure"
     

     View Slide

459. View Slide

460. View Slide

461. 
     This is "London-
     school" TDD
     

     View Slide

462. ☝
     
     This is "London-
     school" TDD
     
     

     View Slide

463. ☝
     
     This is "London-
     school" TDD
     
     It isn't, really
     

     View Slide

464. View Slide

465. View Slide

466. Discovery Testing
     

     View Slide

467. View Slide

468. View Slide

469. View Slide

470. View Slide

471. View Slide

472. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

     View Slide

473. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     TDD isn't understood
     

     View Slide

474. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     TDD isn't understood
     am a talking head
     

     View Slide

475. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     TDD isn't understood
     am a talking head
     validate my ideas
     

     View Slide

476. Simplisafe™ alarm system
     
     

     View Slide

477. Simplisafe™ alarm system
     
     
     

     View Slide

478. Simplisafe™ alarm system
     
     
     

     View Slide

479. View Slide

480. homebridge
     

     View Slide

481. homebridge
     ❓
     

     View Slide

482. homebridge
     ❓
     
     

     View Slide

483. homebridge
     ❓
     
     Hey Siri, turn on my alarm
     

     View Slide

484. ❓
     

     View Slide

485. Does my TDD
     process work?
     

     View Slide

486. Several hours later…
     ⏲
     

     View Slide

487. Whew!
     

     View Slide

488. npm install simplisafe
     

     View Slide

489. var simplisafe = require('simplisafe')
     

     View Slide

490. var simplisafe = require('simplisafe')
     

     simplisafe({
     

     View Slide

491. var simplisafe = require('simplisafe')
     

     simplisafe({
     user: '[email protected]',
     

     View Slide

492. var simplisafe = require('simplisafe')
     

     simplisafe({
     user: '[email protected]',
     password: '1234'
     

     View Slide

493. var simplisafe = require('simplisafe')
     

     simplisafe({
     user: '[email protected]',
     password: '1234'
     }, function (er, client) {
     

     View Slide

494. var simplisafe = require('simplisafe')
     

     simplisafe({
     user: '[email protected]',
     password: '1234'
     }, function (er, client) {
     client.setState('away')
     

     View Slide

495. var simplisafe = require('simplisafe')
     

     simplisafe({
     user: '[email protected]',
     password: '1234'
     }, function (er, client) {
     client.setState('away')
     })
     

     View Slide

496. var simplisafe = require('simplisafe')
     

     simplisafe({
     user: '[email protected]',
     password: '1234'
     }, function (er, client) {
     client.setState('away')
     })
     
     

     View Slide

497. 
     simplisafe
     

     View Slide

498. • Followed my own advice
     
     simplisafe
     

     View Slide

499. • Followed my own advice
     • It actually went really well!
     
     simplisafe
     

     View Slide

500. • Followed my own advice
     • It actually went really well!
     • I went too long without
     validating my ideas
     
     simplisafe
     

     View Slide

501. • Followed my own advice
     • It actually went really well!
     • I went too long without
     validating my ideas
     
     simplisafe
     
     

     View Slide

502. Dear technical managers,
     

     View Slide

503. Dear former developers,
     

     View Slide

504. Everything seems
     simple at a distance
     
     

     View Slide

505. Pattern recognition
     yields generic advice
     
     

     View Slide

506. 
     Trust the people
     closest to the work
     

     View Slide

507. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

     View Slide

508. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

     View Slide

509. 
     ⛳ ⛪
     Inadequacy
     ⛳
     
     

     View Slide

510. 
     ⛳ ⛪
     Indignation
     ⛪
     

     View Slide

511. I'm a worrier
     
     

     View Slide

512. View Slide

513. View Slide

514. View Slide

515. View Slide

516. View Slide

517. View Slide

518. View Slide

519. View Slide

520. 
     
     
     
     
     
     ☺
     

     View Slide

521. Six years pass…
     

     View Slide

522. View Slide

523. View Slide

524. View Slide

525. 
     ❓
     

     View Slide

526. View Slide

527. View Slide

528. SPoFaaS
     

     View Slide

529. SPoFaaS
     (single point of failure as a service)
     

     View Slide

530. View Slide

531. View Slide

532. View Slide

533. View Slide

534. View Slide

535. View Slide

536. View Slide

537. View Slide

538. View Slide

539. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

     View Slide

540. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     security matters
     

     View Slide

541. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     security matters
     am not an expert
     

     View Slide

542. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     security matters
     am not an expert
     feel a little safer
     

     View Slide

543. View Slide

544. ants
     
     

     View Slide

545. ne_ants
     

     View Slide

546. fine_ants
     
     

