Privacy Sandboxとはなにか/Privacy Sandbox Explained

1SJWBDZ4BOECPYͱ͸ͳʹ͔ ͦͷഎܠͱٕज़తͳղઆ ೥݄̒೔ ୈ୅ࠇଳ-5ձ ୈ ୅ωοτϫʔΫɾηΩϡϦςΟࠇଳ େ௡ൟथ

1SJWBDZ4BOECPYͱ͸ɺ (PPHMF$ISPNFͰɺେ͖͘ҎԼͷͭͷػೳΛ࣮ݱ͢Δ͜ͱΛࢦ͠·͢ɻ ϒϥ΢βϑΟϯΨʔϓϦϯτ΍Ωϟογϡ୳ࡧͳͲʹΑΔӅΕͨτϥοΩ ϯάΛ๷ࢭ SEQBSUZDPPLJFͷഇࢭʹ൐͏୅ସٕज़܈ͷ࣮ݱ ͦͷ໨త͸ɺϢʔβϓϥΠόγʔʹ Ұఆͷ ഑ྀΛ͠ͳ͕Βɺ8FC্ͷ޿ࠂ
ΤίγεςϜΛ ͋Δఔ౓ ҡ͍࣋ͯ͘͜͠ͱͰ͢ɻ

1SJWBDZ4BOECPYΛ८Δ͍ΖΜͳελϯε ݱࡏ ϢʔβϓϥΠόγʔΛࠓΑΓϚγʹ ޿ࠂΤίγεςϜ΋େࣄ ېࢭ͞Εͯͳ͍ͳΒ ԿͰ΋΍Ζ͏ ޿ࠂऩӹͷ࠷େԽ ϢʔβϓϥΠόγʔୈҰ ( "
(%13 &6Ұൠσʔλอޢنଇ $$1" ΧϦϑΥϧχΞभফඅऀϓϥΠόγʔ๏ ถςΩαεभ भͷ൓τϥετૌু ӳ$." ڝ૪ࢢ৔ி ͷௐࠪ Ԥभҕһձͷ൓τϥετௐࠪ /FX (PPHMFͷίϛοτϝϯτ ڠٞʹڠྗ͢Δ ࣗࣾ޿ࠂαʔϏεΛ༏Ґʹ͠ͳ͍ ࣗࣾαʔϏεɾαΠτΛ༏۰͠ͳ͍ QDPPLJFഇࢭ೔લʹ$."΁௨஌Λ໿ଋ 1SJWBDZ4BOECPY &'' &MFDUSJD'SPOUJFS'PVOEBUJPO ిࢠϑϩϯςΟΞࡒஂ ൷൑

