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How To Optimise PDP’s (and why you should)

How To Optimise PDP’s (and why you should)

This talk was held at Re:Commerce in March 2024. This presentation covers the reasons why you should optimise your PDP pages, how to optimise them and when you should optimise them as part of your SEO strategy.

Sophie Brannon

March 19, 2024
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Transcript

  1. How To Better Optimise Your PDPs (and why you should)

    #recommerce2024 BRANNON SOPHIE Director of SEO at RushOrderTees
  2. Exclusive Access Shipping Options All Natural Lifetime Warranty Versatile Usage

    Limited Edition Celebrity Endorsement Customisable Options Patented Technology Eco-Friendly Locally Made One-Of-A-Kind Design Award-Winning Money-Back Guarantee
  3. 94% of respondents say they will abandon a site or

    simply give up if they can’t find the information they need. Source: Salsify
  4. For every $1 billion in sales, the average retailer incurs

    $165 million in merchandise returns. Source: National Retail Federation
  5. Item was damaged or defective (81%) Item doesn’t fit (75%)

    Item doesn’t match description (56%) Don’t like the item(s) (33%) Ordered multiple items/sizes (14%) Item arrived late (11%)
  6. Item was damaged or defective (81%) Item doesn’t fit (75%)

    Item doesn’t match description (56%) Don’t like the item(s) (33%) Ordered multiple items/sizes (14%) Item arrived late (11%)
  7. Help get your products indexed Impact how well your product

    ranks in SERPs Improve CTR from SERPs
  8. Help get your products indexed Impact how well your product

    ranks in SERPs Improve CTR from SERPs
  9. Help get your products indexed Impact how well your product

    ranks in SERPs Improve CTR from SERPs
  10. Source: Luke Carthy Identify ‘blocker keywords’ and create description content

    that helps customers to convert and the pages to rank
  11. Fast loading speeds despite quality media Breadcrumbs that make sense

    (and work) No CLS issues causing a jarring UX Leverage internal linking from PDPs URL structure isn’t nonsense Things actually work on the page!
  12. Fast loading speeds despite quality media Breadcrumbs that make sense

    (and work) No CLS issues causing a jarring UX Leverage internal linking from PDPs URL structure isn’t nonsense Things actually work on the page!
  13. Fast loading speeds despite quality media Breadcrumbs that make sense

    (and work) No CLS issues causing a jarring UX Leverage internal linking from PDPs URL structure isn’t nonsense Things actually work on the page!
  14. Fast loading speeds despite quality media Breadcrumbs that make sense

    (and work) No CLS issues causing a jarring UX Leverage internal linking from PDPs URL structure isn’t nonsense Things actually work on the page!
  15. Fast loading speeds despite quality media Breadcrumbs that make sense

    (and work) No CLS issues causing a jarring UX Leverage internal linking from PDPs URL structure isn’t nonsense Things actually work on the page!
  16. Fast loading speeds despite quality media Breadcrumbs that make sense

    (and work) No CLS issues causing a jarring UX Leverage internal linking from PDPs URL structure isn’t nonsense Things actually work on the page!
  17. Resources Brodie Clark - Google Organic Product Grids: How Ranking

    Works Luke Carthy - Should You Bother Investing In Your Product Descriptions Aleyda Solis - eCommerce Product Page Optimisation Checklist Look around and see what well-known eComm brands are doing and take learnings from it.