     View Slide

547. FineAnts.download("vanguard", {
     

     View Slide

548. FineAnts.download("vanguard", {
     user: "janelastname",
     

     View Slide

549. FineAnts.download("vanguard", {
     user: "janelastname",
     password: "password"
     

     View Slide

550. FineAnts.download("vanguard", {
     user: "janelastname",
     password: "password"
     })
     

     View Slide

551. FineAnts.download("vanguard", {
     user: "janelastname",
     password: "password"
     })
     

     View Slide

552. FineAnts.download("vanguard", {
     user: "janelastname",
     password: "password"
     })
     [{
     

     View Slide

553. FineAnts.download("vanguard", {
     user: "janelastname",
     password: "password"
     })
     [{
     id: "12345",
     

     View Slide

554. FineAnts.download("vanguard", {
     user: "janelastname",
     password: "password"
     })
     [{
     id: "12345",
     amount: 12.34
     

     View Slide

555. FineAnts.download("vanguard", {
     user: "janelastname",
     password: "password"
     })
     [{
     id: "12345",
     amount: 12.34
     }]
     

     View Slide

556. fine_ants_app
     
     http://localhost:3000
     

     View Slide

557. fine_ants_app
     
     http://localhost:3000
     

     View Slide

558. fine_ants_app
     http://localhost:3000
     

     View Slide

559. 
     fine_ants
     

     View Slide

560. • I (almost) have a dashboard
     
     fine_ants
     

     View Slide

561. • I (almost) have a dashboard
     • Locally encrypted
     
     fine_ants
     

     View Slide

562. • I (almost) have a dashboard
     • Locally encrypted
     • Put Selenium to good use
     
     fine_ants
     

     View Slide

563. • I (almost) have a dashboard
     • Locally encrypted
     • Put Selenium to good use
     • Not a generalizable app
     
     fine_ants
     

     View Slide

564. No shame in
     "hobby-grade"
     

     View Slide

565. Selfish little toy apps
     inspired many of us
     

     View Slide

566. 
     ⛳ ⛪
     Indignation
     ⛪
     

     View Slide

567. 
     ⛳ ⛪
     Indignation
     ⛪
     

     View Slide

568. 
     ⛳ ⛪
     Indignation
     ⛪
     

     View Slide

569. View Slide

570. gimme
     

     View Slide

571. 
     like stunt doubles
     Test doubles are
     

     View Slide

572. 
     like stunt doubles
     Test doubles are
     

     View Slide

573. 
     like stunt doubles
     Test doubles are
     

     View Slide

574. 
     like stunt doubles
     Test doubles are
     ☁
     

     View Slide

575. 
     like stunt doubles
     Test doubles are
     ☁
     

     View Slide

576. 
     like stunt doubles
     Test doubles are
     ☁
     ✅
     

     View Slide

577. View Slide

578. ☁
     

     View Slide

579. 
     ☁
     

     View Slide

580. 
     ☁
     
     

     View Slide

581. 
     ☁
     
     

     View Slide

582. ☁
     
     
     

     View Slide

583. ☁
     
     
     

     View Slide

584. ☁
     
     

     View Slide

585. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

     View Slide

586. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     users are in pain
     

     View Slide

587. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     users are in pain
     can't beat Sinon
     

     View Slide

588. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     users are in pain
     can't beat Sinon
     be less grouchy
     

     View Slide

589. My entire career may hinge
     on two or three concepts
     
     

     View Slide

590. View Slide

591. View Slide

592. View Slide

593. View Slide

594. 
     
     
     ∞
     

     View Slide

595. View Slide

596. .js
     

     View Slide

597. npm install testdouble
     

     View Slide

598. http://is.gd/happytdd
     

     View Slide

599. https://is.gd/td_vs_sinon
     

     View Slide

600. testdouble.js
     

     View Slide

601. • Works pretty well
     testdouble.js
     

     View Slide

602. • Works pretty well
     • Shares what we've
     learned clearly
     testdouble.js
     

     View Slide

603. • Works pretty well
     • Shares what we've
     learned clearly
     • Better than cynicism
     testdouble.js
     

     View Slide

604. Not getting through?
     Tweak your message
     
     

     View Slide

605. 
     Not winning !=
     Not worthwhile
     

     View Slide

606. Criticism is easier
     than contribution
     
     

     View Slide

607. 
     ⛳ ⛪
     Indignation
     ⛪
     

     View Slide

608. 
     ⛳ ⛪
     Indignation
     ⛪
     

     View Slide

609. 
     ⛳ ⛪
     Indignation
     ⛪
     

     View Slide

610. I emoji
     

     View Slide

611. Creativity is serious work
     
     

     View Slide

612. Open source:
     

     View Slide

613. You create,
     Open source:
     

     View Slide

614. You create,
     we depend
     Open source:
     

     View Slide

615. View Slide

616. View Slide

617. 
     ❤
     

     View Slide

618. 
     ❤
     

     View Slide

619. 
     