1SJWBDZ4BOECPY֤ػೳ ༻్ ࣌఺ͷ ঢ়گ 1SJWBDZ4BOECPYػೳ ֓ཁ USBDLJOH๷ࢭ 0SJHJO 5SJBM 6"3FEVDUJPO6"$)
σϑΥϧτ6"৘ใΛݻఆԽ͠ɺೳಈతʹઃఆ͢Δ"1*ͰΑΓৄ͍͠6"৘ใΛऔಘͤ͞Δٕज़ ࣮૷த *EFOUJ fi BCJMJUZ4UVEZ1SJWBDZ#VEHFU "1*ͷΤϯτϩϐʔΛଌఆ͠ fi OHFSQSJOUϕΫλʔΛಛఆɾ๷ࢭɻτϥοΩϯά͞ΕΔՄೳੑͷ ͋Δ"1*ར༻ྔΛ੍ݶɻ ܭըத (OBUDBUDIFS 8JMMGVM*1#MJOEOFTT/FBS1BUI/"5 TSDJQʹΑΔτϥοΩϯάΛආ͚ΔͨΊɺϓϥΠόγʔΛॏࢹͨ͠γεςϜ؅ཧɾ؂ࠪͷಋೖ ΍/"51SPYZͳͲͰ*1ΛӅٕ͢ज़ɻ QDPPLJF୅ ସ͑ػೳ 0SJHJO 5SJBM 5SVTU5PLFO"1* ޙड़ "UUSJCVUJPO3FQPSUJOH"1* ޙड़ 'JSTU1BSUZ4FU $PPLJFʹ4BNF1BSUZଐੑΛ৽ઃɻෳ਺ͷF5-% ΛಉҰTUQBSUZͱͯ͠ॲཧͰ͖ΔΑ͏ʹ ͢Δٕज़ɻηΩϡϦςΟڥքΛม͑Δͱ8$5"(͔ΒIBSNGVMͱධՁ͞Εͨɻ '-P$ ޙड़ ࣮૷த 8FC*% *%'FEFSBUJPOͷೝূϑϩʔΛϒϥ΢β಺ͰҰ෦࿈ܞͤ͞Δٕज़ɻQDPPLJF΍ϦμΠϨΫτ ͷॲཧΛͳ͘͢ɻ"QQMF͕ਐΊ͍ͯΔJT-PHHFEJO"1*ͱҰॹʹݕ౼͕ਐΈͦ͏ɻ '-&%(& 5635-&%07& FUD ޙड़ 'FODFE'SBNFT ޙड़ ܭըத $)*14 $PPLJFʹ1BSUJUJPOଐੑΛ৽ઃɻ$%/ෛՙ෼ࢄ΍SEQBSUZͷຒΊࠐΈίϯςϯπͰ࢖ΘΕΔ $PPLJF΋ϝΠϯίϯςΩετ಺Ͱอଘ͕Ͱ͖ΔΑ͏ʹରԠ͢Δ

1SJWBDZ4BOECPYͷඪ४Խ 8$ ͸Ͳ͏ͳ͍ͬͯΔʁ 8*$( 8FC1MBUGPSN*ODVCBUJPO$PNNVOJUZ(SPVQ 1SJWBDZ$( 1SJWBDZ$PNNVOJUZ(SPVQ IUUQTHJUIVCDPN8*$( IUUQTHJUIVCDPNQSJWBDZDH XFCBEW#(
*NQSPWJOH8FC"EWFSUJTJOH#VTJOFTT(SPVQ IUUQTHJUIVCDPNXDXFCBEWFSUJTJOH 8PSLJOH(SPVQ *OUFSFTU(SPVQ ඪ४Խ ඪ४Λ໨ࢦͨ͢Ίʹٕज़υϥϑτΛٞ࿦͠ɺτϥΠΞϧΛߦ͏ ޿ࠂʹؔ͢Δ8FCٕज़ʹಛԽͯٞ͠࿦Λߦ͏ w "UUSJCVUJPO3FQPSUJOH"1* w 5SVTU5PLFO"1* w '-P$ w '-&%(& 5635-&%07& w $)*14 FUD w QSJWBUFDMJDLNFBTVSFNFOU "QQMF w 'JSTU1BSUZ4FU w 8FC*% w 'FODFE'SBNF FUD υϥϑτ͕ࢧ࣋Λಘͯɺ҆ఆ͠੒ख़ͨ͠ͱΈͳ͞ΕΔͱ ҙݟަ׵ 1SJWBDZ4BOECPYͷ֤࢓༷͸ඪ४ԽΛ໨ࢦ͍ͯ͠·͕͢ɺݱ࣌఺Ͱඪ४Խ͞ΕΔͱܾ·ͬͨΘ͚Ͱ͸͋Γ·ͤΜɻ

