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How to find new eComm opportunities in 5 easy steps

How to find new eComm opportunities in 5 easy steps

In this talk, Sophie will provide 5 actionable steps to discover new keyword opportunities to target multiple levels of intent, to help grow a site's visibility online. This will be applicable across eCommerce businesses in all niches.

Sophie Brannon

September 22, 2023

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  1. How to find new eComm opportunities in 5 easy steps

    Sophie Brannon RushOrderTees speakerdeck.com/sophiebrannon @SophieBrannon
  2. About Me • Director of SEO at RushOrderTees • 7+

    years industry experience • Worked with eComm brands of all sizes in the UK, US and AU markets • UK, EU & Global Search Awards Judge • Industry Speaker & Author @SophieBrannon #brightonSEO
  3. Why Am I Doing This Talk? • eComm Sites Are

    BIG • Give You Proven Methods To Increase Visibility • Help You To Get More Buy-In @SophieBrannon #brightonSEO
  4. Category / Subcategory Pages **If you can get it ranking

    @SophieBrannon Most volume = most traffic** #brightonSEO
  5. SERP changes mean you need to be as visible as

    possible @SophieBrannon #brightonSEO
  6. Don’t just run a content gap analysis through a tool

    and call it a day @SophieBrannon #brightonSEO
  7. Think about every stage of the funnel and map the

    user journey @SophieBrannon #brightonSEO
  8. The opportunity lies in: • Pushing your products • Capturing

    long-tails by answering questions • Working with product merch teams & other marketing channels to align @SophieBrannon #brightonSEO
  9. Does this include everything my customer would need to know,

    if this is the first page they see? @SophieBrannon #brightonSEO
  10. Regularly review strategy to pick up changes in intent, performance,

    and search landscape @SophieBrannon #brightonSEO
  11. Summary Where you start will be unique to your site

    @SophieBrannon SGE is bringing more prominence to PDPs & blogs & branding #brightonSEO
  12. Summary Competitor analysis and content gap can help you find

    new market opportunities @SophieBrannon Set up tracking on your filters to gain more understanding of intent #brightonSEO
  13. Summary PDPs are your core conversion point, optimize it! @SophieBrannon

    Build topical relevancy through your blog #brightonSEO
  14. Summary Build brand awareness & EEAT through your blog @SophieBrannon

    Remember, big brands don’t get lost on SERPs #brightonSEO
  15. Summary Leverage customer service teams, product merchandising & other departments

    for FAQs & user-first content @SophieBrannon #brightonSEO
  16. Summary Your biggest wins are likely to come from moving

    up a few positions for big head terms @SophieBrannon Regularly review your strategy for changes in intent, performance & SERPs #brightonSEO