     ❤
     

     View Slide

620. 
     
     
     
     ❤
     

     View Slide

621. 
     
     
     
     ❤
     

     View Slide

622. Hating your own creations
     
     
     

     View Slide

623. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     

     View Slide

624. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     exploited & exhausted
     

     View Slide

625. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     exploited & exhausted
     can't escape it
     

     View Slide

626. express indignation
     admit incompetence
     lessen inadequacy
     I feel ___________, but I
     ____________
     . Maybe if I
     build it, I'll _____________
     .
     exploited & exhausted
     can't escape it
     find a fresh start
     

     View Slide

627. Build something no
     business would want
     
     

     View Slide

628. …or just license
     everything GPL
     

     View Slide

629. …or just license
     everything GPL
     

     View Slide

630. emoruby
     

     View Slide

631. ❤
     

     View Slide

632. ❤
     

     View Slide

633. ❤
     

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634. ❤
     

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635. ❤
     
     

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636. ❤
     
     
     

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637. ❤
     
     
     
     

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638. ❤
     
     
     
     
     

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639. ❤
     
     
     
     
     

     ❤▪▪
     

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640. ❤
     
     
     
     
     

     ❤▪▪
     

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641. class Heart
     def wave
     puts "smiley earth_asia"
     end
     end
     

     Heart.new.wave
     

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642. emoruby
     ❤
     

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643. • It's real dumb
     emoruby
     ❤
     

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644. • It's real dumb
     • Brought me joy
     emoruby
     ❤
     

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645. • It's real dumb
     • Brought me joy
     • Zero issues this year
     emoruby
     ❤
     

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646. It's okay to build
     things for yourself
     

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647. View Slide

648. View Slide

649. View Slide

650. It's okay to build
     things for yourself
     

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651. It's okay to build
     things for yourself
     fun
     

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652. 
     ⛳ ⛪
     Indignation
     ⛪
     

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653. 
     ⛳ ⛪
     Indignation
     ⛪
     

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654. 
     ⛳ ⛪
     Indignation
     ⛪
     

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655. ⛳
     ⛪
     
     Inadequacy Indignation
     Incompetence
     

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656. ⛳
     ⛪
     
     Inadequacy Indignation
     Incompetence
     

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657. I s you
     

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658. View Slide

659. View Slide

660. View Slide

661. View Slide

662. View Slide

663. View Slide

664. View Slide

665. 
     fine_ants
     

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666. 
     fine_ants
     

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667. View Slide

668. Maybe you're right
     

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669. Creativity isn't
     for everyone
     

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670. If you're ,
     

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671. perfectly content
     If you're ,
     

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672. totally fulfilled
     If you're ,
     

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673. OK with status quo
     If you're ,
     

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674. OK with status quo
     If you're
     why change things?
     ,
     

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675. OK with status quo
     If you're
     why change things?
     ,
     
     ⛱
     

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676. Negative feels are a symptom
     
     

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677. Root cause analysis
     

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678. Root cause analysis
     • Wrong tool for the job?
     

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679. Root cause analysis
     • Wrong tool for the job?
     • Technology-to-practice friction?
     

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680. Root cause analysis
     • Wrong tool for the job?
     • Technology-to-practice friction?
     • Work can't offer what you need?
     

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681. Root cause analysis
     • Wrong tool for the job?
     • Technology-to-practice friction?
     • Work can't offer what you need?
     • Internal baggage to get over?
     

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682. 
     Reflect on your feels
     

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683. 
     Reflect on your feels
     
     

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684. Your async brain
     
     

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685. Your async brain
     

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686. 
     Your async brain
     

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687. 
     Your async brain
     
     

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688. 
     Your async brain
     
     
     

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689. 
     Your async brain
     
     
     

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690. View Slide

691. 
     ❓
     

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692. 
     ❓
     

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693. View Slide

694. View Slide

695. View Slide

696. View Slide

697. View Slide

698. View Slide

699. View Slide

700. View Slide

701. ✅
     

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702. Find your outlet
     
     

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703. Find your outlet
     
     *
     

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704. Find your outlet
     
     *
     *it may not involve software
     

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705. Tomorrow!
     

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706. ⛱
     Tomorrow!
     

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707. Tomorrow!
     

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708. Test Smells
     Tomorrow!
     

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709. I'm @searls—tell me
     what you think
     !
     

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710. We need creative types to
     help improve the industry.
     [email protected]
     

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711. Know any teams looking
     for great programmers?
     [email protected]
     

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712. Thank you!
     

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713. Credits:
     Pole Vault by Mister Pixel from the Noun Project
     Thought Bubble by Tim Smith from the Noun Project
     Brain by Guillaume Bahri from the Noun Project
     

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