1SJWBDZ4BOECPY͸࠷ઌ୺ٕज़ͷू·Γ w QDPPLJFͰ࣮ݱͰ͖͍ͯͨػೳΛ෼ੳ͠ɺඞཁͳػೳΛ$ISPNFϒϥ΢βʔ಺ʹͰ ͖Δ͚ͩดͨ͡ܗͰ࣮ݱ͢Δɻ w 1SJWBDZ4BOECPYΛ࣮ݱ͢Δʹ͸ɺݱࡏ࢖͑Δ࠷ઌ୺ͷ8FCٕज़ɾ৘ใٕज़Λ༨͢͜ ͱͳ͘Ϳͬ͜Ήɻ w ࣮ࡍʹ$ISPNFʹ࣮૷͠ɺ0SJHJO5SJBMʹΑ࣮ͬͯαʔϏε؀ڥͰػೳΛݕূ͢Δɻ ϑΟʔυόοΫΛड͚ͳ͕ΒػೳΛվྑ͠ɺ༗ޮੑΛ࣮ূ͍ͯ͘͠ɻ
҉߸ٕज़ 8FCٕज़ ϓϥΠόγʔ อޢٕज़ σʔλϚΠχ ϯάٕज़ طଘ"1*ͷ֦ு 0CMJWJPVT 1TFVEPSBOEPN 'VODUJPOT .VMUJ1BSUZ $PNQVUBUJPO 4JN)BTI 8PSLMFU 1SJWBDZ4BOECPY͕࣮ݱ͞Εͨ$ISPNF͸ɺ޿ࠂϓϥοτϑΥʔϜͷػೳΛ಺ࡏ͠ɺ ΋͸΍ͨͩͷ8FCϖʔδΛදࣔ͢Δ͚ͩͷ΋ͷ ϒϥ΢βʔ Ͱ͸ͳ͘ͳΔɻ 8FC#VOEMF

̍ͭͷ1SJWBDZ4BOECPYͷػೳΛͪΌΜͱઆ໌͢Δͱʙ࣌ؒ͸͔͔Γ·͢ɻ ͍͔ͭ͘ϐοΫΞοϓͯͦ͠ͷ֓ཁ͚ͩ࿩͠·͢ͷͰงғؾ͚ͩ௫ΜͰ͍ͩ͘͞ɻ ೥݄೔࣌఺Ͱͷ࢓༷΍ڍಈʹ͍ͭͯ࿩͠·͢ɻࠓޙͷٞ࿦Ͱඞͣ࢓༷͸มΘΓ·͢ɻ

5SVTU5PLFO"1* w #PUʹΑΔ޿ࠂෆਖ਼ରࡦΛߦ͏ͨΊɺैདྷ$"15$)"ʹΑΔ)VNBO൑ఆޙ ʹQDPPLJFʹΑͬͯ)VNBO൑ఆͷϚʔΩϯά͕ߦΘΕ͖ͯ·ͨ͠ɻ͔͠͠ QDPPLJFഇࢭͰ࢖͑ͳ͍͜ͱʹɻ w ͦ͜Ͱɺ)VNBO൑ఆ࣌ʹؔ࿈ੑ͕Θ͔Βͳ͍ VOMJOLBCMF ِ଄Ͱ͖ͳ͍ VOGPSHFBCMF
ಗ໊UPLFOΛൃߦ͠ɺϦΫΤετ࣌ʹͦͷUPLFOΛར༻ SFEFFN ͯ͠ɺ6TFS"HFOUͷ)VNBO൑ఆΛܧଓͤ͞Δ͘͠Έɻ w ਺ֶతʹݫີʹূ໌͞Εͨཧ࿦Λϕʔεʹ͓ͯ͠Γɺ&''΋͜ͷٕज़͚ͩ͸ །Ұ(PPEͱධՁɻͦͷ෼࣮૷͸೉͘͠ɺτϥΠΞϧࢀՃऀ͸গͳ͍ɻ

5SVTU5PLFOͷߏ੒ $"15$)" JTTVFS CMJOE UPLFO VOCMJOE UPLFO ޿ࠂαΠτ ୭ͷ5PLFO͔Θ͔Βͳ͍͚ͲɺJTTVFS͔ Βൃߦ͞Εͨ͜ͱ͸֬ೝͰ͖Δɻ
)VNBOͳΒ 5PLFO෇༩ OPODF SFEFNQUJPO SFDPSE ΫϥΠΞϯτ ॺ໊ ݕূ ূ໌

5SVTU5PLFOσϞಈը

"UUSJCVUJPO3FQPSUJOH"1* چ$POWFSTJPO3FQPSUJOH"1* w ैདྷ޿ࠂͷίϯόʔδϣϯ ੒Ռ ଌఆ͸ɺQDPPLJFͱίϯόʔδϣϯϖʔδதͷ ϐΫηϧը૾Λ༻͍ͯܭଌ͞Ε͖ͯͨɻQDPPLJFഇࢭͰܭଌෆೳʹɻ w ղܾࡦͱͯ͠ɺBODIPSλάΛ֦ுͯ͠޿ࠂΫϦοΫ৘ใΛ$ISPNF಺ͷ%#ʹ֨ ೲɺίϯόʔδϣϯϐΫηϧͷϦμΠϨΫτΛݕ஌ͯ͠ίϯόʔδϣϯΛܭଌ͠ɺ
ϊΠζ෇༩ͯ͠਺೔ޙίϯόʔδϣϯϨϙʔτΛૹ৴͢Δɻ w ޿ࠂΫϦοΫͱίϯόʔδϣϯଌఆΛ$ISPNF಺͚ͩͰඥ෇͚ͯ͠෼཭͠ɺϢʔβ ηΩϡϦςΟΛकΓ·͢ɻ w ΫϦοΫΠϕϯτͷ*%͕CJUۭؒΛׂΓ౰ͯΒΕ͍ͯΔͨΊɺ࣮࣭తʹϢʔβτ ϥοΩϯά͕Ͱ͖ΔͷͰ͸ͳ͍͔ͱ&''͕#BEͱ൷൑͍ͯ͠·͢ɻ

"UUSJCVUJPO3FQPSUJOHͷߏ੒ BEWFSUJTFS QVCMJTIFS BEUFDI ޿ࠂΛΫϦοΫ JNQSFTTJPO ίϯόʔδϣϯ DPOWFSTJPO CMPDL ίϯόʔδϣϯ
QJYFM ίϯόʔδϣ ϯϨϙʔτ ΫϥΠΞϯτ

"UUSJCVUJPO3FQPSUJOHσϞಈը

޿ࠂͷछྨͱ1SJWBDZ4BOECPY ίϯςϯπ࿈ಈܕ޿ࠂ $POUFYUVBM"EWFSUJTJOH Ϣʔβʔͷڵຯؔ৺ʹجͮ͘޿ࠂ *OUFSFTU#BTFE"EWFSUJTJOH '-P$
௥ैܕ޿ࠂ 3FNBSLFUJOH3FUBSHFUJOH '-&%(&

'-P$ 'FEFSBUFE-FBSOJOHPG$PIPSUT w Ϣʔβʔͷڵຯؔ৺ʹجͮ͘޿ࠂ ΦʔσΟΤϯελʔήςΟϯά Ͱ༻͍ΒΕΔٕज़ w ϒϥ΢βͷҰఆظؒ಺ͷӾཡཤྺΛCJUͷہॴੑӶහܕϋογϡ 4JN)BTI Ͱม׵ɻӾཡཤྺ͕͍ۙਓ͸
͍ۙ਺ࣈͷϋογϡ஋ʹͳΔ͘͠Έɻ w (PPHMFଆͰ਺ઍਓ୯Ґʹ·ͱΊ$PIPSU*EΛׂΓ౰ͯΔɻ4FOTJUJWFͳυϝΠϯ͕ଟ͍৔߹͸FNQUZจࣈྻ ʹɻ(PPHMFଆͰूΊ͍ͯΔ$ISPNFཤྺͷσʔλ͸ݫॏ؅ཧ͓ͯ͠Γɺ(PPHMF΋؆୯ʹ͸৮ΕΒΕͳ͍ɻ w $PIPSU*%ͱڵຯଐੑͱͷඥ෇͚͸ɺผ్$PIPSU*%Λऩूͯࣗࣾ͠σʔλͱ݁ͼ͚ͭղੳΛߦ͏ɻ w &''͸͡Ί֤ॴ͔Βඇ೉ɻԌ্தɻ&''͔Β͸6HMZͱධՁ͞ΕΔɻ w ৄ͘͠͸ҎԼͷϒϩάΛࢀরɻ'-P$TJNVMBUPS΋࡞੒͍ͯ͠ΔͷͰɺΦϑϥΠϯͰࢼͤ·͢ɻ IUUQTKPWJIBUFOBCMPHDPNFOUSZ IUUQTHJUIVCDPNTIJHFLJ fl PD@TJNVMBUPS

޿ࠂදࣔ͞Ε ͍ͯΔϖʔδ '-P$"1*Λ࣮ߦ ͍ͯ͠Δϖʔδ w QVCMJDJQ w QFSNJTTJPOQPMJDZͰ'-P$ΛڐՄ IUUQTFYBNQMFDPNGPP IUUQTFYBNQMFDPNGPP
$ISPNF4ZOD '-P$ܭࢉର৅ͷӾཡυϝΠϯ աڈ೔ؒɺυϝΠϯҎ্ w FYBNQMFDPN w FYBNQMFDPN w w FYBNQMFDPN 4JN)BTI ΦʔσΟΤϯελʔ ήοςΟϯά޿ࠂ $PIPSU*E '-P$"1* EPDVNFOUJOUFSFTU$PIPSU Λ࣮ߦ ΫϥελʔϑΝΠϧ w 4JN)BTIΛਓҎ্ʹΫϥελʔԽ w ηϯγςΟϒͳΧςΰϦʔΛϒϩοΫ Ӿཡ Ӿཡ ͍͍ͩͨͷ'-P$ܭࢉͷྲྀΕ ೔ؒʹճܭࢉ w 4JN)BTI w Ϋϥελʔσʔλ $PIPSU*E

'-P$σϞը૾

'-&%(& 'JSTU-PDBMMZ&YFDVUFE%FDJTJPOPWFS(SPVQT&YQFSJNFOU w ϒϥ΢βʔ಺Ͱ௥ैܕ޿ࠂ 3FNBSLFUJOH3FUBSHFUJOH Λߦ͏ٕज़ w Ұ౓޿ࠂओΛ๚Εͨࡍʹ*OUFSFTU(SPVQΛొ࿥ɻͦͷޙผͷαΠτΛ๚Εͨࡍʹෳ਺ ޿ࠂओؒͰΦʔΫγϣϯΛ࣮ࢪ͠දࣔ͢Δ޿ࠂΛܾఆ͢Δɻ w
ॲཧͷ΄ͱΜͲΛϒϥ΢βʔ಺Ͱ׬݁ Ұ෦֎෦ʹ໰͍߹Θͤ༗ ɻ޿ࠂओ΍޿ࠂൢചओ ͸8PSLMFUͷ+4Λఏڙ͠ɺΦʔΫγϣϯ݁ՌΛ΋Β͏͚ͩɻϢʔβݸผʹؔ͢Δ৘ ใ͸Θ͔Βͳ͍ɻ w ݩ͸5635-&%07&ͱίʔυ໊͕෇͚ΒΕ͖ͯͨɻ8$XFCBEW#(ࢀՃऀ͔Βͷ ༷ʑͳ௥ՃఏҊΛड͚ɺ࢓༷Λ֦ுɻ࠷ॳͷࢼݧ 'JSTU&YQFSJNFOU ͱͯ͠'-&%(&Λ τϥΠΞϧ͢Δ༧ఆɻະఆͷ෦෼΋ଟ͘ɺ·ͩ׬੒ܗͰ͸ͳ͍ɻ̎ճ໨͸4-&%(&ʁ

'FODFE'SBNFT w ޿ࠂදࣔʹJGSBNFΛར༻͢Δͱɺ֎෦͔ΒͷTSDಡΈࠐΈ΍QPTU.FTTBHFͰϢʔβͷϓ ϥΠόγʔ৘ใ͕࿙Ӯ͢ΔՄೳੑ͕͋Δɻ w ίϯςΩετ֎ͱͷ΍ΓऔΓΛۃྗͳͨ͘͠'FODFE'SBNFT͕ఏҊ͞Εݱࡏ$ISPNF Ͱ࣮૷தɻ w ͋Β͔͡Ί޿ࠂϖʔδ͸ɺ8FC#VOEMFʹΑͬͯμ΢ϯϩʔυˍΩϟογϡԽɻ'FODFE 'SBNF͸ɺ'-&%(&ͷΦʔΫγϣϯͰམࡳ͞Εͨ޿ࠂΛ8FC#VOEMF͔ΒVSOVVJEܗ
ࣜͰಡΈࠐΉɻ֎෦͔ΒϢʔβʹͲͷ޿ࠂ͕දࣔ͞Εͨͷ͔௚઀஌Δ͜ͱ͸Ͱ͖ͳ͍ɻ w '-&%(&Ͱ͸·ͩ'FODFE'SBNF͕׬શʹରԠ͍ͯ͠ͳ͍ͨΊɺ֎෦TSD͔Β޿ࠂσʔλ ΛಡΈࠐΉܗʹɻ

'-&%(&ͷߏ੒ QVCMJTIFS TTQ ETQ BE ETQ BE XJOOJOHBE BEPSBE ๚Εͨ࣌ʹ
JOUSFTU(SPVQʹࢀՃ ETQ ͰΦʔΫ γϣϯΛ࣮ࢪ είΞ༻XPSLMFUͷఏڙ CJE ೖࡳ஋ ੜ੒XPSLMFUͷఏڙ 'FODFE'SBNFΛ࢖༻͠ɺམ ࡳ͞Εͨ޿ࠂΛදࣔ

'-&%(& 'FODFE'SBNFTσϞಈը ஫XPSLMFUͷDPOTPMFMPH͕Τϥʔग़ྗʹΤΠϦΞε͞Ε͍ͯΔͨΊΤϥʔʹݟ͑ͯ·͢ GFODFEGSBNFT

Privacy Sandboxとはなにか/Privacy Sandbox Explained

Privacy Sandboxとはなにか/Privacy Sandbox Explained

Shigeki Ohtsu

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1SJWBDZ4BOECPYͱ͸ͳʹ͔ ͦͷഎܠͱٕज़తͳղઆ ೥݄̒೔ ୈ୅ࠇଳ-5ձ ୈ ୅ωοτϫʔΫɾηΩϡϦςΟࠇଳ େ௡ൟथ

1SJWBDZ4BOECPYͱ͸ɺ (PPHMF$ISPNFͰɺେ͖͘ҎԼͷͭͷػೳΛ࣮ݱ͢Δ͜ͱΛࢦ͠·͢ɻ ϒϥ΢βϑΟϯΨʔϓϦϯτ΍Ωϟογϡ୳ࡧͳͲʹΑΔӅΕͨτϥοΩ ϯάΛ๷ࢭ SEQBSUZDPPLJFͷഇࢭʹ൐͏୅ସٕज़܈ͷ࣮ݱ ͦͷ໨త͸ɺϢʔβϓϥΠόγʔʹ Ұఆͷ ഑ྀΛ͠ͳ͕Βɺ8FC্ͷ޿ࠂ

1SJWBDZ4BOECPYΛ८Δ͍ΖΜͳελϯε ݱࡏ ϢʔβϓϥΠόγʔΛࠓΑΓϚγʹ ޿ࠂΤίγεςϜ΋େࣄ ېࢭ͞Εͯͳ͍ͳΒ ԿͰ΋΍Ζ͏ ޿ࠂऩӹͷ࠷େԽ ϢʔβϓϥΠόγʔୈҰ ( "

1SJWBDZ4BOECPY֤ػೳ ༻్ ࣌఺ͷ ঢ়گ 1SJWBDZ4BOECPYػೳ ֓ཁ USBDLJOH๷ࢭ 0SJHJO 5SJBM 6"3FEVDUJPO6"$)

1SJWBDZ4BOECPYͷඪ४Խ 8$ ͸Ͳ͏ͳ͍ͬͯΔʁ 8$( 8FC1MBUGPSNODVCBUJPO$PNNVOJUZ(SPVQ 1SJWBDZ$( 1SJWBDZ$PNNVOJUZ(SPVQ IUUQTHJUIVCDPN8*$( IUUQTHJUIVCDPNQSJWBDZDH XFCBEW#(

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